My latest post talking about the role of purpose in #Visibility.

When it comes to digital marketing too often people start out saying “we want a” – be it a Facebook Page, 5,000 Twitter followers, or a number one ranking for a particular search term. It's better instead to ask "how can we..."

Reframing the question this way and having a good statement of purpose up front is essential for any Visibility strategy.  

Do you have Digital FOMO? #Visibility  is the Antidote! http://rorynatkiel.com/digital-fomo/ < The first in a series of posts over on my blog #digital   #strategy   #digitalmarketing   #content  

Latest from me on the Blonde blog http://www.blonde.net/blog/2014/01/24/social-media-optimisation-aka-how-make-sharing-really-easy

My latest blog post for Blonde looking at the importance of user context in planning, search and UX http://www.blonde.net/blog/2013/10/31/context-king

Great article about product design: "the grid, font, colour, and aesthetic style are irrelevant if the other three layers [Outcome, Structure, Interaction] haven’t been resolved first." via +Phil Adams 

Confirmation that +1s are having a significant impact on SEO rankings

You can't have Visibility without Vision: why having purpose, a desired destination, clarity and insight are essential for successful digital marketing. 

My latest post on the Blonde blog: why you need to find areas of genuine overlap between your brand's and your audience's interests for successful content marketing.

First blog post of the year from me - new year, new content, new forms. 

My latest blog post for the Blonde blog - how are you going to measure organic traffic after Google removes your data?

Interesting post examining the pull of rational vs emotional content from +Smart Insights  

http://www.smartinsights.com/content-management/content-marketing-creative-and-formats/emotional-content-to-earn-attention/

Google changes its results pages to promote in-depth, #longform articles.