Former United States Senator, businessman and lawyer, Rick Santorum was quoted as saying, “In the pursuit of bottom line profits in exchange for producing content, distributing that content and marketing that content to inappropriate audiences, that's a problem for me.” This statement is an excellent analysis of a successful online #ContentMarketingStrategy.
One could also compare it to the age-old philosophy, if a tree falls in the forest, and no one is there to hear it, does it still make a noise? If you put content out on the internet and no one is reading it, does it really matter?
So how can we create an effective content marketing strategy and get the enormous online audience to connect with our material? Here are some words of wisdom for creating, launching and succeeding with this endeavor:
Read it all here: http://www.digitalinformationworld.com/2015/04/developing-a-content-strategy.html
#infographic courtesy of: Demandmedia
#contentmarketing #contentmarketingtips #contentstrategy
I got an email today from an SEO who received a penalty on his site that he's fairly certain is the result of engaging in a PBN. Trouble is, when he asked the PBN owner to remove the links, there was an extortion request for a huge amount of money. Now he's worried that disavowing alone won't work, but can't afford to pay to have the links removed.
Granted, it's a bad idea to start a relationship with a private blog network in the first place, but the extortion tactic really pisses me off. I wish our industry didn't have this crap (and I also wish Google's penalization system didn't enable it).
My advice was to send a reconsideration request to Google alongside the disavow explaining what happened, admitting guilt, sharing details about the PBN, and hoping for clemency. What do y'all think?
- Western Governors UniversitySEO and Content Marketing Manager, 2015 - present
- ORI StrutsOnline Marketing Manager, 2002 - present
- Progrexion MarketingIntegrated Marketing Specialist, 2012 - 2015
- ClearlinkSEO Specialist, 2011 - 2012
- One On One MarketingTechnical SEO Specialst, 2010
Salt Lake City, Utah
Western Governors University
- Brigham Young University-IdahoCommunications/Business
- Georgia State University
Public Relations and SEO: Ten Quotes From The Experts
We collect quotes highlighting the new intersection of SEO and traditional public relations.
2015 Hailed as the Year of the Mid-Career WGU Washington Graduate
With nearly 1,700 bachelor’s and master’s degree students set to walk as part of our Class of 2015, WGU Washington is declaring 2015 the yea
There’s Never Been a Better Time To Earn a Nursing Degree
As Chief Nursing Officer of Western Governors University (WGU), I’m a natural advocate for a more highly educated nursing workforce in our n
The Crowdsourced Company Building Elon's Hyperloop Is Going Public | WIRED
The direct public offering is planned for the third quarter of 2015, and the $100 million will be put toward developing a usable prototype.
Financial literacy for homeschoolers | Penelope Trunk Education
My youngest son loves a good shopping trip. Clothes. That's his sweet spot. Shoes in a pinch. So when I'm at a loss as to how we will spend
More than Keywords: 7 Concepts of Advanced On-Page SEO
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages l
3 Things We Miss About Google Authorship & 3 Reasons to Use Google P...
What happened to Google Authorship and why should you use Google Plus? Great questions we answer here so you understand the top reasons to u
Getting Credit Where Credit Is Due -- Namely, To You!
Credit is a big deal. Being known as a financially responsible person is a key component to your ability to make purchases on credit and to
Credit Dispute Letter |Free Download | Lexington Law
Credit Dispute Letters, when well-written, may help to remove items from your credit report. Let Lexington Law help you improve your credit
$3 a Pop: How I Eliminated My Credit Card Debt through Article Writing &...
This post is from my friend, Josh. Years ago, when I first moved out of my parent’s place, I found myself in a tough predicament, where I wa
SEO Should Not Be Held To An ROI Target -- Here's Why
Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who