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Ross Fishman
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409 followers
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"Ross tells it like it is. You immediately find yourself commenting out loud in agreement. His examples are real life, which both attorneys and marketers can relate to. THIS IS A MUST-READ BOOK.
" -Marcie Johnson, former LMA president and Chapman & Cutler Marketing Director. https://goo.gl/Vwf8Wn
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One of our favorite legal news sources, AboveTheLaw.com, featured Fishman Marketing's 20th anniversary video today, regarding law firm marketing, branding, and WordPress websites. https://goo.gl/vbw3hA. See:
"There Are A Whole Lot Of Terrible Law Firm Websites
Some of the worst (and best) law firm websites."
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A decision in a law firm tag line trademark case! We just received a favorable decision from the USPTO in a unique TM case involving the tag lines of two top Philly PI law firms. The Applicant Lundy Law sought to protect its use of "Remember This Name," and prevent the Opposer, Larry Pitt from using "Remember This Number." I was the legal marketing expert witness for Opposer Pitt. Beautifully litigated by Baker Hostetler's Jackie Lesser, the USPTO's Trademark Trial and Appeal Board sustained Pitt's opposition, i.e. Lundy was refused registration of "Remember This Name." It was a fascinating case.
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Want your firm’s logo on an Olympic athlete?
Or perhaps you’d want some Summer Olympic or Paralympic athletes attending your firm’s client party, and chatting up your impressed clients. You can make that happen — while also doing good for your country and its dedicated, hard-working athletes. http://www.fishmanmarketing.com/want-your-firms-logo-on-an-olympic-athlete-heres-how/
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Why taking photos at conferences is smart content marketing. Nearly every company, firm, and association wants to increase their search rankings, battling to push their pages onto the first page of Google search results.

One powerful tool is Content Marketing, i.e. adding more valuable articles, blog posts, photos, videos, and other information online that Google will find of sufficient value to prioritize it over other competitors’ efforts. http://www.lawfirmspeakers.com/taking-photos-conferences-smart-content-marketing/
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The Surprising Benefits of Photo Business Cards at Conference.

I never liked lawyers having their photos on their business cards; I always felt that it made them look like Prudential realtors.  But last week in Panama at the ASIPI conference for Latin IP lawyers, I think I changed my mind. 

At the conference, my friend, Uruguayan lawyer Martin Pittaluga, mentioned that he has two entirely different business cards, (1) a traditional card for day-to-day use, and (2) a second set of photo cards he uses exclusively for out-of-town conferences.  I learned at the ASIPI conference what a powerful tool that can be.

I presented a couple marketing sessions at the conference, whose 600 attendees were Spanish-speaking IP lawyers from Central and South America and beyond.

I met dozens of fascinating and charming Latin lawyers, some of whom attend 10-20 conferences per year, all over the world. [READ MORE at https://goo.gl/p9bcqH].
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I'm looking forward to speaking to the ASIPI Latin American IP conference in Panama this week! My presentations include (1) Social Media Marketing, and (2) Branding a Law Firm.

600 Intellectual Property lawyers from dozens of North, Central, and South America and Spanish-language countries all together for an intensive three-day program.  It's sure to be a terrific conference. https://goo.gl/HQVNtR
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THIS is the Single Biggest Mistake Law Firm Marketers Make. (Video Part 1) I know, that’s a pretty bold statement. But I’ve worked closely with hundreds of legal marketers and administrators, and I have seen many of them repeatedly making the same mistake, drastically decreasing their effectiveness and career satisfaction. It’s the exact same mistake that I made earlier in my legal marketing career. Only through experience and happenstance did I eventually identify the problem and the solution.

We often hear in-house legal professionals making the same basic complaints:

“My lawyers:
- “Are very conservative. They never take any risk!
- “Water down all my good ideas!
- “Say ‘No’ to everything!
- “Just don’t get it!
- “Don’t respect me!”

I feel their pain. When I got started in legal marketing (25+ years ago), most of my good ideas were soundly rejected. After thoroughly analyzing the problem, I discovered many obstacles that I hadn’t considered or addressed. In these two blog posts and the associated videos, I will explain briefly how to avoid that mistake, detailing the simple formula for getting lawyers to say “Yes!” to you and your ideas. (Video Part 1)
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