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Ryan Ireland
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Very proud to have the AARP's endorsement of our pet insurance!
Pawesome news! Petplan is proud to announce that we have entered into a multi-year agreement with AARP! Starting this fall, AARP members will be able to get financial peace of mind with a special offer from Petplan.

Learn more at

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...I just wish there was moar :)

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Every year, countless dogs die in hot cars. Despite this, only 15 states have statutes that specifically prohibit leaving an animal in a confined vehicle. Petplan believes this is a national issue – and that animals need a stronger voice and stronger protection.

That’s why we're petitioning the Obama Administration to encourage all 50 states to enact laws prohibiting animals from being left unattended in cars during dangerous temperatures.

Be a voice for those who cannot speak – sign the ‪#‎DrivenToBark‬ petition to save dogs' lives today!

#dogs   #heatstroke   #DrivenToBark  

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Announcing IMEC Lab: A collective to help run tests in search engines & social media <----- I love running tests and learning more about how Google Search, Bing, Facebook, Twitter, Google+, LinkedIn, et al. work. But I need help to scale these efforts. If you can help, please apply to join, and even if you can't, please help this post spread to reach others. Thanks!

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Focus on the wrong things, indeed.
Can you work your way through university, like your parent? No.

The dramatic rise in the cost of going to university in the US is a crisis no one is paying attention to. This graph analyzes how many hours you would have to work to pay for your education over the years. 

You know HAVE TO have other support (to be saddled with debt). We are setting our children up for less success as they go out into the world. 

I hate saying this but at times I believe this is deeply questionable behavior by our education system. Should we have shiny buildings in lieu of setting students up for success? Should we make undergrads pay $60k per year for university research? Etc. 

To learn more about how Duke justifies charging it's undergrad $60k per year, please listen to this short, and excellent, episode of Planet Money:  (Duke believes that in charging you $60k per year, they are giving you a $30k discount! YES, a 30,000 dollar discount!!)

Randal's post, from which the graph below is taken, is here: Short post, well worth reading.

Please note that I'm not saying University leadership consists of terrible people. These are some of the smartest people on the planet. I believe there is massive group think going on, an arms race of focusing on the wrong things, and not enough focus on why they really exist. 

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Newer housing development practices leading to a less "green" earth...thoughts +Julie Hancher and +Cassidy Michaux ?
We just don't build them like we used to. And residential development is no different.

Why do we have more flooding?  Why are our wells drying up?
#newdevelopment #raingarden  

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Can't say it much better than +Avinash Kaushik ...just think about the implications for marketing as well as your views of society and what's "normal"
The Evolution of the American Family

In the old times (pre-2000 :) Marketers had nothing to rely on then demographics/psychographics to target advertising.  With every passing day since then that strategy has become less and less effective (but shhhhh don't tell major American corporations that still primarily rely on a mostly dead strategy to buy advertising).  Intent rules. Intent because of behavior, content consumption, and so much more.

But let's go back to the  diminishing value of demographics and psychographics. This article should give all marketers food for thought as to what "typical" American family is, who a "typical" Mother is, who the "average" parents are, what "traditional" preferences might be.

The Changing American Family: American households have never been more diverse, more surprising, more baffling

Here are some surprising facts: 

 ~ Fewer women are becoming mothers, and those who do are having fewer children.

 ~ More than 40 percent of American babies are now born to unmarried women, mostly women in their 20s and early 30s.

~ Marriage rates have been falling for several decades and are now at historic lows.

 ~ Divorce rates have also fallen, but remain relatively high after a sharp increase in the 1960s and ’70s.

~ Both men and women are getting married later, shifting marriage to an act of later adulthood and increasing the number of births to unmarried parents.

~ An estimated 2.7 million children nationwide have an incarcerated parent.

There is a lot more food for thought in the article:

Re-think your understanding of the American family, and the implications of that on your business..

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I'll be on this webinar...I'm curious about dispersed citation. If simple citations are going to become more important, I imagine many PR firms will be relieved.
Don't forget: #PortentU webinar today at 11 Pacific. I'll talking Dispersed Citation & where search is going. We have, uh, a kind of small number of signups right now. If you're going to attend, please sign up. Otherwise, I might cry.

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Strange that the phrase is always "would pay more" for Green when there are segments of consumers who use it as a buy/not-buy factor, and others still who wouldn't pay more but aren't comparison shoppers in the first place. A Green company with better marketing could simply trump regardless, then reinforce the consumers' behavior by emotionally rewarding them for contributing to something good and Green. Right, +Julie Hancher? #greenmarketing
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