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Campfire Digital
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Content marketing is not a sprint for sales. It needs to be a long-term strategy. http://ow.ly/A30D30ban6h

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Clif Bar captures the essence of tapping into lifestyle with its content marketing. http://ow.ly/jB8z30aQDIJ

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SEO is about more than a keyword dump. Combined with smart design, your SEO reaches a new level. http://ow.ly/PsBg30acfXh

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Hint: Most businesses aren't investing enough in content marketing, both in terms of money and time/strategy. http://ow.ly/NyMa30aQD5K

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One great source for content marketing ideas? Think education. These brands have it down. http://ow.ly/BFzT30aQCO6
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"Marketing campaigns used to be like getting on a train, with no way to stop until you reached your destination. Now it’s more like driving a car; you can stop and check the map whenever you want." Modern digital marketing has the benefit of flexibility so you can correct and tweak as needed. http://ow.ly/jhMj30aq0tm

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So, just how does a marketing team encourage two-way dialogue with customers? DBE. http://ow.ly/XCFl30apZYG

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Email marketing still has a place in your strategy, and it can be a great way to nurture leads. http://ow.ly/TzOW30apZI3

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Producing high-quality content doesn't have to be as complicated as you think. You likely have content marketing gold at your fingertips already. http://ow.ly/1mVX30azbnY

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Lifestyle content, such as travel articles, as a 'strong emotional pull' for consumers. http://ow.ly/cdUH30apZwp
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