Former United States Senator, businessman and lawyer, Rick Santorum was quoted as saying, “In the pursuit of bottom line profits in exchange for producing content, distributing that content and marketing that content to inappropriate audiences, that's a problem for me.” This statement is an excellent analysis of a successful online #ContentMarketingStrategy.
One could also compare it to the age-old philosophy, if a tree falls in the forest, and no one is there to hear it, does it still make a noise? If you put content out on the internet and no one is reading it, does it really matter?
So how can we create an effective content marketing strategy and get the enormous online audience to connect with our material? Here are some words of wisdom for creating, launching and succeeding with this endeavor:
Read it all here: http://www.digitalinformationworld.com/2015/04/developing-a-content-strategy.html
#infographic courtesy of: Demandmedia
#contentmarketing #contentmarketingtips #contentstrategy
"Does the entire site experience need to be AMP or can the user navigate from the AMP pages without loosing the ranking preference of AMP?"
I wouldn't expect to see a ranking boost in standard SERPs, the benefit right now is the carousel.
If you have a number of questions on AMP then head over to Google's webmaster forum, there's now an AMP section to post in to which is monitored by Googlers and others familiar with AMP.
I got an email today from an SEO who received a penalty on his site that he's fairly certain is the result of engaging in a PBN. Trouble is, when he asked the PBN owner to remove the links, there was an extortion request for a huge amount of money. Now he's worried that disavowing alone won't work, but can't afford to pay to have the links removed.
Granted, it's a bad idea to start a relationship with a private blog network in the first place, but the extortion tactic really pisses me off. I wish our industry didn't have this crap (and I also wish Google's penalization system didn't enable it).
My advice was to send a reconsideration request to Google alongside the disavow explaining what happened, admitting guilt, sharing details about the PBN, and hoping for clemency. What do y'all think?
- Western Governors UniversitySEO and Content Marketing Manager, 2015 - present
- ORI StrutsOnline Marketing Manager, 2002 - present
- Progrexion MarketingIntegrated Marketing Specialist, 2012 - 2015
- ClearlinkSEO Specialist, 2011 - 2012
- One On One MarketingTechnical SEO Specialst, 2010
Salt Lake City, Utah
Western Governors University
- Brigham Young University-IdahoCommunications/Business
- Georgia State University
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