Holiday shopping is on the horizon and people will be hunting for the best deals. Last year, nearly half of holiday shoppers said they did the majority of their shopping on or before Cyber Monday, making November a critical time for advertisers to reach your audience.
To help ease shopping-induced holidaze, we’re testing a new ad format that conveniently delivers the latest brand offers and updates straight to consumers’ phones via text messages. People can click to subscribe to a Google service that tailors promotional messages to products they’re interested in. After subscribing, their phone numbers will remain private and they have the option to opt out of receiving messages at any time.
Let’s say, for example, that a consumer searches for “black friday deals” and subscribes from the ad below. They can now receive text messages from Google on their mobile device showcasing relevant offers from a variety of retailers. Consumers can choose from a variety of product categories including computers, phones and gaming consoles.
To give this a try, just text “JOIN” to one of the following phone numbers to check out cool holiday deals when they start to post later this month:
For Black Friday - 847-904-0608
For Cyber Monday - 847-906-8958
For Holiday deals - 847-904-0596
The Google Analytics API now supports batched requests, so you can combine multiple API calls into a single HTTP request. Each HTTP connection that your API client makes results in a certain amount of overhead, batching API requests will reduce this overhead.
We’ve also added special batching support in the Management API for User Permissions. This lets you make a single call that performs multiple modifications to multiple users' permissions within the same Analytics account. Batching User Permissions requests can give you up to 30 times more writes per day, significantly improving your performance and reducing quota usage.
See the detailed description and an example of the batching syntax: https://goo.gl/7jkxFZ
And the specific information for User Permissions batching: https://goo.gl/dpK56z
/by #analytics #adwords
Many advertisers send GA goals or E-commerce transactions to AdWords as conversions. Historically, there could be a maximum delay of 48 hours before these conversions appeared in AdWords. Over the next few weeks, we’re reducing this maximum delay to just 9 hours.
Seeing fresher conversion data in AdWords should help advertisers optimize more effectively.
Note that we also automatically convert your currency for use in AdWords, if needed. So if you measure the revenue from your transactions in euros in GA, but you use dollars in your AdWords account, we’ll automatically convert the revenue to dollars.
To learn more, check out the Analytics Help Center.
- http://www.cybernetikz.comWeb development and Inbound Marketing, presentCo-owner
At CyberNetikz, i am supported by our vision and mission of representing innovative web development thoughts and online marketing efficiency. This is evident in every task that we undertake. Our strength lies in our superior and in-depth knowledge of web development technologies, eCommerce, search engine optimization & social media marketing.
Specialties: Magento Ecommerce, WordPress, Drupal, PHP and MySQL, Online Marketing.
- http://www.aust.edu/Computer Science