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Russell McAthy
Works at BlueGlass
Lives in London
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Russell McAthy

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Tip of the Week: Extend your measurement with +Google Drive
Posted by +Daniel Waisberg 

Sometimes we need tools to complement Google Analytics, either for data collection, analysis, visualization or reporting. And a great way to do it is to integrate Google Analytics with Google Drive using Google Apps Script. Below are a few Script tutorials that will help you do just that:

1. Automating reporting on Google Spreadsheets: goo.gl/jE4Va
2. Visualizing data on Google Fusion Tables: goo.gl/LOrOYg
3. Using Google Forms to measure offline interactions: goo.gl/xEefHW
4. Measuring email opens on Gmail: goo.gl/vu35e0

Happy analyzing!
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Russell McAthy

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Amazing!
 
Happy Star Wars Tuesday !

May the GIF be with YOU!

[Photo Gif Credit: youthewhoa via graphism]
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Russell McAthy

Measurecamp  - 
 
Hey Guys, I'll be speaking about Attribution. What type of models there are, how they work in the business environment with some examples.
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I look forward to this one too. 
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Influence of different sources, Basically the simple element behind a attribution model to calculate the true value of each channel.
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ATUC
www.atuc.co.uk

New Post: "Your social life sucks!"


You have an amazing website, your customers love your product and you’re looking to expand your customer base. You know your target audience and you think social is the way to go. You sign up to twitbook+ and create a business account. You start people following and liking your account as your product is awesome.

And then you go and ruin it all by spamming them with your offers and pricing!!

It’s very important when running your social campaign to understand what you want from it and even more what your customers want from you. They are the social aspect, you are media. You have a new product/offer advertise it… but do it in a social way – ask for comments, reviews. Your potential customers will use your feeds as a insight into the company – do they know their product?, do they know what their customer wants? This only makes up a small part of your social strategy…but its the most important part to the customer. Interaction between companies and the clients has never been easier.Use…dont misuse!

Use it
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How is your company dealing with the rise in Mobile - and what is your strategy to deal with it? ATUC discuss in 'I've got an app for that - I dont :(' http://atuc.co.uk/2011/06/28/ive-got-an-app-for-that-i-dont/
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Russell McAthy

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Would need to understand what you guys hold for each visit/user
 
Hi all, 

We have some dev time pencilled in to look at the Measurement Protocol in Universal and see what is possible from a call tracking perspective (e.g. transaction data).

The developers have completed a 'typical' integration option for Universal like we do for normal GA, but we want to offer more.

Obviously the protocol gives much more potential so I though the most qualified place to ask for any ideas / features / requests/ general feedback would be with you kind people :-)
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So so true!
 
Yes, you should worship at the alter of Mr. Tufte and do your very best, your damnedest hardest best, to create magnificent visualizations.
Reality is, day in and day out you have to use Excel. Good old, trusty, Excel. And while Gurus/Experts/Pontificators will cringe, Excel can work just fine for your day to day work.

In one simple animated gif, everything you need to know to awesomize your Excel charts. Learn. Make yours useful.

PS: If Google+ is acting werid, please see: http://goo.gl/8PbPv6 or click on the image below to see it in the full screen version.
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NEW BLOG POST - "Gamification - dont play with me"

www.atuc.co.uk
Analyse it - Test it - Use it - Convert it
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Gordon Gotham originally shared:
 
Major Google+ changes coming this week
- Ability to share Google Docs and Calendar with circles
- Lifting of the 5000 circle cap and the ability to overlap circles
- Easy private messaging option including to person who starts a thread
- Link to hide all comments again after you’ve clicked to show all
- Ability to modify circles a post is shared with after posting it
- Ability to share with all circles, but with an “except” option
- Reading sparks and +1 comments in the Android app
- Option of a circle that doesn’t show up in your stream
- Menu follows you down the stream as you scroll
- Revamp Google Reader to make sharing easier
- Sharing and refresh updates in the Android app
- Better integration of Google Chat with Google+
- Fix issues with instant upload for photos
- Addition of hash tags to aid searching
- Blocking working 100% of the time
- Google+ app for other platforms
- Easy way to merge circles
- File-sharing integration
- Nested comments
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Have him in circles
600 people
Amy Chen's profile photo
ERIK MOCCABEE's profile photo
Apostolos Grigoropoulos's profile photo
Only Saket's profile photo
Mark Wright's profile photo
Anu Radha's profile photo
Renaud Ducaf's profile photo
Jackson Avenoso's profile photo
Zbigniew Iwanczuk's profile photo
Work
Occupation
Director of Strategy
Employment
  • BlueGlass
    Director of Strategy, 2014 - present
  • Stream20
    Digital Marketing Consultant, 2012 - 2013
  • Fresh Egg
    Senior Account Strategist, 2011 - 2012
  • Holiday extras
    Senior Website and Trading Strategist, 2008 - 2011
  • Three Valleys Water
    Resource and Planning Analyst, 2003 - 2008
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
In a relationship
Other names
Rusty
Apps with Google+ Sign-in
Story
Introduction
Proven Strategic and analytical skills with the consistent ability to persuade, educate and communicate the brand across digital media. Experiance in SEO, PPC, CRO, UX and many other digital markerting techniques.

Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Previously
Brighton - Maldon, Essex - Folkestone, Kent
Links
Russell McAthy's +1's are the things they like, agree with, or want to recommend.
Adobe GroupPix
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GroupPix is the easy way for you and your friends to create a collaborative "party photos" album that you can all access and have fun with l

Any.do To-do List & Task List
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Millions use Any.do every day to remember all the tasks they want to-do and make sure they get them done. Key benefits: Seamless cloud sync,

BADLAND
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AWARD-WINNING ATMOSPHERIC ACTION ADVENTURE PLATFORMERMore than 7 MILLION players and counting!5/5 - AppSmile 4/4 - Slide to Play 5/5 - AppSp

Skype - free IM & video calls
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Say “hello” to friends and family with an instant message, voice or video call on Skype for free. Join the millions of people using Skype to

The Room
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Welcome to The Room, a physical puzzler, wrapped in a mystery game, inside a beautifully tactile 3D world.***************** Praise for The R

Excel for Marketers - Why do you hate Excel (#Measurefest 2013)
www.slideshare.net

A deck of actionable Excel tips and tricks for Marketers - Presented by Russell McAthy @therustybear at #measurefest in October 2013

Cloud Print
market.android.com

Download the latest release of the official Google Cloud Print app. With Cloud Print for Android you can:* Print from any compatible Android

Maps
market.android.com

Download the latest release of Google Maps, and never carry a paper map again. Download the latest release of Google Maps, and never carry a

GO SMS Pro - Apps on Android Market
market.android.com

GO SMS PRO brings you cool UI, fast and convenient SMS/MMS experience. GO SMS is the most popular messaging app; Very powerful, Cool, Funny,

Google+ - Apps on Android Market
market.android.com

Real-life sharing rethought for the web, wherever you are. Google+ for mobile makes sharing the right things with the right people a lot sim

Distilled
plus.google.com

Smarter Online Marketing. We're based in London, Seattle and New York.

Prezi - The Zooming Presentation Editor
prezi.com

Prezi is a cloud-based presentation software that opens up a new world between whiteboards and slides. The zoomable canvas makes it fun to e

DollarShaveClub.com - Our Blades Are F***ing Great
youtu.be

Dollar Shave Club couldn't be simpler. Select one of our great razors, pay one low monthly fee, and we send 'em right to your door. No more

Facebook for Android - Apps on Android Market
market.android.com

Share and stay connected with your friends with the Facebook for Android app. Facebook for Android helps you connect with your friends and s

Are you Naughty or are you Nice?
bit.ly

x. We're making a list, and we're checking it twice... Sign in with Twitter to find out whether you're on the good or bad side of Santa's li

£10 Hotel Offer on Theatre Breaks with Show and Stay | BOOK NOW
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£10 hotel offer. Choose from 18 top London shows and stay overnight for £10.

Airport Parking and Airport Hotels from HolidayExtras.com
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Pre book Airport Hotels and Airport Parking at Gatwick, Manchester, Heathrow and all major UK Airports. Hassle-free, huge savings from Holid

Re: Location & call Extensions on Mobiles - AdWords Community
www.en.adwords-community.com

Hi Stickleback,   Also, according to this support article .  If allowed by the user:   " However, on the mobile version of Google

The Short Cutts | Every Matt Cutts video summarised into an actual answer
www.theshortcutts.com

Get the actual answers to 100s of Matt Cutts Web Master videos: The Short Cutts

Great pasta and pizza made in a traditional pizza oven. Make sure you pre book as its busy. Service could be more attentive but atmosphere is good.
Public - a year ago
reviewed a year ago
3 reviews
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