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Ruth Burr Reedy
Works at BigWing Interactive
Attended Whitman College
Lives in Norman, OK
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Ruth Burr Reedy

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After a year of no blogging, I finally updated my personal blog (and gave it a bit of a makeover)! Check it out.
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Hello:)
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Every time I hear somebody say technical SEO is dead I remind them that Moz's SEO Cheat Sheet grew 2x in size this year.

If simply making sure your site is crawled and indexed wasn't enough, today's technical SEO works with social meta data, schema.org, international targeting, mobile optimization, authorship, multiple sitemap syntaxes, evolving linking best practices, pagination, duplicate content and canonicalization issues, and now even the newer concept of entity associations.

Simply put, your Technical SEO deserves a raise.

(by the way, you can find the SEO cheat sheet here: http://mz.cm/17k1usV )
 
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DO EET.
 
Have you taken the 2013 Moz Industry Survey yet? You can win some awesome prizes, including a trip to MozCon 2014! http://moz.com/blog/take-2013-industry-survey
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Done
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So pumped about this!
 
It's been a long time coming, but Moz Analytics is finally rolled out to all PRO and wait-list members, and is now open to everyone. Sign up for a free, 30-day trial, and find out what we've been working on over the past year.
Announcing Moz Analytics, the platform that enables marketers to track all their marketing data in one place.
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#hummingbirdalgorithm   #questionandanswer   #FormbasedQuery   #ParameterizedQuery   #SemanticSearch   #SemanticSeo  

"Practical Semantics at scale"

How Google leverages Form Based Queries or Paramaterized Queries (A technology known a decade or so ago) and makes it now work at scale!! (Brilliantly well too I might add)" 
The announcement of Google’s Hummingbird algorithm last month made quite a stir in the tech and SEO communities. In a blog post released the same day as the Hummingbird announcement, Google revealed some new features and ended the post with this: We’ll keep improving Google Search so it does a little bit more of the hard […]
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(not provided), it's happening.
 
(not provided) Global Report

Aggregating 5000 websites, reports of (not provided) hitting over 70% worldwide.

https://serps.com/data/not_provided via +Scott Krager 
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Ruth Burr Reedy

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What's the Value of Social Media? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinterest, LinkedIn, Google+, and more.
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hi Ruth
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OK. So. My Google+ profile is attached to my personal gmail address and that's how I like it! But Moz uses Google apps which means all of my meetings, now that I work remotely, are via Google+ Hangout. This was fine until recently; I would just invite my gmail address to every Hangout my Moz address got invited to, or once I opened up the hangout I would switch the email address I was using.

HOWEVER, now Google Apps has changed its policies so that email addresses from outside the org are not allowed to call in to a hangout unless specifically invited by the meeting organizer - no more inviting my other email address to meetings. I can't merge my two accounts because they are both gmail addresses (stupid) and I REALLY don't want to have two G+ accounts because it will just confuse people and possibly dilute my AuthorRank(?). I have tried Googling this to no avail. Anybody have any ideas about what I could do?
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I have two gmail addresses - a personal account and this one which I use for everything business-related. I do all my work from this account, so I don't think it dilutes my rank.
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I just did this presentation about internet safety for kids. I may be the over-protective nutcase, but have a look. It's from the perspective of a geeky dad, not a parenting expert, just FYI.
I'm hardly an expert on internet safety, but I am a dad, and I worry about this stuff a lot. Plus, I'm a serious internet nerd. I put this deck together to pres
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#MozCast  Feature Alert - Major test in progress. Google is testing mobile-style ads in desktop search. This has huge implications for CTR (both paid and organic). I've double-checked to make sure we didn't trip a mobile header, but this is definitely the desktop DOM. Confirmation from one other source so far. Again, this is only a test, but the mobile UI is driving the desktop UI these past few months.
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I'm going to this. Are you? You should.
 
Correlations, Causation, and all that Jazz

If you follow SEO at all, you have heard all about it - correlations are not causation.  Yet, many persist in citing correlations as proof of what signals search engines use.  What is the real story? What value can I get from a correlation study?  It turns out you can get a ton of value from them if you look at the data that right way.

Watch as I discuss this exact topic with +Rand Fishkin on October 17, 2013 at 4 PM ET (Boston time).  We will also have +Mark Traphagen joining us at a film strip panelist!

This is a live broadcast, and the link to the live YouTube feed will be posted 1 minute before the show goes live.

Please spread the word and re-share the event to others, and feel free to invite others!
Correlations, Causation, and all that Jazz
Thu, October 17, 2013, 4:00 PM

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Great reminder - it's so easy to let negative comments weigh more heavily than positive ones!
 
Here's what I would have said at the Town Hall meeting at +Type-A Parent Conference ... if I'd been able to think on my feet.
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Have her in circles
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Dave Sorkin's profile photo
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‫عمرالأمين محمد نور الشعدينابى‬‎'s profile photo
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Work
Occupation
Search Engine Marketing
Skills
In-house SEO, SEO team building and training, inbound marketing
Employment
  • BigWing Interactive
    SEO Manager, 2014 - present
  • Moz
    Inbound Marketing Lead, 2012 - 2014
  • GameHouse
    Senior Manager, Search Marketing, 2011 - 2012
  • Point It
    Client Manager, 2009 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Norman, OK
Previously
Walla Walla, WA - Seattle, WA - Moscow, ID - Issaquah, WA - Spokane, WA
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Tagline
Search engine marketer specializing in SEO. Interests include data, bears and grilled cheese sandwiches.
Introduction
I'm currently running the Onsite Marketing team at BigWing Interactive in Oklahoma City. Prior to my move to Oklahoma, I was the Head of SEO at Moz.  I love on-site, technical SEO; quality content creation; and data-driven decision making.  I also love karaoke, snowboarding, and internet cat pictures.
Bragging rights
I have the cutest dog in all the land. One time, I was on Wheel of Fortune.
Education
  • Whitman College
    Theater, 2001 - 2005
Basic Information
Gender
Female
Other names
Ruth Burr
Melody was a complete godsend for our wedding. She was great and super relaxing to be around, and referred us to our amazing florist and photographer! She really respected our need to keep the budget reasonable and worked with us to make our day truly special - several of our friends said "best wedding ever!" My two favorite things about working with Melody: 1.) I am not always great with confrontation or bargaining, and there were several moments when a vendor would suggest something and I would be like "oh OK, maybe..." and Melody would step right in to say "I don't think that's what Ruth was envisioning" and I could say "that's true, it's not!" 2.) On the day of the wedding there was nothing left for us to "make happen." Melody was completely running the show and coordinating the details so we could just enjoy our perfect day. I only cried happy tears on my wedding day (how many brides get to say that?), and that lack of stress and frustration was due in large part to how smoothly Melody had everything going. Having her services was probably the best money we spent on the whole wedding.
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Public - 12 months ago
reviewed 12 months ago
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