gotta say, makes me feel like a little bit of a proud mama having seen some of these names come up through the SEW / SES & SEL / SMX ranks over the years:) +Keri Morgret
agreed, +Carrie Gouldin
killed it as a speaker last week, and before that, how many in the usual 'search & social' circles had heard of her? (yes, they may have known about ThinkGeek, but who knew who was behind the curtain & what their challenges/successes/failures were?)
It's a perfect example of getting outside our little SEO bubble and cool kids table as +Michael Gray
put it, to seek new voices & stories to share, in order to see some really exciting tactics actually being put into practice by real-world brands connecting with their customers. There are some really smart people leading these strategies, we can all benefit from their success & failures, not just the words of yet another agency rep. (but a nice balance of agency/brands means everyone wins).
This is not to say that there aren't plenty of of good, quality speakers on the SEO circuit - we know who they are - and yes, it's great for them to share the gospel again & again, but it's also good to keep in check the potential for overexposure / repetition, and for that reason, it's always great to see new voices get a chance to be heard more. (not to diverge too much, but a common downfall is also often seen speakers relying so much on their past speaking experience/a sense of entitlement - that they're not delivering anything new of value)
Also agree that +Dennis Goedegebuure
is under the radar somewhat -but he's a good example of the reverse / stepping out of the bubble - he talks to different audiences outside of national search events - he's been to Utah for EvoConf before & will be here again in April for another non-search event, as well as speaking to the local #SLCSEM crowd.
Speaking of +Mitch Monsen
- I also think the best way for you and others who aspire to be up-and-coming speakers is to get involved at smaller/niche/local events and start building up your expertise & skills, as well as overall exposure as a speaker - which leads to more speaking gigs, which helps you craft your message & better resonate with different audiences.