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Ross Barefoot
Works at Rocky Mountain Search Engine Academy
Attended University of California, San Diego
Lives in Western Colorado
326 followers|100,427 views
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Ross Barefoot

SEO Community  - 
 
Using Google’s Search Location Setting. Buyer Beware!

A case study in the unpredictability of using #rankings as a consistent measurement of #SEO success.

http://www.horizonwebmarketing.com/using-googles-search-location-setting-buyer-beware/
Personalization and Localization of Search Over the years we’ve noticed increasing personalization of search. This is the practice followed by search engines of providing one set of search results to one searcher and a different set to another searcher even though they are entering the exact same search query. Related to personalization is localization. I normally lump localization of search and personalization of search in...
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commented on a video on YouTube.
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Wow.  Insanely reflective is right.
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I am continually in awe when contemplating what exists inside our skulls.  Remember on those days when you feel stupid and unfocused: it's all relative.  You're a wonder on your worst day.

http://www.7dayshop.com/blog/how-many-memory-cards-do-you-need-to-equal-the-memory-capacity-of-the-human-brain/
The human brain is thought to have 2.5 petabytes of memory storage capacity. You would need 625,000 4GB SD memory cards to equal that huge amount of storage
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Ross Barefoot

INTRODUCE YOURSELF  - 
 
Introductory freebie for my just-released online 2014 "Real World" #SEO essentials class.
 
I've done SEO workshops for years, but have just released my first online SEO course on Udemy. 
This class is offered on Udemy for $87.  However, since I'm in the release phase I'm doing a screaming deal for up to 60 G+ Community members.  I've got 60 class seats that I'm giving away.  All I ask is that you take it soon and leave a review (and if you have suggestions, message me and I will respond).
 
I would love to have your participation, and I'm hopeful that it would be valuable to those of you who are just getting started with SEO/SEM.  The class is less than 6 hours long and includes some bonus materials.
 
Use this special link: https://www.udemy.com/real-world-seo-essentials/?couponCode=g%2Bfreebie#/  
A reminder: there are 60 seats set up under this link.  Once they are gone, if you're trying to get in just message me and I'll find a different way.
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Ahh, those busy bees at Gartner.  Where do they come up with these numbers?  Do you think they are right; are we going to see a rebound in PC sales in the coming 12?

http://www.gartner.com/newsroom/id/2791017
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Ross Barefoot

G+ Local IMPORTANT  - 
 
I have a question about a situation I'm facing with a client.  If you do a search for "Moving Companies Las Vegas" you'll see a seven-pack (typically) and one of the most omnipresent companies is ssmovers.com.   The URL goes to the ssmovers.com home page, with a toll free number, no address, and no G+ page linked to it.  Can anyone tell me why Google treats this as a "local" business and ranks it so highly in local search?  One of the other listings, allmysons.com, is also a national company, but at least they have a G+ page for the Las Vegas location and the listing goes to a geographically specific landing page with a local phone number and address.  SSmovers.com is a complete mystery to me (as are too many things, sadly).

Any insight would be appreciated.
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Thanks for the responses +Linda Buquet and +David Taylor .  With regard to the Plus page, yes I see they have one, but I operate sort of off that "treat Google like a 5-year-old" plane of reasoning that says: if Google doesn't even have a link to the company plus page in the Pack listing, it can't really be that important to their ranking.  It's as if Google isn't even putting the two of them together.

As for the citations, running a check on that location through Bright Local pulls back 28 citations (and on BLs "top ten" list they only show 4 out of 10), which in my experience is next to nothing.  The thing is, the national company probably has a huge citation profile, but not for the Las Vegas location, which, in my mind, means that it can't be that relevant to Las Vegas results, or am I missing something obvious? (Always a possibility I admit)

However ssmovers.com has an extremely strong conventional backlink authority for this space.  That's the only "smoking gun" I see, but I had always discounted traditional authority metrics for Pack results.  Has that been a mistake?
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Yeah. Sometimes there's nothing else to be said.
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Agree with +Barry Schwartz , Nice job, Bing.  (Pay attention, Google, this is actually constructive and helpful.)
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Oh, Google.  You and your penalties have opened the door to this kind of abuse.  Please close the door.

http://dejanseo.com.au/hello-extortion-email/
We've been a target of various negative SEO campaigns, but this morning's email tops it all.
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I was wondering how long it would take for this to happen. Can we just move on from penalties and start just removing manipulative links from the authority metrics? Seems like the carrot is better than the stick, no?
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Ross Barefoot

Local SEO  - 
 
Make sure you follow the link to the Twitter exchange between +Mike Blumenthal and +Darnell Holloway of #yelp
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Am I the only one who sees a lot of irony in this?  What exactly is the state of Colorado telling us about the risk involved in driving on the roads of our fair state?
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Indeed, Greg, indeed.
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People
Have him in circles
326 people
SEO DIARY's profile photo
Michael Sevilla's profile photo
Paul Kleen's profile photo
Andy Jack's profile photo
Navneet Singh's profile photo
Bob Schrichte's profile photo
Shabir MS's profile photo
Matthew Anton (Matt Anton)'s profile photo
Scott Callas's profile photo
Work
Occupation
Certified SEO Trainer with Rocky Mountain Search Engine Academy
Employment
  • Rocky Mountain Search Engine Academy
    Certified Trainer, 2011 - present
  • FLEXISS
    Owner, 1996 - 2011
  • Bicycle Parts Pacific
    General Manager, 1988 - 2000
  • Bicycle Parts Pacific
    Assistant Manager, 1974 - 1988
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Western Colorado
Previously
La Mesa, California - Fort Collins, Colorado - Grand Junction, Colorado - Boulder, Colorado
Story
Tagline
SEO Consultant and Trainer, Curmudgeon-in-Waiting
Introduction
Ross grew up in the bicycle business, helping his father and brother build up an import and wholesale distribution company that started in San Diego, moved to nearby Santee (in San Diego's East County), and then, in a fit of ambition, moved almost 1000 miles to Grand Junction, in Western Colorado. 

During that time Ross wished he had the VO2 Max of Eddy Merckx, became fascinated by competitive cycling (but never competed), learned Italian and German to do business with companies in, well, Italy and Germany (not to mention Switzerland), and taught himself computer programming.

In 2000 he and his partners sold their business (his brother still works as a bicycle suspension engineer for the buyers) and Ross made the transition to full-time web development, starting a business called FLEXISS Digital Design.  In 2002 he took his first training in SEO/SEM and kept that spark alive while trying to manage programing projects. 

In 2011 he found the challenge to stay current in both fields overwhelming and decided to devote himself exclusively to Internet Marketing, selling FLEXISS and starting the Rocky Mountain Search Engine Academy, an associate training organization under the umbrella of John Alexander's Search Engine Academy.

Ross's passion is for teaching, but he'll do consulting as interesting projects and nice people come along. 
Bragging rights
4 children, bicycle industry survivor
Education
  • University of California, San Diego
    German, Italian
Basic Information
Gender
Male
Relationship
Married