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Ross Vernon Bowler
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Selling Secrets
Derek Winthrop telephoned Daniel Soames in his Chambers and said briefly, “I have a rather delicate matter I would like to discuss with you, with a view to briefing you in it. Are you available for me to come and see you about it today? In fact I would pref...
Derek Winthrop telephoned Daniel Soames in his Chambers and said briefly, “I have a rather delicate matter I would like to discuss with you, with a view to briefing you in it. Are you available for me to come and see you abou...
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Tip 28/50: Start Building Your Author Rank
If you own a blog or a website, or contribute to one you should learn what the term "author rank" means and how you can use it to your advantage.

To quote my colleague +Paul Goldston: "If Google is able to identify and verify reputable authors in certain fields, they will then be able to weed out spammers and only serve up legitimate, relevant content by content creators that have proven themselves to be influential and relevant in their industry vertical or niche topic area." 

It is in Google's interest to serve up the most credible and useful search results highest for a given query but as there are billions of web pages they can only sort these algorithmically. For years marketers have been trying to "crack the code" that would elevate them to the top rankings and it turns out, this constantly-evolving code has been reasonably easy to crack as it has largely involved signals from unverifiable sources. Until now.

One of the suspected drivers of Google+ has been to understand the people behind the content of the web. If you know how credible the author is and their level of expertise you have a fairly good idea of how useful the content they produce on a given subject is going to be and rank it accordingly. This is their Author Rank.

So while there is no official word or research on the positive impact of author rank on search engine rankings many of us believe (I say 'us' because I fully believe this) that this will have an impact in the future.

This is a VERY brief overview in the interest of not boring people. If you'd like to learn more, check out this awesome article by +Mike Arnesen for the +Moz Blog (http://bit.ly/Lgj3D6).

SO WHAT NOW?
If you have a blog or website that relies on traffic from Google it would be a wise move to establish your reputation and credibility for your given niche by adding Google+ to your marketing mix (if you haven't already given it's awesome features!).

In his article, Mike cites the following as likely indicators of credibility to Google. If you are keen to take advantage of author rank influence on your site's rankings, consider building these on Google+:

► The average number of +1s and shares on on-topic G+ posts
► The number of relevant Google+ circles you are in.
► Reciprocal connections to other relevant high Author Rank authors.
► The number and authority of sites an author’s content has been published to (tracked with Authorship tags - more on this in the next tip).
► The engagement level of an author’s native Google+ content (i.e., posts to Google+).
► The level of on-site engagement for an author’s content around the web
► YouTube subscribers and/or engagement on authored videos (Google+ comments are now integrated with YouTube)

I appreciate this is a lot to take it and may not even be relevant to some of you but it certainly is an important part of what Google is striving for. If you have any questions on this topic, please feel free to ask them in the comments and I will do my best to answer them (or invite some more qualified friends to do so!)

---------------------------------

► If you want to expand on this with an additional point or idea, please comment below so others can learn from your awesomeness!

► Additionally, if you want to contribute tip I haven't yet covered in this series, please feel free to ping me and I will credit you if I use it!

#googleplus50 #googleplustips #googleplustip #authorrank  
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Ping  @celinaroth04 I saw this picture and thought of you
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#RadioBB Favoured Nations #NP Mick Talbot & Steve White ♫
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#RadioBB Brand New Toy #NP Paul Weller 
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Paul Weller - Brand New Toy
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50 Google+ Tips by +Rick Eliason 
1. Create A Killer Hovercard: goo.gl/ifDhJW
2. Sharing to Circles vs. Publicly: goo.gl/1qr0YO
3. Google+ Communities: goo.gl/NC21Ly
4. Share Your G+ Posts on Other SM : goo.gl/QeefiD
5. Report Issues With G+ or Suggest Ideas: goo.gl/FywX2c
6. Create A "Save For Later" Circle: goo.gl/PmBRWf
7. Add A Large Image To Your Post: goo.gl/lVr3yj
8. The Various G+ Keyboard Shortcuts : goo.gl/7BaxMs
9. Share Someone Else's G+ Post : goo.gl/DYJo3U
10. Create A Mini Blog on G+: goo.gl/zEVIOM
11. Host A Google+ Hangout: goo.gl/2P0n0Q
12. Leave A Wake of Value-Add In Your Path: goo.gl/lpCzaD
13. Take Control Of Your G+ Notifications: goo.gl/WHU0p3
14. SEO Your Google+ Posts: goo.gl/oYb6J1

15. How To Find Things On G+: goo.gl/rY18uQ
16. Formatting For Beautiful, Engaging Posts: goo.gl/mnfP5d
17. How To Disable Comments & Shares: goo.gl/Bkc6Mp
18. Attract More Comments With Gifs & Image Posts: goo.gl/VGcNhl
19. Start A Conversation With Someone : goo.gl/VXOVmy
20. Create An Event Using G+: goo.gl/IUFmlP
21. Enable Automatic Hash-tagging: goo.gl/MuoV9h
22. Don’t Give Up At The First Hurdle: goo.gl/2zdPQ8
23. The Benefits of Link Shorteners: goo.gl/pwfGXo

24. Understanding Ripples & Using Them To Your Advantage: goo.gl/Z47kxp

25. What Not To Do On G+ (Part 1): goo.gl/IdP51J

26. Edit Posts - Did You Know You Could Do That?: goo.gl/aFsKU9

27. Choose The Best Link Thumbnail For Your Post: goo.gl/wXTSh4

28. Start Building Your Author Rank: goo.gl/4427P3

29. Link G+ To Your Content With Authorship Tags: goo.gl/Rn4GGJ

30. Curate & Streamline Circles for Awesome News Streams: goo.gl/e8lNhh

31. Use Eye-Grabbing Headlines: goo.gl/p45IPK

32. Use Google Drive With Google+: goo.gl/zpwHHC

33. Track Circle Shares With CircleCount: goo.gl/TXfe2j

34. Be Awesome With AutoAwesome: goo.gl/Inq2bX

35. Build Your Following By Watching Hangouts: goo.gl/Rjgrhi

36. Overcome Difficulties With Plus-Mentioning People: goo.gl/nQsT9T

37. Write Posts That People Are Actually Looking For: goo.gl/D8NwGh

38. Use ‘The Google+ Effect’ To Improve Your Twitter Experience: goo.gl/hLE1Ia

39. Learn How To Use Images Appropriately & Legally: goo.gl/D3dzCc

40. Learn To Schedule Posts With +Do Share:  goo.gl/1BUcrN

41. Build A Community Around Your Passion: goo.gl/IsFrHg

42. Optimise Your Profile/Page/Community For Search: goo.gl/YMblJF

43. Share Beyond Your Circles & GPlussers: goo.gl/ryHWHQ

44. Blocking & Muting People - As Simple As It Sounds?: goo.gl/wqsXnN

45. Extend The Life Of Your Best Posts: goo.gl/tGw9g7

46. Merge Multiple Google+ Profiles Together: goo.gl/sRKzp8

47. Using Your About Tab More Effectively: goo.gl/sNqUDQ

48. Posting Multiple Photos Per Post: goo.gl/sM32aP

49. Use Google+ ...Every Day: goo.gl/fS0tIq

50. What Not To Do On Google+ (Part 2): goo.gl/3ahoO4
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#RadioBB Hideaway #NP Kiesza ♫
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#RadioBB Brand New Toy #NP Paul Weller 
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Ticket To Ride
This is another short story. Ticket To Ride Thursday was an uneventful day when it started and as with every day, the question can be asked as to whether it would remain that way. Happily married to a marketing industry employed wife, Mr Ashley Protherow li...
This is another short story. Ticket To Ride Thursday was an uneventful day when it started and as with every day, the question can be asked as to whether it would remain that way. Happily married to a marketing industry empl...
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Barrister-at-Law
Introduction
My practice covers Criminal Law, Family Law and Litigation. The law poses problems. I help provide solutions. The answer starts with the asking.

I also write short stories and blog at my web site blogLeading a Horse To Water and the Private Law Tutor Blog, in addition to curating two on-line newspapers Bowler Barrister: Criminal & Family and Personal Property Securities and some Flipboard Magazines

I was a solicitor advocate with the Public Defender's Office and then the Legal Aid Office until October 1997.  For the succeeding four (4) years I practised as a solicitor in private practice, concentrating on Family Law and litigation. I then spent about nine (9) months as a Legal Officer in the Office of the Director of Public Prosecutions (Queensland).

In September 2002 I was admitted to practice as a Barrister.

Whilst at the Bar I have appeared, inter alia, in the Supreme Court, District Court, Family Court, Federal Magistrates Court, Court of Appeal and in the High Court of Australia.
Bragging rights
I have argued a matter in the High Court of Australia and am a published legal author
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