How Facebook and a Pixar artist are reinventing the emoticon
"Facebook wants an awful lot from its emoticons: They should be able to convey complex emotions, for example, like contemplation, admiration, affirmation, maternal love, determination, devotion, resignation, and gratitude.

But how, in a tiny digital image, do you depict something as subtle as shame as opposed to remorse, or shyness as opposed to modesty? Current emoticons can't do that, or anything close to it. So Facebook has turned to Pixar story illustrator and former Wallace and Gromit storyboard artist Matt Jones, to help make something entirely new. He's charged, basically, with reinventing the smiley."

More details:
http://www.buzzfeed.com/justinesharrock/how-facebook-a-pixar-artist-and-charles-darwin-are-reinventi

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