The web was built on words. And words, of course, are available to anyone who can type. They're cheap, easy to edit and incredibly powerful when used well. Today's internet, though, is built on video. Much more difficult to create...
Sooner or later, important action taken comes down to this. Fear: Of being ashamed, feeling stupid, being rejected, being left out, getting hurt, being embarrassed, left alone, dying. Dreams: Of being seen, being needed, becoming independent, relieving anxiety, becoming powerful,...
I worked for Safeguard from 1988 - 2003, 1st 8 in sales & marketing, 2nd 7 as CIO...gained experience supporting distributors helping nearly 1 million mainstream business customers adopting new products & services to run their business.
Since 2003, Ross R. Mason has encouraged business engaging online video through Motion Media Solutions, the online video production company founded when he recognized how important online video would become for every business to present yourself.
July, 12% watched online video (w/in prior mo.)
21% households had broadband
DVDs hit mainstream faster than any other new technology
Video ads accounted for 27.9 percent of all videos viewed (May - comscore)
182 million Americans viewed nearly 41 billion online content videos in May
Online video ad views reaches 15.8 billion
Google moves YouTube to HTML5 video
Video viewing gets BIGGER on SMALL screens
Total digital VIDEO reach extends beyond desktop computers
87% of ENTIRE U.S. Internet population watches Online VIDEO
74% of all internet traffic in 2017 predicted to be VIDEO
Web pages w/ VIDEO 53x more likely to rank on 1st page of Google
65% of video viewers watch more than 3/4 of a video
VIDEO in EMAIL boosts open rates by 20% & increase click-through rates 2-3X
Using "video" in email subject lines boosts open rates 19%
Using "video" in email subject lines boosts click-through 65%
Using "video" in email subject lines reduces unsubscribes by 26%
33% of tablet owners watch one hour of video per day on their device
Ross R. Mason has been playing drums since the age of 7, reunites annually with his band AIKO, formed in 1984 at Vanderbilt University. He also sits in occasionally at Munger Place Methodist Church in East Dallas.
Southern Methodist University
Cox School of Business EMBA, 2002 - 2004
History, Psychology, 1981 - 1985
St. Mark's School of Texas
1974 - 1981
Motion Media, Ross Mason, Video proFile, Chief Uploader, Smart Video Guru