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Ryan DeShazer
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Question for those of you versed in Google Tag Manager: 

I'm trying to setup Fire Rules for a tag to fire only when a specific page is requested. So naturally, I setup a rule for "URL equals" and the URL name. I'm fearful though that the rule is too literal. I have campaigns driving traffic to that page with tracking parameters in place (e.g., and I want the script to fire then too. I cannot set it to a broader Fire rule because it will match too many pages erroneously. 

Any help is much appreciated!


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And this one belongs to the Reds!

Is An Android-Powered Future Inevitable? Me, today on MediaPost:

Three Ways Facebook Can Get The Kids To Come Home. Me, today on MediaPost

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Universal Analytics now available to everyone
Excited to start using Universal Analytics? We're ready for you.

Back in October, we announced the limited beta release of Universal Analytics as a way for businesses to understand the changing, multi-device customer journey. Today, we’re excited to welcome and invite all Google Analytics customers to try Universal Analytics. 

Find out more in today's post along with a quick video on why +PriceGrabber is looking forward to using Universal Analytics.

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Sifting (And Searching) Through The Inspiration At SXSW. Me, today on MediaPost:
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