There's a lot of reasons we've made the only regular monthly guest for our weekly Digital Marketing Answers Show (http://goo.gl/ZvwBlD). He's smart. He's articulate, He's funny. He knows his subject thoroughly.
But as important as all those are, we know there's one overarching quality that makes every Hangout we do with David "must see" for so many people: Authenticity.
In a recent post on his home blog, David tells how he found a different way to promote his book Google Semantic Search, different from the "proven methods" recommended by his publisher. In his own words:
I changed the approach to my activities from seeking publicity to delivering value.
David explains, "I decided to be accessible...I made G+ my primary activity platform focusing all my efforts here and deciding that rather than talk about the book I would talk about the subject of the book instead."
In other words...David decided to give away his "secret sauce" in public. Instead of "marketing" and "promoting," he made himself available to his potential audience--via our Hangouts and dozens of others, daily in-depth content and engagement on G+, guest blogging about semantic search on authoritative sites, answering any and all questions from readers.
Giving away your content sounds risky for a book promoter. Risky? It sounds downright foolish! Why would people buy your book if you're open to explaining its "secrets" anytime, anywhere?
And yet buy it they did. David Amerland's book hit the Amazon best seller list before it was even published! And he also dominates Google Search for keywords relevant to his book, even though he never "targeted" keywords.
That's why we titled this post with the idea that David sold his semantic search book using semantic search. He has taught us that in the new world of Google search, becoming a trusted authority in your topic area really counts. And that trust is built through authenticity, openness, and accessibility to your audience. In tech world parlance, David "eats his own dog food."
So why are we at so pleased and delighted with our association with ? Because he is the living proof of everything we teach our clients--and everything we try to live by ourselves.
* Be authentic
* Always give value
* Give away more knowledge than seems "prudent"
* Be helpful
* Take the risks that build trust
This is the David Amerland Way. This is the way search marketing works NOW.
Read "How I Dominated Google Search (And How You Can Too)" at --> http://goo.gl/6yn7VZ
#davidamerland #semanticsearch #dmashow #semanticseo #seo
- CirclePixDigital Marketing Director, 2013 - presenthttps://plus.google.com/+Circlepix
- Mendenhall Creative doing WordPress SEO & Social TrainingCEO, 2012 - present
- Walt Disney Parks and Resorts Global Media Search Marketing TeamSEO Analyst, 2012 - 2012
- The Wellness WarriorWeb Marketing Consultant, 2012 - 2012
- DreamFire, LLCProfessional Blogger, 2009 - 2012
- ioVentures (an SEO Company)Social Marketing Consultant, 2011 - 2012
- 10xMarketingSEO Team Manager, 2005 - 2006
- 10xMarketingInternational Account Specialist, 2004 - 2005
- ioVentures (an SEO Company)Founder/Owner, 2007 - 2009
I have 10 years of action in the internet marketing trenches. I've trained teams that have obtained hundreds of top-ten rankings for competitive keyword phrases & have increased web revenues by 40% & more for many clients. I have started, grown & sold my own internet marketing company, worked for Disney doing SEO and am now making the venture into education.
I am visionary, quick to adapt to market changes, passionate about learning and committed to accomplish company & team goals.
IDEAS! Internet Marketing Strategy, WordPress SEO, social media marketing (Facebook, Twitter, YouTube), landing pages, analytics (Google), blogging, conversion rate optimization, video marketing, email marketing, affiliate marketing, lead generation
- Utah Valley State CollegeBehavioral Science & Entrepreneurship
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