This is actually what I've been saying for a couple of years now!
For awhile now, everything has been about automated tactics. Tilting the table further to where everybody else is, thus drowning you out.
No-one bothering with thoughtful, meaningful personal communication (well, some do, but just the sheer mass drowns it out)
I've seen this as an advantage to go against the grain and do precisely this. Things that people don't bother doing anymore because it isn't scalable.
Last year, I've personally been able to communicate with quite a few people I really respect, by sending genuine e-mails (perhaps just saying thanks, giving compliments), commenting, make them aware of errors, just helping in general.
(Bonus is that I
feel good knowing that I've tried to give from the heart)
And it works wonderfully.
When someone with a blog that rarely gets comments, that is a fantastic opportunity for you to write comments. You have almost all of their attention on that platform. And that's valuable.You
were the one
that bothered and perhaps didn't try to sell anything or promote yourself.
So I hope that this won't become just another strategy, but a way to genuinely connect and help each other.
While I'm at it I want to thank +Rand Fishkin
for this whiteboard and all the other great content over the years!