Called "one of the
country's leading experts on law firm marketing" by Lawyers Weekly USA, Ross is known as one of the legal profession's
most innovative marketers and strategists.
As CEO of Fishman Marketing, Inc., he helps law and
professional-services firms in strategic marketing planning; branding,
differentiation and positioning; practice-group marketing; and the development
of cutting-edge websites and collateral materials.
Known for his "educational and
entertaining" presentation style, he has conducted more than 250 firm
retreats and training programs on five continents, from Tobago to Thailand --
including once presenting on three continents within 24 hours.
was a commercial litigator from 1985-90 before moving to 700-attorney Winston
& Strawn to practice marketing full-time.
He later became Marketing Partner of Ungaretti & Harris where they
launched the profession's first Written Service Guarantee, which received one of Inc. magazine's ten Marketing Masters awards for "brilliant and successful" marketing campaigns.
"the creative mind behind a host of law firm
campaigns that have redefined the field" (San Jose Business Journal), Fishman Marketing has launched
effective campaigns for over 75 firms from Indiana
to Istanbul and
has worked with many of the nation's largest firms and global networks.
FM campaigns have received the 3,500-member
LMA's grand prize, the optional Best of Show award five of the nine times ever presented.
Recipient of a peer-selected LMA 1998
Lifetime Achievement Award, Ross was one of four legal marketers selected for
induction into the LMA's inaugural Hall of Fame. In 2007, a grateful client had the Governor
commission Ross as a Kentucky Colonel.
Fellow of the College
of Law Practice Management,
"Col. Fishman" has written nearly 250 bylined articles,
including five monthly columns, and has sat on the editorial board of five
1986 member of the federal Trial Bar (N.D. Ill), he received a B.A. in Speech
Communications, cum laude, from the University of Illinois,
and his J.D. from Emory