The jury is still out on the +OnePlus
One being a good phone or a mess. I'm somewhat encouraged by what I've seen so far -- seems much better than the last +Cyanogen Inc.
phone. However, OnePlus continues to have the most boneheaded
marketing I've ever seen. HTC's Robert Downey Jr. ads were revelatory breakthroughs in the art of advertising compared to what OnePlus is up to.
The latest twist is that 100 lucky winners of the "Smash the Past" contest will get to buy a OnePlus One for just $1 in exchange for smashing their current phones. Yeah, just go ahead and break that expensive piece of technology instead of doing something useful with it. Sweet.
I cringe every time I see a drop test video, and this may actually be worse. It's just so wasteful to destroy a phone, even if you don't want it anymore. Charities will happily accept used phones and put them to use or recycle. There are also people who need reliable communication, but can't afford it, and here we are smashing smartphones to get other smartphones. It's fucking ridiculous.
No doubt most of the winners are going to so thoroughly annihilate their phones that they won't even be usable for parts. They're just going to be thrown away instead of being recycled. Yay for nonrenewable resources. Yeah, it's only 100 phones, but it's a shitty example to set.
It would have been an immeasurably better idea to have the winners donate their old phones to charity. They could have called it "Pass On the Past." See? Even the name is better. But no, OnePlus is all super-aggressive (Never Settle!) and allowing another OEM's phone to survive would count as settling
. They still have a day to realize how wasteful and stupid this is. Fingers crossed they do.
Edit: I should point out my opinions on this do not necessary represent those of my employers.