Here’s Why Social Media Marketing Is Big Business
Marketing technology bandwagons are a great thing, especially when businesses can get in front of them. From the first companies in the 90’s Dot-Com boom to the first campaign on Pinterest, there’s a huge value in going into uncharted marketing territories with a vision. That vision, extended to all marketing mediums, presents a real opportunity for the winners of tomorrow. Today, these “uncharted” territories tend to fall into three categories: social, local and mobile.
Once just a playground for teens and college kids, social media has evolved into a pillar of communication in life for nearly every one of us. It’s no surprise that social media marketing quickly followed suit, ingraining itself into the business models of both the platforms (Facebook, Twitter ect.) and the advertisers (anyone looking to have their message heard). At the core of this dynamic is content (including organic, native and paid) and investments are booming...
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