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It is Whiteboard Friday! Today Rand explores six things we thought Google would change. Why do you think they haven't? Let us know on this post!
Sometimes it seems clear that Google is headed in a certain direction, but we never really see a move materialize. In today's Whiteboard Friday, Rand explores six of these areas, and we're looking forward to your thoughts in the comments.
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Stone Temple Consulting's profile photoJason Noblett's profile photoVipul chauhan's profile photoRand Fishkin's profile photo
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+Michael Ross Good to know :-) I'll try and keep it up!
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Did someone spot a Panda last month? We added an unnamed update to our algorithm change history for March 24th, which some speculate is the "softer" Panda update.
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Thrive Business Marketing's profile photoJoshua Berg's profile photoGianluca Fiorelli's profile photoRaman Mehrotra's profile photo
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Yes it looks like some change to organically around 16march
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Hey, Pro subscribers! Looking for an easy way to create beautiful & responsive content? Check out our newest perk from Uberflip for 50% off your first 3 months! -http://mz.cm/16OtmHR
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Moz's profile photoGinny Simon's profile photo
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you're welcome! :)
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As Google increasingly rewards a broader marketing strategy, it's time for all of us to evolve. Today +Ron Garrett From +Distilled tells us how Don't miss it!
Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn't enough to focus on search marketing; we all need to become marketing strategists. Here's how.
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Rivers Pearce's profile photoJill Van Nostran's profile photo
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SPOILER-FREE GAME OF THRONES GOOGLE UPDATE

Found something fun on Google that also illustrates how results can change based on your path. Google "how tall is Gwendoline Christie" (who plays Brienne of Tarth):

https://www.google.com/search?q=how+tall+is+gwendoline+christie

...and you'll get an answer box that says she's 6'3". Now, click on anyone else in that box (like Sophie Turner), and you'll get a carousel (see image). Notice what's under each name? Google is showing each actor's/actresses' height, because of your query history.

If you're a GoT fan, here are a few notable ones:

Kristian Nairn (Hodor? Hodor!) - 6'10"
https://www.google.com/search?q=kristian+nairn+height

Charles Dance (Tywin Lannister) - 6'3"
https://www.google.com/search?q=charles+dance+height

Nikolaj Coster-Waldau (Jamie Lannister) - 6'2"
https://www.google.com/search?q=nikolaj+coster+waldau+height

Sean Bean (Ned Stark) - 5'11"
https://www.google.com/search?q=sean+bean+height

Richard Madden (Robb Stark) - 5'11"
https://www.google.com/search?q=richard+madden+height

Kit Harrington (You know nothing, Jon Snow!) - 5' 10"
https://www.google.com/search?q=kit+harrington+height

Sophie Turner (Sansa Stark) - 5'9"
https://www.google.com/search?q=sophie+turner+height

Isaac Hempstead-Wright (Bran Stark) - 5'8"
https://www.google.com/search?q=isaac+hempstead+wright+height

Jack Gleeson (Joffrey Baratheon) - 5'7"
https://www.google.com/search?q=jack+gleeson+height

Lena Headey (Cersei Lannister) - 5'5"
https://www.google.com/search?q=lena+headey+height

Emilia Clarke (Daenerys Targaryen) - 5'2"
https://www.google.com/search?q=emilia+clarke+height

Maisie Williams (Arya Stark) - 5'0"
https://www.google.com/search?q=maisie+williams+height

Peter Dinklage (Tyrion Lannister) - 4'5"
https://www.google.com/search?q=peter+dinklage+height

Don't let Tyrion's height fool you - he's dead sexy:
https://www.google.com/search?q=peter+dinklage+esquire+cover&tbm=isch&sa=X

Let's all just pretend that everyone on this list is still alive, and keep the comments spoiler-free. The Easter Bunny knows when you ruin shows for other people.
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Kunle Campbell's profile photoMelissa Fach's profile photoRick Miles's profile photoJ. M. García's profile photo
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+Pete Meyers Thanks for the +Freebase reference. Quite difficult indeed! I added my employer company structure in there a few weeks ago. No results, yet. Not sure what the magical signals have to be before google decides to display the record.
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Need to brush up on your social media skills? Make sure to attend Jen Lopez's free #Mozinar next Tuesday on Avoiding Social Media Disasters. See you there!
https://www3.gotomeeting.com/register/166473014
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Katherine Tattersfield's profile photoStone Temple Consulting's profile photoRob Cooper's profile photo
 
So there. Will refrain from making any US Airways jokes for now
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Did you know you can use FWE's advanced operators to find out when you competitors are featured on techcrunch or other important tech blogs. Learn how - http://mz.cm/1p3Ler0
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Tauseef Azhar's profile photoRon Russell's profile photo
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A community doesn't amount to much unless its members have a strong sense of that community. +Richard Millington details how you can nurture that sense in this post. Check it out!
The way we're approaching online communities is backwards. If we want to significantly increase the size and level of activity of our communities we need to cultivate a strong sense of community. Richard Millington, founder of FeverBee, will show you can use proven social science to build bigger, better, and more active communities.
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Simon Berenyi's profile photoMatthew Solari's profile photo
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#MozCast  Feature Alert -- The paid shopping carousel, may be going live. Here's a screenshot for "laptops" - almost everything above the fold is a paid result. Note, too, the new expanded gray toolbar...
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James Dadd's profile photoNicholas Chimonas's profile photoJitendra Vaswani's profile photoAlexandre Bodin's profile photo
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If you're interested in learning more about Google Shopping, +Elizabeth Marsten will be speaking how to kick butt at it at #MozCon  this summer. :) 
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Convince your boss to send you to #MozCon 2014

Tickets for MozCon, July 14-16th in Seattle, are going fast, and we'd love to see you there. Having a hard time justifying the expense? We've got you covered.

The best business case for attending MozCon is the high-level strategic advice and actionable tactics you'll learn from our speakers. But if your boss is a hard sell (or if you're the boss, and just need a little nudge to justify attending), read on! Here's the breakdown of what you get when you attend.

How to get the cheapest MozCon ticket:

We sold out of early bird tickets in record time this year, but you can still save $500 as a Moz Pro subscriber.

Not a subscriber? Take a free 30-day trial with us to get admission at the subscriber rate for you and your team—even on day one of your trial! Cancel your trial at any time if it's not for you, and we'll still see you at MozCon. https://moz.com/checkout/freetrial

Register now for MozCon! http://moz.com/mozcon#register

MozCon 2014's biggest values to you:

-- Actionable tactics and next-level strategy. Three days and 30 keynote-style talks.

-- Industry-leading speakers. We choose MozCon speakers from a variety of backgrounds—all of whom are proven thought leaders with actionable recommendations you can implement in your own marketing. http://moz.com/mozcon#speakers

-- Inspiration. Ever been in a room of 1,300 people who get what it means to be an SEO and online marketer? No need to explain content strategy, schema.org, or hreflang here. Just make new friends, get face time with speakers, and hang out with the Moz staff.

-- Roger hugs. Everyone loves to take photos with the friendliest robot in the universe, Roger Mozbot. Meet him in person and maybe see him dance.

-- Details. We want you to walk away from MozCon feeling like attending was one of the best decisions of your career. That's why we focus on a zillion tiny details to make MozCon more than just a typical marketing conference. http://moz.com/blog/mozcon-2014

The hard costs of coming to MozCon:

Pro Subscriber rate: $999
Estimated airfare: $400
Hotel: $678 (three nights at $226) + additional tax
Total: $2,077

Check out our discounted hotel rates and airfare! http://moz.com/mozcon#travel

MozCon registration covers:

-- Breakfast, hot lunches, and two snack breaks every day. Bacon fans shall be pleased. So shall folks with dietary restrictions!

-- Lots of nifty swag—without the ads. In 2013, we gave away Roger figurines to all attendees. This year, we're cooking up something really amazing.

-- Downloadable slide decks, available right after the speaker walks on stage.

-- The complete MozCon 2014 video bundle. Watch any session again and share the knowledge with your team later.

-- A Monday night pub crawl with the Mozzers and a Tuesday night party at the Garage with bowling, pool, karaoke, drinks, and lots of networking.

See our transparent report on how much we spend each year on MozCon. http://moz.com/blog/the-positive-roi-of-conferences-a-deep-look-at-mozcon

Register now! http://moz.com/mozcon#register

Still have questions? Feel free to reach out to charlene[at]moz.com for answers!

See you at MozCon!
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Enrique Lamarca's profile photoJeremy Dearringer's profile photoCari Bee's profile photoChris Dunne's profile photo
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+Katherine Tattersfield I am exceptional at the Robot, I am sure I could teach you a few moves at MozCon ;)
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We believe in better marketing.
Introduction
Moz develops inbound marketing software, provides robust APIs for link data and social influence, and hosts the web's most vibrant community of online marketers. Here at Moz, we believe in better marketing: optimizing your site so it can be found on the web, being responsive through social media, joining relevant conversations about your industry, and creating content that people love. We build tools like Moz Analytics and create educational resources to help make better marketing possible for everyone. 

We're based in Seattle, but we love traveling around to meet our community and participate in marketing events. We’re also home to Roger MozBot, the coolest and cuddliest robot to ever crawl the web.
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