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The celebratory insignia features the burnt-orange Hemi color as well as the elephant standing at the ready.

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Is your dealership looking to expand it's social reach? Check out our latest blog on Pinterest for Business and get started today!

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Brands that can rock visual media will find themselves market leaders in the future. Find out how you can further your social reach!

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Brands that can rock visual media will find themselves market leaders in the future. Find out how you can further your social reach!

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Another great blog post from John Loomer

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Get syndicated content straight from the Chicago Auto Show posted right to your page! Don't miss out! Enroll today.

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Back in November Hyundai announced that it will publicly feature owner-generated ratings and reviews of their dealership service experience through SureCritic. The ratings and reviews are published on, a public third-party review site, and are unique to each dealership.

Owners can give their dealership visit an overall satisfaction rating between 1 and 5 stars, post a review, and recommend the dealer to their social network.

In addition to ratings and reviews, participating dealerships enjoy a host of other features and benefits from the program including:

- The ability for dealers to easily display testimonials and reviews on their own website

- A social sharing application making it easy for dealership customers to share reviews with their social network

- ReScore, a patent pending, concern resolution process designed to measure and display how effective dealership personnel are at resolving a customer’s concern

- Initial setup and training followed by monthly consultative outreach by a program representative

- A full suite of reports including competitive benchmarks for key performance indicators

We are excited about this announcement because it sets the stage for what we see as the future of Digital CSI. The business of Automotive Reputation Management is becoming complicated, and more and more essential to dealers, with review sites essentially competing with one another for the gold, that is, online reviews

You can read more about this on our blog:

How do you think this partnership will influence the future of auto dealer reputation in the year ahead?

#hyundai   #surecritic   #reputation   #automarketing  
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The weather in Chicago is CRAZY! Stay warm out there!

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New data is in and it sheds some interesting light on social media use. The findings show that we're all, unsurprisingly, connecting with each other online in a big way, with 73% of "online adults" using social media.

While Facebook continues to dominate the space with 71% of adults using it, 42% of this audience is using multiple networks. Pew's data comes from phone interviews with 1,801 internet users, age 18 and older, conducted by Princeton Survey Research Associates International in August and September.

You can download the entire study from Pew's website ( but we have the highlights listed here for your convenience.


- 63% of Facebook users visit the site at least once a day and 40% visit multiple times during the day.

- 45% of online adults 65 and older use Facebook, up from 35% in 2012.

- The largest age group is between the ages of 19 and 29 (84%), followed by the 30-to-49-year-old group

- 69% of adults with an income more than $75,000 utilize the network, a percentage much higher than its counterparts (LinkedIn came in second place with 38%)

- Facebook has the highest percentage of people that have completed college at 68%.


- 46% of users visit daily and twenty nine percent check their feed multiple times throughout the day

- The amount of Twitter users held somewhat steady, with 18% of online adults on the site, up from 16% in 2012.

- Twitter is slightly more popular among women (18%) than men (17%), and use is highest among people between the ages of 18 and 29.

#socialmediaresearch   #pewresearch  
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