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Ross Sheingold
Works at Laundry Service
Attended Pennsylvania State University
Lives in Los Angeles, CA
356 followers|128,165 views
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Ross Sheingold

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Excellent news for +Laundry Service: we were named one of the "media companies of tomorrow" and +Jason Stein was named to their "30 under 30" list. Not a bad way to start out 2014, huh? Gonna be an awesome year!  → http://www.forbes.com/sites/jeffbercovici/2014/01/06/30-under-30-these-people-are-building-the-media-companies-of-tomorrow/#! 
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Ross Sheingold

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Might be awkward to post this here but.... Facebook's auto-play video in mobile newsfeed - my take on the magical UX & implementation → http://bit.ly/Idgv6B
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I'm eagerly anticipating their release to advertisers. Want to jump on it to capitalize on the newness so people take notice.
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Ross Sheingold

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TONS OF TIME on his hands....
 
100% pure WIN!  This guy did a shot-for-shot recreation of the entire Toy Story movie with real toys:

Live Action Toy Story

It's adorable and surprisingly watchable.
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Ross Sheingold

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Free opening day tickets? I'm in!
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Ross Sheingold

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Google+ power users: is there a way to make it so the "hot" posts don't show up in my stream? I just to see updates from people I've "circled."
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Try the "Google+ Discuss" Community. 
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Ross Sheingold

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I just saw that really emotional Chrome commercial and it made me nostalgic about the times when Google+ was a place I went to engage in lively conversation and connect with a community of like-minded individuals. Oh, Google+ never was that place? Move along, nothing to see here!
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Ross Sheingold

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Does anyone know if TSA pre-check administered through GOES expires in 5 years? Government website support is woefully awful.
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Ross Sheingold

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#ProTip for owners of #Pets: buy a "Shark Navigator Lift-Away" w/ premium pet hair cleaning tools. Most amazing vacuum I have ever owned! 
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Ross Sheingold

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Great piece by +Jason Stein on CNBC.com!
 
Check out my new +CNBC article about #Apple 's future and what the #TV  means to its ecosystem.  
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Ross Sheingold

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If you're of the NFL, this is a must read.
 
Absolutely gripping story on #NFL  injuries by my fave sportswriter, Dan Le Batard.
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Ross Sheingold

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Ugh. All of the random spammy people who "circle" me here on G+ are starting to get annoying. Might be time to shut this down...
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Chris T
 
Do like I do and block them. 
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Ross Sheingold

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From a couple of weeks back... +Bobby Calise finally turned our long-standing debate/conversation about using social media on vacation into a blog post. Check it out for my detailed thoughts on the subject! 
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People
Have him in circles
356 people
Denise Railey's profile photo
Destiny Cullen's profile photo
Savrina Khan's profile photo
Peter Kleckowski's profile photo
Desmond Smith's profile photo
Kristen Marzonie's profile photo
nikki donovan's profile photo
hezi hershkovitz's profile photo
Rebecca Libby's profile photo
Work
Occupation
Chief Strategy Officer, Laundry Service
Employment
  • Laundry Service
    Chief Strategy Officer, 2013 - present
  • Laundry Service
    Director of Strategy, 2012 - 2013
  • Big Fuel Communications
    Channel Manager, 2011 - 2012
  • Clinique
    Production Coordinator, Global Communications, 2007 - 2011
  • CBS Sports
    Researcher, 2006 - 2007
  • Petry Media Corporation
    Research Analyst, 2004 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Los Angeles, CA
Previously
New York City
Story
Tagline
21st Century Digital Boy
Introduction
Aside from the four years I spent at Penn State University, I was a New Yorker living in Manhattan for my whole life. That all changed in July 2013, when I moved to Los Angeles (Marina Del Rey to be exact). It was a lifelong dream to experience life on the other coast, so here I am!

I'm married to my beautiful and super-smart wife Heather Crawshaw, who is a Global Mobility ninja (I made up that title - sounds cooler than "Manager, Global Mobility), working for the Estee Lauder Companies. If you don't know what Global Mobility is now, you'll know soon enough. In our Global economy, it is becoming more and more important for corporations to have a fully-baked policy for moving expatriates around the world. Heather is at the forefront of that.  

Although I never expected it to happen, I'm a fully converted "cat guy," evidenced by the steady stream of photos of my cat Max that you'll find shared via various photo streams. 

As of June, 2013, I'm the Chief Strategy officer at Laundry Service. I spend my days helping top brands navigate the marketing complexities brought on by this social consumer revolution. I oversee development and implementation of integrated strategies across owned media channels, paying close attention to the important relationship between paid, owned and earned (converged) media. 

Previously, I was Channel Manager at Big Fuel (the original "pure play" social media agency), trying to keep the social in social media by creating lifestyle content that consumers actually care about. Here's the story of what led me to that job, and changed the course of my career forever. 

I consider myself a "digital native," although I'm not technically within the generation of humans dubbed "millennials" that often carry the title. Sometimes I get up on My Digital Soapbox and share thought pieces on current digital and social media trends. 

For a while there, I was spending a lot of time on my fan advocacy cause as the creator and editor of NYY Stadium Insider. You can explore the fruits of my labor at the press page of my now semi-defunct weblog and you can follow my steady stream of in-game Yankee tweets @StadiumInsider. I'm a huge Yankees fan. 

Finally, I'm an original and hardcore Eve 6'er, proudly keeping the Eve 6 fan community engaged and up to date with one of the few (or possibly only) active Eve 6 fansites - Eve 6 Media HQ.  

It seems obligatory to mention that the views expressed here are my own (although I'm well aware of the recent digital privacy paradigm shift that requires us all to "think before we post" and represent ourselves in social media the same way we would when meeting someone in real life).  
Education
  • Pennsylvania State University
    Journalism, 2000 - 2004
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married