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Ronn Torossian
926 followers -
Ronn Torossian is the 5WPR CEO and Author of best-selling PR Book “For Immediate Release.”
Ronn Torossian is the 5WPR CEO and Author of best-selling PR Book “For Immediate Release.”

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"The threat of emerging technology companies taking over in the financial sector presents a serious problem for banks, because those traditional brands still rely on technology giants for things like cloud computing technology and security."

Read my article for my take on tech powerhouses like Apple that are soon-to-be disrupting the banking industry. https://bit.ly/2kC5tOp
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"The good news for many charities, is that they do have one significant advantage of their counterparts – credibility. However, no matter how noble a nonprofit’s mission might be, if it’s not marketed correctly, then it’s impossible for that organization to get the support and funding it needs to thrive."

Read my article for my tips on marketing and communication best practices for charities and non-profit organizations. https://bit.ly/2L8FZDo
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Is the blame entirely on Matt Lauer for his sexual assault claims, or is NBC at fault for permitting a “culture of harassment”? Find my take on the negative PR wave that could follow NBC's mistake of denying knowing anything about the anchor's allegations in my article. https://bit.ly/2H47oUH
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How is Adidas beating Nike at its own game on its own turf? Read my article for my take on the reasoning behind the athletic shoe and clothing brand's recent surge in the North American consumer market: https://bit.ly/2shLKHX
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When it comes to Coors, the consumer public, presented with many different options, is choosing “something else” more than they used to. Read my article to find out my take on what's driving the Molson Coors shortfall. https://bit.ly/2J1wAQE
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Congratulations to our @5wpublicrelations client @Payoneer for being ranked number 13 on @CNBC's sixth annual Disruptor 50 list, which features private companies whose innovations are changing the world! We are proud to support such a forward-thinking start-up. Congrats! https://cnb.cx/2Lm0KfB
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"The lesson: standing up for what you believe in is fine… but it will have consequences, and you need to have a strong PR message in place to respond to the blowback." - Ronn Torossian

Is the drama attached to Eric Reid & Colin Kaepernick after their decision to take a knee during the national anthem the reason they weren't picked up by an NFL team & are out of the league? Most of the public believes so. Read my article to find out why: https://bit.ly/2IYGS43
Reid Files Grievance Against NFL
Reid Files Grievance Against NFL
ronntorossianfoundation.com
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In response to the Boy Scouts' announcement that it will now allow girls to join its ranks, the Girl Scouts have been nothing short of defensive. They have made it clear in the brand's PR barrage that the GSA is the first and forever choice for girls, accusing the BSA of 'fueling the fire' with its decision. The lines are drawn. Which side will you choose? https://bit.ly/2IBoS02
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Even a big name like Starbucks will need to put in a lot of work to erase its most recent PR mishap. Read my article to find out why it's going to take more than just one day of company-wide training to repair the coffee mogul's public image. https://bit.ly/2Gt2QXF
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Content is king! Here are three things marketers should keep in mind when trying to create content that stands out:

https://www.agilitypr.com/pr-news/public-relations/creating-content-stands-cluttered-media-landscape/
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