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Ryan Fitzgibbon
Works at Google
Attended University of Oxford
Lives in London
145 followers|106,589 views
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People
In their circles
128 people
Have them in circles
145 people
Sarah Tate's profile photo
Jules Roffe's profile photo
Scott Abbott's profile photo
Leon Robbins's profile photo
Frank Davidson's profile photo
Joshua King's profile photo
Matt Furlong's profile photo
Richard Lamb's profile photo
Henry Mbadiwe's profile photo
Work
Occupation
DoubleClick Search Lead
Skills
Data Analysis, Paid Search, Biddable Media, Product Development, Data Manipulation and Insight
Employment
  • Google
    DoubleClick Search Lead, 2014 - present
  • ZenithOptimedia
    Search Director, 2011 - 2014
    Heading a team running the operations of multiple major PPC accounts. Working on accounts that involve global first collaborations between Search and Display (through VivaKi's AOD proposition). Helping build wider CRO and LPO projects as well as working towards an increasing use of data-informed strategies across media channels.
  • ZenithOptimedia
    Search Manager, 2010 - 2011
    • Lead SEM strategy across all Zenith and Optimedia clients. • Development of the search product for competitive advantage and ZenithOptimedia’s SEM output. • Development of the SEO, performance and biddable media proposition and integration into SEM strategy. • Case study construction to gain industry wide insight into SEM performance. • Regular client presentation of relevant insight and account specific actions. • Run PPC strategy and optimisation for multi-million pound campaigns and clients
  • ZenithOptimedia
    Search Executive, 2009 - 2010
    Planned and managed multiple Search Engine Marketing campaigns for a major financial institution, several large automotive companies and several FMCGs. Developed a wide ranging knowledge of various media and analysed the consumer interaction between these and the influence this has on a brand. Initiated, designed, assisted and executed in creating several minor dashboard and reporting systems that give a greater insight into the effectiveness of digital campaigns for both agency and client.
  • ZenithOptimedia
    Search Assistant, 2008 - 2009
    Analyse search engine marketing campaign data to determine account performance and develop case-studies on consumer behaviour when interacting with search engines and client website. Develop strategies for improving campaign efficiencies and improving the ROI for clients. Analyse the link between cross-media advertising campaigns and the influence they have on branding and the effect they have on search.
Places
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Currently
London
Story
Tagline
Data and Algorithm Enthusiast
Introduction
A PPC practitioner by trade but considered a general expert in all things involving data manipulation, interpretation, analysis and software product development.

Bragging rights
Member of Mensa, MPhys (Hons) Oxon AM.Inst.Phys
Education
  • University of Oxford
    MPhys Physics, 2003 - 2007
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