6 Ways To Lower Your CPC and Increase Your Quality Score in AdWords
1. Lower Bids
2. Research and Find Additional Keyword Variations
- Include Long Tail Keywords
3. Use Different Match Types
4. Change the Ads to Make Them More Relevant
5. Try Using Different Landing Pages
6. Create Tightly Themed Ad Groups
- A Word of Advice
Although lowering your CPC is important to succeed in AdWords and improve other aspects of your campaign, it shouldn’t be your end goal.
The ultimate goal for running an Advertising campaign should be meeting the needs of your potential customers and improving user experience, which will consequently drive more traffic to your website and make your business profitable.
In other words, don’t get obsessed with metrics, especially with just one. Lowering your CPC is just one piece of the puzzle.
#PPC #SEM #AdWords
- Standard Bank GroupSenior Manager: Digital and Direct Marketing, 2013 - present
- NokiaDigital Marketing Manager`, 2010 - 2011
- Mortimer HarveyDigital Project Manager, 2009 - 2010
- SABCNew Media Manager: SABC 2, 2008 - 2009
- Jacaranda 94.2 FMCreative and Technical Enginerr, 2001 - 2008
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