STR is the source for premium global data benchmarking, analytics and marketplace insights. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategize and compete within their markets.
Founded in 1985, STR’s presence has expanded to 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.
The cornerstone of our business from the start has been the hotel industry. Today, we receive data from more than 53,000 hotels across 175 countries. In 2014, we expanded our reach to advance performance across other industries, leveraging our experience as the leader in competitive benchmarking and analytics for the hospitality sector. Our vision for the future is to be a trusted advisor, partner and innovator for any global industry that relies on data.
We offer actionable performance data, tailored benchmarking solutions and insightful analytics, but above all we pride ourselves on accuracy and confidentiality. Through our years of delivering the premiere standard of service and first-rate products our clients have come to expect from us, we have established a trusted reputation in the marketplace. Our culture revolves around integrity, and we live up to that by making data accuracy and confidentiality our top priority.
Today, our range of products includes data-driven solutions, daily and historic analytics, and unrivalled market insights, all to help our clients make better business decisions. As we continuously make improvements to our existing products as well as create new ones, we are working to shape the future of industries.
Our services are constantly evolving, but at the end of the day, it is our people that make the difference. We know that our work goes beyond the numbers. We’re empowering people and their businesses to reach new heights, and we strive to make that happen each and every day.