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Ryan Bolz
364 followers -
Digital Marketing and Ecommerce Manager, Hendrick Automotive Group
Digital Marketing and Ecommerce Manager, Hendrick Automotive Group

364 followers
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Diggin the crown... And the crying cloud! 
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Worth reading #marketing and #product folks:

“We Don’t Sell Saddles Here” by @stewart https://medium.com/@stewart/we-dont-sell-saddles-here-4c59524d650d?source=tw-lo_e7946e973933-1431898382756

Good tips on conceptual selling.
We Don't Sell Saddles Here

They could just sell saddles, and if so, they’d probably be selling on the basis of things like the quality of the leather they use or the fancy adornments their saddles include; they could be selling on the range of styles and sizes available, or on durability, or on price.

Or, they could sell horseback riding. Being successful at selling horseback riding means they grow the market for their product while giving the perfect context for talking about their saddles.

A great piece here that everyone who touches product or marketing should read at least once. 

#marketing   #startups  

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#awesomesauce

thank you +Google for the photo magic
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In #leadership workshops with our Hendrick team - my top 5 leadership values: 
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Your mission: Chomp. Turn. Repeat. Play #PacMaps on Google Maps.
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Kick off the #WorldCup early with a sneak preview of all 12 host stadiums on #StreetViewgoo.gl/sgkJ3U.
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