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Ryan Hanley
Works at Content Warfare
Attended University of Rochester
Lives in Albany, NY
13,084 followers|5,946,083 views
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Ryan Hanley

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Content Marketing is a Waste of Time
and 11 steps to make sure its not.

Want to make sure that your content marketing is NOT a waste of time?

Take these 11 steps and put them in the context of your business.

Then get to work…

1) Have a goal.
2) Know your target audience.
3) Secure the tools to capture and communicate with that audience.
4) Set a process in place for connecting with your audience.
5) Dedicate yourself to the grind of content creation.
6) Test. Test. Test.
7) Repurpose. Repurpose. Repurpose.
8) Make friends with other creators.
9) Use tools to improve efficiency.
10) Create one-to-one conversation opportunities.
11) Ask for the sale.

What would you add?

#contentmarketing   #contentstrategy   #contentwarfare  

Pin it for late: https://www.pinterest.com/pin/218987600608513271/
Here are 11 steps to make sure that content marketing is NOT a waste of time. Don't let content marketing be a waste of time. Read on...
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Any time +Ryan Hanley - any time!
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Ryan Hanley

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Intentional Creativity
Join the Content Warfare Podcast for a conversation with +Jeff Goins on what it means to work with intentional creativity.

Intentional creativity is what separates the starving artist from the successful creative business.

Bestselling author of The Art of Work, Jeff Goins, stops by the Content Warfare Podcast to share his experience and experience on living with intentional creativity.

There is so much in the episode… you don’t want to miss it.

#creativity   #marketing   #writing  
Intentional creativity is what separates the starving artist from the successful creative business. Bestselling author Jeff Goins is here to explain how...
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Ryan Hanley

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Five ideas for running the insurance business of the future.
What are you doing to prepare for tomorrow?

In this week’s episode of Agency Nation Radio we discuss five ideas agency principles should consider when building their agency for the future.

#insurancemarketing   #insuranceagent   #independentagent  
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David F “SmallBizDavid” Leopold's profile photoRyan Hanley's profile photoJomer Gregorio's profile photo
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+David F Leopold sure. When were you thinking?
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Ryan Hanley

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Why Social Media is a Chamber of Commerce Event on Steriods
Our guest +Rick Dinger knocks it out of the park in this interview!

Don't miss one of the insurance industry's most dedicated members drop some serious knowledge about his experience working as an independent insurance agent.

#insurancemarketing   #independentagent  
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Why Branding Is Indispensable for SEO

Our Sr. Director of Online Marketing, Mark Traphagen, explores the implications of an insight from Moz's Rand Fishkin.
http://stonet.co/1dg1f9u
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Thanks +Ryan Hanley 
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How to Build a Campfire.
I've always been partial to the log cabin...

Growing up in the woods of Upstate New York, your campfire skills become near jedi level.

Here are five methods to build a campfire from +Gizmodohttp://indefinitelywild.gizmodo.com/how-to-build-the-only-five-campfires-you-ll-ever-need-1705895804

We also get five excellent examples of gifs being used in a mainstream content format (which is cool).

#campfire   #gif   #howto  
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+David Kutcher My issue with the teepee is that at some point it falls down and then you get spread which decreases the overall temperature of your fire. 

In a contained space its great, but in a pit or open areas you want your fire to stay as close to the core as possible maximizing heat and longevity of the fire.
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Ryan Hanley

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Case Study in Collaboration
How +Tom Morkes uses collaboration for world domination.
Read: http://tommorkes.com/why-you-should-collaborate-a-63659-case-study/

This is more than just a case study on crowdfunding, its a case study on success... in everything.

Worth every second.

#crowdfunding   #contentmarketing   #marketing  

P.S. Make sure and pick up Tom's new book.
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Really appreciate the kind words +Ryan Hanley​. I learn from the best :)
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The Facebook update is cool...
but I'm sharing this post from +Ana Hoffman because the GIF is tremendous.

#gifs   #awesome  
Ana Hoffman originally shared to Social Media Traffic:
 
Just in: Facebook confirms it will officially support GIFs

Facebook confirmed that it will now support animated GIFs in the Facebook News Feed, +TechCrunch reports http://tgcafe.it/1RvOMNt.

The update is still rolling out, so not everyone will see the added functionality immediately.

How to post a GIF on FB:

No, you still can't simply upload it and make it work.

To try the new feature, Facebook users can paste a link to a GIF hosted on an external website like Giphy, Imgur, Tumblr, or elsewhere, into their status update box and then publish. The GIF will be animated inline after you post.

Will this make your FB newsfeed even crazier? You tell me.

_______________________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
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:) Thanks, +Ryan Hanley.
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How does your SEO company rank?
Today we dive into 11 lies that bad SEO companies will tell you.

There are many fantastic and effective SEO companies in the market. Here's how you make sure you're working with a good one.

#insurancemarketing   #SEO   #localseo  

New from +Agency Nation 
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Great post. Thanks for sharing, Ryan.
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What sets you apart?
Thoughts on client loyalty and attracting more referrals.

Setting yourself apart from the competition is not an easy task. When everyone offers the same end product, what can you do to not only retain your clients, but also attract new ones?

What sets your agency apart from the one down the street?

#insurancemarketing   #customerloyalty   #customerexperience  
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Fonts Impact the Credibility We Give to Content

Some remarkable experiments that people may perceive different fonts as having different credibility: http://eyeondesign.aiga.org/can-a-font-make-us-believe-something-is-true/
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+Ryan Hanley "so you're saying the trustworthiness is learned."

Yes. I think it's learned. Authoritative sources come in a uniform, or suit and tie (or equivalent.) So we'll tend to trust them more than say, that dumpy looking fellow who forgot to shave this morning. (Ack, I think that's ME!. ;) )

It might also vary between groups of people. The Victorians mentioned in the article, for example, might have a different view than people who grew up on the farm or the inner city.

I'd love to see some testing on how it varies by group.
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Ryan Hanley

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Insurance Price Comparison
Apocalypse or Opportunity?

In the US, there has been a new development in the online insurance space, namely price comparison sites – Google Compare being clearly the largest and most vocal in this arena. There is also Ccompare.com, and I would imagine a few more by the end of the year.

With this has come the backlash from the broker marketplace, and more and more brokers feel that their territory is being eroded. And at first look, they could be right.

#googlecompare   #insurancemarketing   #independentagent  

New post from +Agency Nation 
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Ryan's Collections
People
Have him in circles
13,084 people
Jackie Izzo's profile photo
Luis Valdes's profile photo
daithiorourke's profile photo
calbert pinheiro's profile photo
Craig Smith's profile photo
Heather Kraafter's profile photo
azad mohd's profile photo
Bronwyn Ngatai-Wilson's profile photo
Gretta Andombe's profile photo
Education
  • University of Rochester
    Mathematics, 1999 - 2003
Basic Information
Gender
Male
Story
Tagline
Find your audience, tell your story and win the battle for attention online.
Introduction
If you're new to Google+... jump start your profile with my free Google+ Starter Kit!

What can you expect to find from me on Google+?

Content Marketing * Social Media * Content Strategy * Google+ for Business * Finding your Art and anything related to building valuable relationships online.

I help individuals and businesses create content that attracts the attention they require, build lasting relationships and ultimately generate sustainable income. My expertise in all facets of search content marketing.

Google Plus is one of my favorite platforms for building relationships and sharing ideas. You will find me posting and sharing content regularly on content marketing strategies and tactics that work inside real business (I test all these strategies inside my insurance business).

Have content marketing question? Just send me a private message.

My Content Creation Platforms

My home base of operations for creating content is my blog, Content Warfare, which is dedicated to helping marketers and business owners harness the power of content marketing to grow their business and win the battle for attention online.

If you enjoy podcasts, you can listen my Content Warfare Podcast where we dive even deeper into the principles content marketing, social media and content creation through listener questions and expert interviews.

For the video lovers out there I encourage you to stop by Content Warfare TV and check out #googleplusfriday, a YouTube show dedicated to helping people *Do Google Plus Better.* 

Content and Social Media Marketing Speaker

If you are in the market for speaker for your next conference, event or organizational meeting you can find out more about my Content and Social Media Marketing services here.
  • "Whether you are just taking your first steps into blogging, or are an established social media pro, Ryan will teach your firm how to better communicate with current and prospective clients." ~ Paul Morrissette, President Chubb Insurance

Google+ Communities I Moderate:

A Personal Bits

I live in Upstate New York, (think Winterfell for all you Game of Thrones fans) with my lovely wife Lauren and our wheaten terrier Izzy.  

During the summer I can be found either on a golf course or at the Saratoga Racetrack.  During winter, I work as a high school basketball referee for IAABO Board 36.

Work
Occupation
Director of Marketing | Author | Speaker | Content Warrior
Skills
Content Marketing, Marketing Automation, Public Speaking
Employment
  • Content Warfare
    Founder, 2009 - present
  • The Murray Group Insurance Services, Inc
    Insurance, 2008 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Albany, NY
Previously
Albany, NY - New York, NY - Washington, DC