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Ruth Burr Reedy
5,040 followers -
Search engine marketer specializing in SEO. Interests include data, bears and grilled cheese sandwiches.
Search engine marketer specializing in SEO. Interests include data, bears and grilled cheese sandwiches.

5,040 followers
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Ruth's posts

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After a year of no blogging, I finally updated my personal blog (and gave it a bit of a makeover)! Check it out.

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Every time I hear somebody say technical SEO is dead I remind them that Moz's SEO Cheat Sheet grew 2x in size this year.

If simply making sure your site is crawled and indexed wasn't enough, today's technical SEO works with social meta data, schema.org, international targeting, mobile optimization, authorship, multiple sitemap syntaxes, evolving linking best practices, pagination, duplicate content and canonicalization issues, and now even the newer concept of entity associations.

Simply put, your Technical SEO deserves a raise.

(by the way, you can find the SEO cheat sheet here: http://mz.cm/17k1usV )
 
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OK. So. My Google+ profile is attached to my personal gmail address and that's how I like it! But Moz uses Google apps which means all of my meetings, now that I work remotely, are via Google+ Hangout. This was fine until recently; I would just invite my gmail address to every Hangout my Moz address got invited to, or once I opened up the hangout I would switch the email address I was using.

HOWEVER, now Google Apps has changed its policies so that email addresses from outside the org are not allowed to call in to a hangout unless specifically invited by the meeting organizer - no more inviting my other email address to meetings. I can't merge my two accounts because they are both gmail addresses (stupid) and I REALLY don't want to have two G+ accounts because it will just confuse people and possibly dilute my AuthorRank(?). I have tried Googling this to no avail. Anybody have any ideas about what I could do?

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I just did this presentation about internet safety for kids. I may be the over-protective nutcase, but have a look. It's from the perspective of a geeky dad, not a parenting expert, just FYI.

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DO EET.
Have you taken the 2013 Moz Industry Survey yet? You can win some awesome prizes, including a trip to MozCon 2014! http://moz.com/blog/take-2013-industry-survey
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#MozCast  Feature Alert - Major test in progress. Google is testing mobile-style ads in desktop search. This has huge implications for CTR (both paid and organic). I've double-checked to make sure we didn't trip a mobile header, but this is definitely the desktop DOM. Confirmation from one other source so far. Again, this is only a test, but the mobile UI is driving the desktop UI these past few months.
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So pumped about this!
It's been a long time coming, but Moz Analytics is finally rolled out to all PRO and wait-list members, and is now open to everyone. Sign up for a free, 30-day trial, and find out what we've been working on over the past year.

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I'm going to this. Are you? You should.
Correlations, Causation, and all that Jazz

If you follow SEO at all, you have heard all about it - correlations are not causation.  Yet, many persist in citing correlations as proof of what signals search engines use.  What is the real story? What value can I get from a correlation study?  It turns out you can get a ton of value from them if you look at the data that right way.

Watch as I discuss this exact topic with +Rand Fishkin on October 17, 2013 at 4 PM ET (Boston time).  We will also have +Mark Traphagen joining us at a film strip panelist!

This is a live broadcast, and the link to the live YouTube feed will be posted 1 minute before the show goes live.

Please spread the word and re-share the event to others, and feel free to invite others!

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#hummingbirdalgorithm   #questionandanswer   #FormbasedQuery   #ParameterizedQuery   #SemanticSearch   #SemanticSeo  

"Practical Semantics at scale"

How Google leverages Form Based Queries or Paramaterized Queries (A technology known a decade or so ago) and makes it now work at scale!! (Brilliantly well too I might add)" 
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