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Russell Jensen
Works at Western Governors University
Attended Brigham Young University-Idaho
Lives in Salt Lake City, Utah
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Russell Jensen

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I can hear myself saying these quotes.
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10 Easy Steps to Crafting a Successful Content Strategy

Former United States Senator, businessman and lawyer, Rick Santorum was quoted as saying, “In the pursuit of bottom line profits in exchange for producing content, distributing that content and marketing that content to inappropriate audiences, that's a problem for me.” This statement is an excellent analysis of a successful online #ContentMarketingStrategy.

One could also compare it to the age-old philosophy, if a tree falls in the forest, and no one is there to hear it, does it still make a noise? If you put content out on the internet and no one is reading it, does it really matter?

So how can we create an effective content marketing strategy and get the enormous online audience to connect with our material? Here are some words of wisdom for creating, launching and succeeding with this endeavor:

Read it all here: http://www.digitalinformationworld.com/2015/04/developing-a-content-strategy.html

#infographic  courtesy of: Demandmedia

#contentmarketing   #contentmarketingtips   #contentstrategy  
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Will Google implement infinite scrolling in search results? +John Mueller I was scrolling through articles on LinkedIn's Pulse and found myself scrolling through 50 or so articles because of their infinite scroll feature. Why not do this with Google's search results? There is a lot of information burried in deep pages and it would make sense to me as a searcher not to have to click on the "2" "3" ""4" and so on, in the pagination list. Any thoughts on this?

#searchengine   #googlesearchresults  
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I think we've run a few experiments like that over the years. These things are never completely out of the question, I imagine we'll test variations over the years, but we need to make sure they're fast enough and that users are able to interact with them appropriately. 
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Private Blog Network Extortion

I got an email today from an SEO who received a penalty on his site that he's fairly certain is the result of engaging in a PBN. Trouble is, when he asked the PBN owner to remove the links, there was an extortion request for a huge amount of money. Now he's worried that disavowing alone won't work, but can't afford to pay to have the links removed.

Granted, it's a bad idea to start a relationship with a private blog network in the first place, but the extortion tactic really pisses me off. I wish our industry didn't have this crap (and I also wish Google's penalization system didn't enable it).

My advice was to send a reconsideration request to Google alongside the disavow explaining what happened, admitting guilt, sharing details about the PBN, and hoping for clemency. What do y'all think?
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Full search query data coming to the Google Webmaster Tools API in the upcoming quarter says Google's +John Mueller 
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How to influence people in the workplace: "It’s fine if Tom from IT is on board but if Tom’s manager isn’t, how he spends his time isn’t going to change and you likely aren’t going to get what you need done."

Great read!
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How do I become a part of this Hyperloop!?
The direct public offering is planned for the third quarter of 2015, and the $100 million will be put toward developing a usable prototype.
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Does anyone have experience doing a successful local marketing campaign with a mid-sized business, like Lexington Law? And have you found a way to compete in search results on a local level in Google, Yahoo and Bing? #localmarketing   #localmarketingstrategy    #localseo  
Local marketing seems to be catching on more and more. Search engine results are, seemingly, favoring brick and mortar locations more and more as opposed to national listings. And according to a study by Balihoo: http://www.slideshare.net/Balihoo/2015-balihoo-microstudy-infographic 66% of ...
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Google Trends has been updated! YouTube insights seem promising and the broken down categories may have some potential.
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Bing needs to focus on improving their product instead of putting time and energy into making it "look" good. Changing your home page image will do nothing for your market share.
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Have him in circles
1,275 people
Carly Walker's profile photo
Jimmy Hall's profile photo
Kevin Laugharn's profile photo
Aleksandar Ilic's profile photo
Paul Brown's profile photo
Steve Sasman's profile photo
Adi S's profile photo
Oren Shafir's profile photo
David Sneen's profile photo
Work
Occupation
SEO and Content Marketing Manager
Employment
  • Western Governors University
    SEO and Content Marketing Manager, 2015 - present
  • ORI Struts
    Online Marketing Manager, 2002 - present
  • Progrexion Marketing
    Integrated Marketing Specialist, 2012 - 2015
  • Clearlink
    SEO Specialist, 2011 - 2012
  • One On One Marketing
    Technical SEO Specialst, 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Salt Lake City, Utah
Previously
Sharpsburg - Rexburg - Provo - Los Angeles
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Salt Lake City, Utah
Work
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Western Governors University
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Tagline
SEO and Content Marketing Manager at Western Governors University
Education
  • Brigham Young University-Idaho
    Communications/Business
  • Georgia State University
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Russell Jensen's +1's are the things they like, agree with, or want to recommend.
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