How Copyblogger Increased Their Google Plus Growth Rate by 157%
I noticed +Copyblogger
's Google Plus growth rate took off after they removed blog comments on March 24th.
They went from an average of 15.72 new followers per day
to 40.42 new followers per day
based on data from +CircleCount
. They did this by including some subtle CTAs in the copy to "join the discussion on Google Plus" after removing comments, and also including a bigger blue CTA at the very end of the page.
At first I was totally blown away by this. Google Plus has comment pages well optimized to get you to follow accounts (check out this link: https://plus.google.com/+Copyblogger/posts/BCvT5fas25R
), and it seems like Copyblogger will see some great growth with this strategy over time.
I actually drafted up a blog post entirely on the subject, then started to feel weird about removing comments even still. It doesn't feel on-brand for us and despite its potential as a growth engine for Google Plus accounts, it might still not make sense for people in the tech space based on what it does to community and also, what it might say about the brand overall.
For that reason, I won't be hitting publish, but I still wanted to share our findings, as this might still make sense for your brand, and Copyblogger's new growth on the channel is still impressive.
You can see the data here if you login to CircleCount: http://www.circlecount.com/p/+Copyblogger?period=6m&type=followers
, which is also pictured below. As you can see on March 24th, the day they removed comments, their growth trajectory saw a substantial uptick.
Based on the popularity of this data/thread I decided to post the expanded version I originally drafted but at first decided not to publish. It can be found here: http://www.siegemedia.com/copyblogger-google-plus-growth