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Sakis Rizos
Works at Sakis Rizos
Attended ATEI Thessaloniki
Lives in Thessaloniki, Greece
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Sakis Rizos

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Revamped workflow makes it easier to set up automated bidding

Bidding is a critical part of running successful AdWords campaigns to make sure you’re investing correctly in the keywords or areas that drive revenue for your business. Advertisers have seen great results improving conversions and ROI by using automated bidding [http://goo.gl/zmfKK4] to optimize bids efficiently and precisely for every auction [http://goo.gl/DIAho3]. Over the next few weeks, to make it easier to set up the bid strategy that aligns best with your performance goals, we’ll be rolling out the ability to create or add items to portfolio bid strategies directly in your campaign settings without any separate trips to the Shared Library [https://goo.gl/EYkbg4]. The new workflow also provides clear definitions for each strategy to help you choose the right one.

Along with the new workflow, we’re renaming some of our bid strategy types to make them more intuitive. “Flexible bid strategies” will now be known as “portfolio bid strategies” to better describe their ability to group together multiple campaigns, ad groups, and keywords into a single strategy. We are also renaming “Conversion Optimizer” to “Target CPA” [https://goo.gl/gv1My9] for newly created bid strategies since they offer the same bidding functionality to help you optimize for conversions. You can continue to apply Target CPA to a single campaign as a “standard” bid strategy or across several campaigns, ad groups and keywords as a “portfolio” strategy.

Last but not least, we’re enhancing the portfolio version of Target CPA bidding to allow you to set different CPA goals for individual ad groups. For example, if you’re a clothing retailer with multiple “Accessories” ad groups in a bidding portfolio, you may want to set a lower CPA target for “Socks” compared to other product categories with higher average order value.

To learn more, visit the Help Center [https://goo.gl/EYkbg4] and check out best practices to help you get the most out of your automated bidding [https://goo.gl/9bPIfo]. For more details on Google’s unique, auction-time bidding technology, read our guides for search [http://goo.gl/DIAho3] and display automated bidding [http://goo.gl/W6JF8z].
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Flash-based ads will no longer be accepted starting January 2, 2017.
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Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results.
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Custom columns now supports custom formulas

Custom columns [https://goo.gl/M2KtjN] lets you easily create and view segmented columns for the metrics you want to see in AdWords. To make custom columns more useful for your business needs and save you time, you’ll soon be able to do quick computations like addition, subtraction and multiplication -- right from your AdWords custom columns.

Now when you create custom columns, in addition to specifying custom segmentations for your metrics, you can apply formulas for those metrics. For example, to see the percentage of clicks you get from mobile devices, create a custom column that divides mobile clicks by total clicks. Or let's say you’re a shoe retailer and enjoy a 40% profit margin for each pair of shoes you sell. To understand your total profit for each sale, ensure your conversion value column tracks revenue. Then, create a custom column that multiplies conversion value by 40% and call it “Estimated Profit.” As always, you can still sort, chart, filter and download your custom columns, as well as include them in reports and automated rules.

We’re excited to hear how you’ll use formulas within custom columns. Feel free to share your ideas in the comments below.

To learn more about custom columns, visit the AdWords Help Center: https://goo.gl/HKBMq4

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#AdWords now showing notifications for non-mobile-friendly sites. Create a mobile site. https://support.google.com/adwords/answer/2549057?hl=en … 
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NEW in +AdWords bidding! Standard strategy. Portfolio strategy. #AdWords

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Collections Sakis is following
Work
Occupation
Google AdWords Specialist
Employment
  • Sakis Rizos
    Owner, present
  • Mindworks (Atcom Business Unit)
    Head of Paid Search Marketing, 2007 - 2010
  • Magic Park
    Marketing Executive
  • Omnia Integrated Marketing Communications
    Junior Account Executive
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Thessaloniki, Greece
Previously
Thessaloniki, Greece
Contact Information
Work
Phone
+30 2313005183
Email
Address
Elenis Svoronou 3, 546 30, Thessaloniki, Greece
Story
Tagline
Google AdWords Certified Partner. Google AdWords Top Contributor Alumni.
Introduction
Hi! My name is Sakis Rizos. I am an AdWords Specialist holding the:

  • Google Advertising Fundamentals Exam qualification
  • Google Search Advertising Advanced Exam qualification
  • Google Reporting & Analysis Advanced Exam qualification
  • Google Display Advertising Advanced Exam qualification
  • Google Analytics Individual Qualification

I am also the only Google AdWords Top Contributor 2010, and 2011, in Greece.

My last job was Head of Paid Search Marketing at Mindworks, a Greek SEM Agency (AdWords Qualified Company). Mindworks is a Business Unit of Atcom. I worked for Mindworks from November 2007 till April 2010 when I resigned.

On June 2010 I founded my own company, www.sakisrizos.gr which is an agency specializing in Google AdWords advertising. AdWords-Solutions is certified by Google as a "Google AdWords Certified Partner".

I love reading business books and magazines, riding my motorcycle, listening to Hard Rock music, and going to the gym ( at least I'm trying to :-) ). 
Education
  • ATEI Thessaloniki
    Marketing
Basic Information
Gender
Male
Other names
Σάκης Ρίζος, Αθανάσιος Ρίζος, Athanassios Rizos, Athanasios Rizos