So PCMag posted a bunch of comics to their blog with the heading "The Best Webcomics."

They didn't need to e-mail the authors for permission to post those comics or pay a license for the purposes of review- even though they are making money off of the article... that's fair use.

However, they did e-mail those comic creators AFTER they published the article. In the form of a sales e-mail. To tell them that if they wanted to quote the article, or post a screen shot of it, they had to get permission and pay a licensing fee. Then they offered to take that payment for them.

This is also considered fair use. If someone reviews something you did, you are allowed to talk about and quote it. It's the same principle that allows them to post the comics in the first place. Creating lists just to try to sell you the right to do what they already did is a pretty goofy business model.

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