Any more, using social media is not an option for photographers. It’s how you share your style, skills and story with the world. It’s how you become known in our field. In the past, it took money and a lot of time knocking down doors to find people to hire you. Today, the goal is the opposite. Now, your task is to make it easy for them to find you. An online presence and social media are how you do it.
Of course, social media is not the only way to build your photography business. Nonetheless, the photographer starting out or an established photographer who wishes to grow their business must place social media as a priority in their marketing plan. If you want big money for your work, the name of the game is branding and relationships. Often, it doesn’t matter if your competition has greater skills or the coolest website. If you have a strong and trustworthy brand, chances are you will get the bigger jobs.
- Rosh MediaOwner, 2014 - presentRosh Media is a digital marketing company. We open new markets for your business.
- The Rosh Group, Inc.Photographer, 1990 - presentPhotographer and owner. Specializing in Corporate People, Food and Interior photography.
- University of DetroitInstructor, 2006 - 2014Instructor of digital photography
- Synectics MediaDirector of Social Media, 2009 - 2014Director of Marketing and Social Media.
- Wayne State UniversityInstructor, 1999 - 2014Instructor of photojournalism
- Bloons TD Battles
- University Instructor
- Marketing Consultant
I teach photography and social media between two Universities. I'm the author of 4 books including The Linked Photographers Guide to Online Marketing and Social Media (Cengage 2010) and two Digital field guides (Wiley 2012/13). I host a blog and podcasts at roshsillars.com and contribute to Thedrivenbusiness.com
I speak internationally to photographers and creative business owners about digital marketing and social media. I own the photography company The Rosh Group, Inc. I'm a marketing and social media consultant for Synectics Media.
How can I support you?
- College for Creative Studies
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