Featuring the likes of and more!
Also featuring: fewer technical difficulties!
"This is the first step in gathering the building blocks, tools and expanded resources for anyone to use. What makes these open source tools even more powerful is support from the community, whether you build a tool to share or help make these current tools better. If you’re interested in contributing to this effort, please contact Meghan Murphy at email@example.com."
#hackforgood #emergencypreparedness #codeforgood #nonprofits
Darth Pooh doesn't have the same ring to it....
One of my favorite April Fool's Day pranks. Still wouldn't pay $269.99 for it, +Rosetta Stone. 'Utbe' bel.
This was written 5 days ago about Internet.org, and author called for more transparency, and today posted an update on Internet.org http://internet.org/projects announcing the use of drones and satellites to beam Internet down to the 5 billion non-Buzzfeeders who don't currently have access. Neato, gang!
This is happening now!
Brought to you by the Social Media Communities
We'll talk about what's most important to you. No topic is too big for this series. Look forward to in-depth discussions about top posts and topics in the Social Media communities, special guests, surprise giveaways and prizes, interviews, and even some AMA-style Q&A sessions with your favorite Google+ users and thought leaders!
Coming March 2014
Sundays at 3:00 pm ET (12:00 pm PT)
Be sure to check out all the communities at SMhangout.com:
Of course, our home base is Google+, but that doesn't mean we leave the other networks behind. Find us on Facebook and Twitter:
Too many businesses feel like they are failing on Google+. My hope is that this G+ guide will help them earn an A+ for their Google+ marketing efforts.
Here's How to Focus on Social Networks That Matter
These 3 steps will help business owners determine which social networks their competitors are using and which resources to focus on, when communicating their own branded message.
Avoid Being Discouraged By Failed Attempts at Social Media
To avoid the discouragement of repeated social media marketing failures, it is recommended that businesses focus their brand building and search engine marketing efforts, on satisfying these three principles of social media success.
Chapter 1: Google+ Basics
Explaining Google+ Circles to Square People
In the parlance of Jazz, a square was a person who failed to appreciate the medium. In more broad terms, it meant someone who was out of date, out of touch, or who clung to repressive, traditional ways of thinking. This reminds me of so many people who are apprehensive about Google+ and cling to Facebook.
Easy Strategies to Help Your Business Get the Most Out of G+
Businesses today need to think more like their consumers, instead of launching massive (intrusive) marketing campaigns to entrap a very small number of people.
4 Methods of Building a Meaningful Foundation For a G+ Strategy
Utilize the Google +1 button, Google Hangouts, cross-product integration and ( #myfavorite ) hash tags, to help others communicate your branded content.
Chapter 2: Hidden Advantages of Google+
Using a Google+ Brand Page as Your Website
There are a few methods of using a Google+ business or brand page, to act as a simple but very effective website for a small to medium-size business.
Let Google and Google+ Greet Consumers For You
When a Google+ profile is displayed in Google search results, it provides businesses/brands an opportunity to communicate a carefully sculpted message, to Google's search audience.
Optimizing Your Google+ Profile For Search Results
When it comes to optimizing your Google+ profile, the name you select, the description you provide and the content you post, all have an undeniable effect on how your G+ content is indexed by Google; and other search engines.
Chapter 3: Engaging The Google+ Community
A Good Time to Formally Introduce Yourself and Your Brand
When someone adds you on Google+, you have been given a valuable brand building opportunity. Take a moment to respond with a branded message that is both informative and inviting.
Analyze Trends Within G+ Circles and Monitor User Engagement
Businesses should focus on recruiting loyal followers and constantly work toward improving audience engagement.
Google+ Community Posting Etiquette
A few quick tips and reminders for proper posting etiquette in Google+ Communities.
Chapter 4: Creating The Best Google+ Posts
It Takes Effort to Create The Perfect Google+ Post
You can expect that the effort you put into researching your topic and the time spent generating your post's content, will be rewarded by meaningful engagement from your audience.
A Checklist For Creating The Perfect Google+ Post
Step by step guide to create perfect Google+ posts, including choosing a topic, mentioning sources, placing a link, using hash tags and images.
A Google+ Linkbuilding Strategy
Many of the the fundamental linkbuilding strategies can be applied to Google+ posts, to increase their visibility in Google search results.
Chapter 5: Get Extra Value From Google+
Google+ Feed Snippet: A 200 Character Sales Pitch
The first 200 characters of a G+ post are the most important, because they offer a chance to effectively communicate a branded message in a busy feed.
The 1st 100 Characters of a Google+ Post are Vital
Although the 200 character cap is good to be mindful of, the 50 character title and the following 50 characters are super-important when you consider what the post will look like when it is shared by others.
+1s Can Indirectly Cause Search Results to Improve
With all things considered, did the correlating number of +1s on a post cause the webpages to appear more favorably in search results? Yes, IMO I believe they did ... indirectly.
Dream it + Believe it + Plan it = Achieve it
I believe that this is a great Formula For Success. I recommend using this approach to address challenges you face or to achieve goals you have set.
Maddyssen's 5 Principles of Great Client Relationships
My daughter Maddyssen exercises my customer service skills daily, and in doing so, teaches me the fundamentals of maintaining strong client relationships.
Links, Likes and +1s Should be a True Testament to Your Business
Regardless of whether they are links or Likes, they must be earned honestly and should be a testament to the integrity of your business and brand.
I have come up with somewhat of a “novel” idea. [pun intended]
I have decided to write my Google+ marketing book on G+ and make it available only on Google+. So, not only is the book ON Google+ (topic), it is written ON Google+ (medium) and seen only ON Google+ (availability).
So now when anyone asks about my Internet marketing [using fingers to make quotation marks] book, I can respond by saying: “its on Google+.”
As well, I choose this approach because I wanted the book to be a constant work in progress that could be updated and revised to reflect the changes in Google+, and marketing on Google+. Too many books that are published become outdated and less useful as time progresses. My hope is that this body of work will be an ongoing project that will evolve with the industry and remain as relevant in 5 or 10 years, as it is today.
I would also like to take a moment to thank some of the people who have in some way made a meaningful contribution to the writing of this book and/or my journey on Google+. In no particular order:
, , , , , , , , , , and the entire Social Media Strategy Community.
- TwilioSocial Media Specialist, 2013 - present
- LittleBigFundDirector of Social Strategy, 2011 - present
- Stealth CreativeSocial Media Strategist, 2011 - 2013
- SelfSocial Media Consultant, 2008 - 2013Also available for speaking engagements
- sociologyplus.comFounder, 2011 - 2012
- KimberMediaSocial Media Manager, 2011 - 2011
- Listener ApprovedSocial Media Director, 2010 - 2013
Well hello, I'm Ryan Crowe <--this is my LinkedIn profile!
I'm a social media director at an ad agency in St. Louis, active social media blogger, and I also speak (and am available to speak) about social media at online conferences, and also offline conferences!
In addition to my ad agency work, I also am the Director of Social Strategy at LittleBigFund - and I sit on the Board of Directors!
You might enjoy following me if you enjoy conversation about social media, the St. Louis Cardinals, or random nerdy things. If you're wondering why so many people have me in their circles it's because I like to help people out using G+, and I started doing it pretty early! People like the help so much that this stuff happened:
- Top 5 People to Follow on Google+ by Google+ users.
- Best Google+ Users to Have Followed in 2011 by G+ users.
- and added to Google's official Suggested User List (US)
While my public posts are usually about nerdy things like science, baseball, comics, music, or libraries - my activities on the Communities I manage are more representative of my professional interests, here are a select few - check 'em out!
Social Media Professionals (founded) - A nearly 10,000 strong community that has been lauded for its high quality engagement and active moderation team! The Community is dedicated to beneficial social media, and other digital media, conversation for and by professionals (or those who have professional interest in emerging tech for marketing).
Social Media Strategy (moderator) - This 36,000+ member community is the first social media Community on Google+ and the largest. There are more helpful posts than you can shake a stick at (and why would you be shaking sticks all willy nilly anyway?). This is the sister Community to Social Media Professionals.
The LittleBigSquad: Nonprofit activists (moderator) - This Community is dedicated to people looking to help out NPOs, especially LittleBigFund.
St. Louis Cardinals (founder) - As you might expect, this Community is dedicated to the Cards. Go Redbirds!
Introduction to Mathematical Philosophy (founder) - I'm a nut for online education - this is just one of the many study group courses in which I participate.
- University of Missouri–ColumbiaMA Russian and Slavonic, 2010 - 2012
- University of Missouri–ColumbiaBA Russian and Slavic Studies/ BA Theatrical Performance, 2007 - 2010
- Columbia College ChicagoTheatrical Performance, 2005 - 2007
3 Ways to Identify Influencers for Your Blogger Outreach Campaign
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Can I Stream.It?: Search Netflix, Hulu, Google Play, iTunes, and more, f...
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Social Media Monitoring and Engagement, Social CRM - Radian6.com
Social Media Monitoring and Engagement
How Businesses Can Prepare for Google+ « Google+ Insider's Guide
How Businesses Can Prepare for Google+ |► 4 Images. WonderHowTo welcomes guest contributor, +Ryan Crowe - formerly the man behind GPlusTips.
Getting Started Using Social Media for Social Good: An Interview with Ry...
Nobody starts out an expert. Learn one man's journey getting started using social media for social good. I met Ryan Crowe a few months a