On Net Neutrality - Why it is necessary
Net Neutrality - noun - the concept that all network traffic is treated the same.
I'll be succinct. Before the FCC stepped in to make broadband internet a utility (like water or electricity) Verizon, Comcast, and a bunch of other ISPs were all working to create things calls "Fast Lanes".
These "fast lanes" would require a content provider, like my company, to pay an additional fee in order for our content to be delivered quickly to you, a web user. Logically, if there are fast lanes, this means there are "slow lanes".
So, let's say one of my competitors, AutoTrader, decided to pay these "fast lane" fees. If I wanted to keep my content delivered as quickly, I'd have to pay this fee, too.
Keep in mind every web-connected business already pays a pretty hefty fee to an ISP for how much bandwidth they use. Typically to two or more different ones for redundancy.
This fast lane fee could quickly be multiplied by the number of ISPs in the country. Which would drive my cost-of-business up very quickly, making it cost prohibitive in order to compete.
Now imagine a small business, a start up, coming into this web environment. The established businesses could afford to pay the ransom for quick network speeds, while a start up would have to deal with the "slow lanes".
It's well known that slow sites = no business. Fast sites = lots of business. It's one of the cardinal rules in web content construction.
Now Verizon will tell you building the internet is expensive. Sure it is. They also made 38 BILLION dollars last year. So I think they're okay.
There are bunch of talking heads on capital hill trying to turn this into a Red vs. Blue issue. Don't buy it. You can trace each of them to tens of thousands of $ in donations from the big ISPs. They're bought & only spouting what the ISP lobbyists are telling them.
If Net Neutrality goes away, so does the web as we know it. It will become a place dominated by established, monolithic business, held hostage by Verizon, Comcast, Time Warner, etc. It will not be a place where the new start up has the same playing field as the big guys.