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Roy Graff
Works at ChinaContact
Attended SOAS, University of London
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Roy Graff

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China – the Future of Travel will give you the understanding and insights you need in order to operate successfully in this challenging, complicated but potentially hugely profitable marketplace. You will learn who is travelling abroad from China, what are the best ways of reaching them, how the travel industry is organised in China and how best to show your hospitality to Chinese visitors abroad. This 2015 edition contains many interviews and ca...
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Roy Graff

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(Why am I publishing a new book about the Chinese outbound tourism 'miracle')Change comes fast and furious in all things ChinaMy very first encounter with China was in 1992 while backpacking in South East Asia. The first stop on that trip was Taiwan. I remember standing on a pedestrian bridge linking the rail station over a busy road and thinking to myself “My God, so many people!!!” Mainland China was even more of a shock. While I saw Chinese tr...
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Roy Graff

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Event description. The China-Ready Certification Programme. The first of its kind delivered in the UK. The modular training programme from the China Edge Academy provides luxury brands with the knowledge and tools to Plan, Engage and Deliver tailored services to the global Chinese consumer.
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Event description. Chinese tourists are arriving in Europe in record numbers. This year, their numbers are passing 100 million outbound trips and the market is more segmented than ever before. It is now more important than ever to focus on brand reputation and targeted marketing.
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Roy Graff

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(Why am I publishing a new book about the Chinese outbound tourism 'miracle')Change comes fast and furious in all things ChinaMy very first encounter with China was in 1992 while backpacking in South East Asia. The first stop on that trip was Taiwan. I remember standing on a pedestrian bridge linking the rail station over a busy road and thinking to myself “My God, so many people!!!” Mainland China was even more of a shock. While I saw Chinese tr...
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Roy Graff

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Roy Graff

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Event description. Engage with Chinese Luxury Consumers at ILTM 2015. Image1. Held at the historical Shanghai Exhibition Centre, the International Luxury Travel Market (ILTM) Asia remains China's most valuable trade show for the high-end and luxury travel market. From 1st to 4th June 2015, ...
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Roy Graff

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The Bund Classic is China's premier classic motor show, taking place in Shanghai October 17-19. China Edge is pleased to partner with China Rendezvous to offer sponsorship packages at Bund Classic to British companies. Visitors to the show include the most wealthy in China: ...
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Have him in circles
329 people
Theodore Koumelis's profile photo
Natalie Robertson's profile photo
Disney Movies's profile photo
Gijsbert Heikamp's profile photo
Christopher Millward's profile photo
Sage Brennan's profile photo
Buagr Trohfe's profile photo
Ari Oliveira's profile photo
Miguel De Vinchi's profile photo
Education
  • SOAS, University of London
    Chinese, 1994 - 1998
Contact Information
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Phone
+442081239528
Email
Work
Occupation
Consultant and Business Developer for Hospitality, Tourism, Retail and Sustainability in China/Asia
Skills
Public speaking, training, strategic consulting, marketing, public relations, business development, analysis
Employment
  • ChinaContact
    Managing Director, 2005 - present
    ChinaContact was effectively the first boutique consultancy offering expert China advice and market entry services exclusively for the tourism and hospitality sectors. Since 2005, we are guiding destinations, luxury travel, retail and e-commerce clients from strategic planning through to business growth in Greater China and the wider Asia region. http://chinacontact.org * Working with small, medium and large corporate clients and public bodies in luxury retail, travel and hospitality sectors to develop China and Asia market entry strategies. * Train and educate on Chinese/Asian culture and etiquette and implement marketing, sales and distribution within Asia. * Managing complex projects in travel technology development, e-commerce and internet marketing focusing on China and Asia as well as other emerging markets (Russia, Eastern Europe, Latin America).
  • Gullivers Travel Associates
    Various Roles, 1996 - 2005
    1996-1999 Far East Department Operations 2000-2002 Independent Travel Division Business Development Manager 2002-2003 Independent Travel Division China Area Manager 2003-2004 Greater China and South East Asia Director of E-Commerce 2004-2005 OctopusTravel.com China Country Manager
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Male
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Networking