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Sal Surra
Works at TEN: The Enthusiast Network
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Sal Surra

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Seriously know the intent of the users. Matching the page intent with the right user and you'll win. Don't and the rankings will suffer. I'm not sure why this would be confusing because it's not rocket science. #seotips2015 #justsaying
 
Matching user intent
The more people who go to your page from Google and then hit the back button, the lower your ranking will be. Often people hit that back button because they do not see immediately that your webpage will help them.
We as webmasters can not change a users intent, but we absolutely can let them know we have matched it.
We can do this by clearly and quickly letting them know that our webpage is exactly what they are looking for.
One of the most important factors of SEO, clearly matching user intent can boost your traffic by letting users know they are where they should be.
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Sal Surra
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Running Backs  - 
 
Want to know more about Carlos Hyde fantasy value this season. Here's a podcast that could help. #fantasyfootball #carloshyde #runningback
 
2015 brings a huge opportunity for Carlos Hyde as San Francisco's lead back. But can the 'Niners and #fantasyfootball owners count on him?
2015 brings a huge opportunity for Carlos Hyde as San Francisco's lead back. But can the 'Niners and fantasy football owners count on him?
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Draft Sharks Fantasy Football's profile photoSal Surra's profile photo
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My pleasure +Draft Sharks Fantasy Football. Glad to see folks already getting their drafts ready. I normally don't start until July but always looking out for good updates. 
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Sal Surra
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Things To Do  - 
 
This could be fun. I didn't know there was a speedway at the OC Fair Grounds, but looks like they have a lot of events coming up. #ocfair   #ocspeedway   #racing   #motocross  
The web's leading source for everything speedway in Costa Mesa
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That would be super fun to see and even participate in. 
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Sal Surra

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I don't normally post these #throwbackthrusday  pics, but today is a very special for me.  Today was my grandma Nono's birthday.  She was a really awesome person and helped raised me.  #sals   #tbt   #throwback  

My brother and I would go to her house everyday after school until our parents got home.  She was the best babysitter and always kept us in line, but let us have fun.  She was always baking and had tons of treats for us.  I'm glad my daughter (in pic) got to know her, but sad that she never got to meet my boys.  I'd love to hear her call them Bums just once like she used to do with us.  I miss Nono. #throwbackthursdays   #tbthursday  
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Sal Surra's profile photoLA Lady Steelers 15's profile photo
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+Sal Surra my pleasure! Didn't want to offend....I feel hugs sometimes! = )
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Sal Surra
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Running Backs  - 
 
Get to know these PPR running back studs.  If you are drafting in a PPR fantasy football league then these RBs should be on your radar.  #runningbacks #fantasyfootball #cjspiller #andreellington  
C.J. Spiller, Andre Ellington and Gio Bernard are just some of the RB catalysts who could fuel rosters in PPR leagues this year.
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Sal Surra

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Crawl efficiency is really important for bigger sites since Googlebot will only crawl so many pages per sessions. Make sure they are crawling the right content. #crawling #googlebot
Google’s ‘GoogleBot’ crawler visits sites large and small across the globe daily and these site’s pages are read and scrutinized before being added into Google’s index. Some pages don’t get included for specific reasons such as a ‘noindex’ tag in the meta of the page or a canonical link pointing to a different page is …
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Sal Surra

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So proud of my daughter who completed her Junior High requirements today for her promotion to High School. It's hard to believe I've got a kid going to High School already, but time flies. I'm excited to see what she's going to do there because she's very talented and they have great electives that will let her explore those talents more. #sals #graduation 
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Marcella Surra's profile photoSteve Silvas's profile photoJarvis Berry's profile photoMajura Wilson's profile photo
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congratulations to you
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Sal Surra

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This is super helpful for sites with navigation issues or have lots of options for users to filter or sort the page content.  Crawl budget is really important for large sites because Google isn't going to crawl your entire site everyday. #ajax   #crawling   #googlebot  
Page tags like rel=canonical and noindex are powerful, but each has limitations. In some cases, Ajax-based solutions are a better solution.
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Rankings  - 
 
So many expectations, but so little experience.  Don't go overboard on NFL rookies, but keep an eye out for studs. #nfl #fantasyfootball #rookies  
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Quarterbacks  - 
 
Can Ryan break into the QB top 10 this year?  Personally I think he can with the weapons he has and would be a solid late round QB pick or backup QB this year.  He has finished in the top 15 the last 2 years in a row. #fantasyfootball #quarterbacks #nfl #ryantannehill  
Miami's Ryan Tannehill is the ideal target for fantasy drafters who employ a patience approach at QB.
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Discussion  - 
 
I'll just leave this here and see what OC thinks about this. #angels #baseball #mlb #artemoreno
 
PENDEJO!
Anaheim Angels executive tells the Orange County Register that poor fans aren't exactly welcome to the ballpark, in terms of helping the team's bottom line.
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Sal Surra

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There's a few good take-aways here for online marketers and SMBs who are interested in search engine optimization for their website. #onlinemarketing #seotips2015 #rankingfactors #onpageseo  
 
2015 Google On-page SEO Ranking Factors List 

There's an interesting post at WebmasterWorld.com forum about 2015 on-page SEO ranking factors - what matters now and what doesn't that much. http://tgcafe.it/1FkfPWI

(thanks to +Barry Schwartz for digging it out: http://tgcafe.it/1dfIy5R)

There are quite a few comments on that thread, lots of opinions, as you can imagine.

I'd love to get yours as well.

I've put together the following list based on the original forum post plus the commentators' opinions.

Let me hear what you think, what you'd add, what you don't think matters that much in the comments.

On-page SEO Ranking Factors List

1. Never forget your bare-bone On-Page SEO - H1, H2 and title tags

2. Shorter title tags 

3. User experience metrics (page loading speed, navigation, ease of use, conversion, About and Contact pages, etc)

4. Original content that provides an answer, teaches, informs, is useful, delights 

5. Relevant images 

6. Quality site design - the looks per se are very subjective. It's more about up-to-date code: Html5, CSS 3, not JS heavy, no flash.

7. Descriptive meta description - it does not affect rankings, but it does affect your CTR.

8. Responsive/mobile friendly Design

9. Microdata

Microdata is a set of tags that allows you to add information to the code of your web pages that says, “Hey search engine, this information describes this specific movie, or place, or person, or video, or blog post“, encouraging them to better understand your content and, more importantly, display it in a useful, relevant way. (http://tgcafe.it/schema-markup)

10. Keywords - DO implement your focus keywords and semantic alternatives, but do it in a natural manner.

11. Supplementary content: create complementary content for your pages on other pages and vice versa.

12. Interlinking

I'd add:

13. Linking out to relevant resources

Deprecated On-page SEO Ranking Factors List

Keyword stuffing
Focus on longtail phrases 
Focus on ranking for specific keyword phrases 

Would love to hear from +Eric Enge +Mark Traphagen +Brian Jensen +AJ Kohn +Brian Dean +Rand Fishkin _ I am sure some names are escaping me at the moment..._

_______________________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
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Ana Hoffman's profile photoSal Surra's profile photo
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My pleasure +Ana Hoffman. All we have is each other. 
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Sal's Collections
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Have him in circles
26,391 people
Jermaine Walls's profile photo
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Work
Skills
Web Strategist, SEO Specialist, Webmaster, Marketing, Blogger, Wordpress, Fantasy Sports, Writer, Fantasy Football Commish
Employment
  • TEN: The Enthusiast Network
    Sr SEO Specialist, 2010 - present
    Optimizing sites and content for some of the most recognizable brands in the world.
Story
Tagline
I'm a passionate Sr. SEO Specialist, Webmaster, Fantasy Football Expert, and Fantasy Sports Writer that loves Star Wars, video games, food, and POP culture.
Introduction
Some call me the web dude because I've been on the Internet since the late 1980's.  The first time I got on the net was using a hard-line telephone that would use a large phone receiver that plugged into a modem box just like in 80's movie War Games. There were no browsers or interface and we would access sites by typing in simple DOS commands.

I started building my first website in 1995.  There were no programs to build websites.  There were only blank pages that needed code.  I still love the code side of the web and  love checking out source code for cool websites, new UI features that wow users, and other web interests that grab me. Since I've been working on web development, Internet strategies, and online marketing for 20 years, I've seen the fads come and go, the giants that looked mighty get knocked off, and every year or so another big player come along.  I'm pretty hard to impress on the web, but happy to be allow myself the opportunity.
 
Currently, I work with a great Fortune 500 company as a Sr SEO Specialist in their men's lifestyle division.  The collection of sites generate millions of visitors and are some of the most recognizable brands names in market. I also design and build websites privately for clients, blog for several sites and share my expertise in Social Media Marketing, website and UI design, fantasy sports, and a few other topics.
 
One of my most passionate hobbies is playing fantasy sports and have numerous championships to my name in both fantasy football and baseball. I write and maintain my own fantasy sports blog, as well as write for several fantasy football sites. I play in a dozen or more leagues per year, as well as commish around a half of dozen of them.  Some are for money, where others are for bragging rights and research. 
 
I enjoy playing sports like basketball, riding bikes, wrestling, and playing with my kids.  When I'm not on the computer or my iPhone, I'm usually at home hanging out with the family or working on one of the many projects I'm involved with.  My door is always open and I'm happy to help and share my knowledge.  Feel free to contact me and let's connect.
Bragging rights
I've got great 3 kids, a beautiful wife, new ride, and rocking through life!
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Basic Information
Gender
Male
Looking for
Friends, Networking
Birthday
February 15, 1974
Relationship
Married
Other names
Sal, Web Dude, Platinum Graphics, Fantasy Smarts, OC Travel, Commish, djs4mcs, The Commish