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RSO Consulting
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RSO Consulting is a full service, data-driven online advertising and marketing firm.
RSO Consulting is a full service, data-driven online advertising and marketing firm.

309 followers
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Seven months ago, we wrote about Google’s mobile-first index and what it meant for online search. Now that we’re possibly just a few months from “go time,” we want to discuss how this impacts businesses with desktop and mobile websites.
You don’t have a mobile website? Keep reading, please.
#onlinemarketing #onlinestrategy #Google #SEO #mobile #mobilefirst

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Last week, when I read that Facebook is testing the removal of publishers’ posts from the main feed (although not yet in the U.S.), I’ll admit my heart sank a little. I’m thinking, of course, of the brands we’ve been helping to improve their social profiles and boost SEO via social content.

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Last week, when I read that Facebook is testing the removal of publishers’ posts from the main feed (although not yet in the U.S.), I’ll admit my heart sank a little. I’m thinking, of course, of the brands we’ve been helping to improve their social profiles and boost SEO via social content.
#Facebook #socialmedia #strategy #organic #promoted #brands

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Conversions are the crowning achievement for many pay-per-click ad campaigns. Whether it’s getting someone to sign up for a newsletter or download a whitepaper, conversions can confirm if we’re rocking our campaigns – or not.
#AdWords #PPC #onlinemarketing #onliestrategy #SEM

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Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in.
#AdWords #Bing #engagement #Facebook #Mobile #PPC

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Domain Authority is basically the overall authoritative strength of an entire web domain. Based on various types of data (that we’ll never truly know), your domain is assigned a score between 1 and 100. The higher your domain score, the more authoritative it is, and the greater the overall visibility and rankings it has in search engines.
#domainauthority #web #onlinemarketing #onlinestrategy #visibility #SEO

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You’ve optimized your website with the best keywords and content, and now you need to direct traffic to all those pages and increase your rankings in search engines.
#content #strategy #keyword #analysis #onlinemarketing #onlinestrategy #website #traffic #SEO

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You’ve optimized your website with the best keywords and content, and now you need to direct traffic to all those pages and increase your rankings in search engines.
#content #strategy #keyword #analysis #onlinemarketing #onlinestrategy #website #traffic #SEO

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You’ve heard about ‘em, you’ve seen ‘em, and you’ve likely visited your share of ‘em. They’re called FAQ pages, and there are some big, no-brainer reasons to consider one for your own website. Let’s discuss.
#FAQ #website #SEO #onlinemarketing #onlinestrategy
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