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Moz
64,934 followers -
We believe in better marketing.
We believe in better marketing.

64,934 followers
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We're so fond of the idea that SEO is hard because it's always changing. But is that really true? Bridget Randolph challenges a common industry refrain and brings us back to the basics of what's really important in our work. 

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Review spam is a pain in the loading zone for local marketers everywhere. Luckily, Miriam Ellis put together a comprehensive guide to understanding the problem and fighting back the right way.


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Once you've gone to all the trouble of writing an optimized piece of content, the next step is knowing how to measure its SEO impact after it's published. Learn how in this newest installment of our Next Level blog post series.


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Avoid confusing Google by learning how to properly implement the canonical tag. In today's episode, Rand defines rel=canonical, explains the situations where it's necessary and appropriate, and outlines the pitfalls you should avoid at all costs.


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By matching messages across their ads and landing, one company was able to dramatically improve their costs per conversion and conversion rate. Brad Smith shares their process and how to emulate it in this blended how-to and case study.

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We have some big news from the MozPlex: In early 2018, Rand will step away from day-to-day work at Moz and transition into an advisory role as a Moz Associate. Read on for more details. 

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It's not often that Moz as a company openly advocates for a particular political position. Today, we break tradition to join hands with countless organizations across the web in a Day of Action in support of net neutrality.

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5 industries share 83% of US online traffic; is your niche one of them? Check out the results of Alexandra Tachalova's latest research, delving into the top US industries by traffic share & helpful takeaways based on the data.

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When your business strategy pivots to target a new audience, your SEO strategy needs to follow suit. Roy Hinkis shares four quick tips on how to pivot your SEO strategy on a dime, positioning yourself to earn relevant traffic and higher rankings.

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Your mission, should you choose to accept it: competing with popular comparison sites to rank for broad, plural queries with comparative intent. Rand provides the details of your assignment in this week's Mission: SEO Impossible Whiteboard Friday. http://mz.cm/2u0JTK5

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