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Rosa María López Carneros
Works at Boehringer Ingelheim
Lives in Barcelona
115 followers|148,249 views
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Apple ha presentado una nueva plataforma en su HealtKit, Research Kit, un framework de código abierto diseñado para la investigación médica y sanitaria que ayudará a médicos y científicos a recopilar datos de sus pacientes.
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Ni nikonistas ni canonistas... Iphoneros! #foto #Apple
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Reconozcámoslo, los Smartphones en general han conseguido popularizar la fotografía de tal manera, que poco a poco esto se ha ido notando en mul...
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Sharing things a la vieja usanza con el uso de pictogramas autoadhesivos 
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Unas pegatinas para el buzón de correo que permiten comunicar las cosas que se deseen prestar con otros vecinos
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I just heard the news that the first fully digital (entirely paperless) hospital will open in Abu Dhabi in 2015. The clinic worked with experts from the famous Cleveland Clinic, the No. 4 ranked be...
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La mejor técnica de investigación de mercados cualitativa. El #test  de producto! #marketing  
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Antes de comprar, lo mejor es probar...

Cuando vamos al supermercado es habitual que una amable señorita o señorito nos ofrezca una degustación del algún producto nuevo en campaña de lanzamiento. Lo que no es tan habitual es que cuando vayamos al baño, nos encontremos una degustación gratuita de diferentes tipos de papel higiénico...

Sucedió en Alemania.
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Un reciente estudio concluye que la mayoría de los laboratorios farmacéuticos fracasan en su estrategia de m-health con apps con pocas descargas y usuarios
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El #BIGDATA pieza clave en la movilidad #CES2015
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Para Ford el Big Data será una herramienta fundamental de cara a conectar ciudades con coches y personas.
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Me fascina la astronomía
 
Space Photo of the Day: Astronomers spot a young star cloaked in an intriguing swoosh of dark sky

http://wrd.cm/1ySHlaX
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Olaaaaaaaa
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#Content #Marketing la alquimia perfecta!
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The Art and Science of Content Marketing - infographic
To enlarge image: i.imgur.com/eMAz8ER.png

"Good content marketing lives at the intersection of art and science - and it falls short without input from both. Together, creative and analytical mindsets inspire content that drives connection, action and review for organization.

The best content marketers combine art and science to create strategic game-changing content. Here's how you can do this.

Know your strengths: Do you love analyzing blog performance, or churning out new posts? Figure out where you land on the art/science spectrum by reflecting on the roles that makes you happiest.

Communicate: Make sure communication lines between creative and data-driven minds are open and active. Have conversations about tactics that have worked in the past, then brainstorm how fresh, new ideas can be incorporated into future content campaigns.

Practice: Push beyond your comfort zone to hone new skill sets. Enjoy designing infographic? Spend time reviewing performance. Love data? Think about the story those numbers till."

Take a look at this infographic for rest of the tips.

Pin it: http://www.pinterest.com/pin/381539399654607201/

Source: http://marketeer.kapost.com/art-and-science-of-content-marketing-infographic/

H/t +Kapost n +Anne Murphy.

#contentmarketing   #infographic   
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People
Have her in circles
115 people
Anthony Franck's profile photo
Mak Inmobiliaria's profile photo
Jose Juan Puyol's profile photo
Pilar Zaragoza de Pedro's profile photo
Joan Carles Sanjurjo's profile photo
Noel Guerrero's profile photo
Gemma Descarrega Sabat's profile photo
Joan Puyol's profile photo
Xavi Gassó's profile photo
Work
Occupation
Marketiniana sin remedio
Employment
  • Boehringer Ingelheim
    Multichanneling Manager, 2013 - present
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Female
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Marketiniana sin remedio! marketing passionated!
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Currently
Barcelona
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Mi experiencia en este hotel ha sido muy buena. Es un sitio encantador, tranquilo, selecto... y lo más importante, dispone de un servicio de atención al cliente, exquisito! No os dejará indeferentes :)
Quality: ExcellentFacilities: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
1 review
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