Jon's latest post on State of Search. 8 of the tools he uses to do his (awesome) linkbuilding

Catch super tips like this:
If you make sure that read receipts are turned on from your outreach emails; should your first point of contact forward your email to the most appropriate person you’ll be notified if they read it. So, even though you don’t get a positive response, what you will end up with is the direct contact email for the most appropriate person at the publication – nice!
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