Profile

Cover photo
Ronan Gruenbaum
Works at Hult International Business School
Lived in London
250 followers|320,564 views
AboutPostsPhotosVideos+1's

Stream

Ronan Gruenbaum

Shared publicly  - 
 
My publishers are talking about the best title for the book they are publishing soon on implementing social media in the workplace... background, research, framework... so can you please respond with 1, 2, 3 or 'Other:....' what title you think it should have?

1. Making Social Media Work: How to Implement Successful Social Media at Work
2. The Social Bandwagon: How your business can jump on the social technologies bandwagon without falling off
3. Making Social Media Work: Leveraging the power and managing perils of social technologies in business
4. Get Social: leveraging the power of social technologies and social media....

If you choose 'Other: ' - please give me (sensible) suggestions....

Thank you
1
david vermylen's profile photoArturo Ottengo G.'s profile photoAnn Gruenbaum's profile photoSaima Khan's profile photo
4 comments
 
I learnt about this old nugget the hard way!
In my humble opinion, from best to worst 4...3...1...2
What about...
Social Media for Business: A Risk Free Method
Add a comment...

Ronan Gruenbaum

Shared publicly  - 
 
A brief summary of a talk on Gamification by Yu-Kai Chao.
After a long time with no time to post, I find myself posting on Gamification whilst listening to a talk by @Yukaichou from Enterprise Gamification Consultancy at Hult International Business School organised by a student @NKa...
1
Add a comment...

Ronan Gruenbaum

Shared publicly  - 
 
 
My two-week review of Google Glass: it all depends on the price

This week I gave five speeches while wearing it.
I passed through airports four times (two more in a couple of hours).
I let hundreds of people try my Google Glass.
I have barely taken it off since getting it other than to sleep.

Here's my review after having Google Glass for two weeks:

1. I will never live a day of my life from now on without it (or a competitor). It's that significant. 
2. The success of this totally depends on price. Each audience I asked at the end of my presentations "who would buy this?" As the price got down to $200 literally every hand went up. At $500 a few hands went up. This was consistent, whether talking with students, or more mainstream, older audiences.
3. Nearly everyone had an emotional outburst of "wow" or "amazing" or "that's crazy" or "stunning." 
4. At NextWeb 50 people surrounded me and wouldn't let me leave until they had a chance at trying them. I haven't seen that kind of product angst at a conference for a while. This happened to me all week long, it is just crazy.
5. Most of the privacy concerns I had before coming to Germany just didn't show up. I was shocked by how few negative reactions I got (only one, where an audience member said he wouldn't talk to me with them on). Funny, someone asked me to try them in a bathroom (I had them aimed up at that time and refused).
6. There is a total generational gap that I found. The older people said they would use them, probably, but were far more skeptical, or, at minimum, less passionate about the fact that these are the future, than the 13-21-year-olds I met.

So, let's cover the price, first of all. I bet that +Larry Page is considering two price points: something around $500, which would be very profitable. Or $200, which is about what the bill of materials costs. When you tear apart the glasses, like someone else did (I posted that to my Flipboard "Glasshole" magazine) you see a bunch of parts that aren't expensive. This has been designed for mass production. In other words, millions of units. The only way Google will get there is to price them under $300.

I wouldn't be shocked if Larry went very aggressive and priced them at $200. Why would Google do this? 

Easy: I'm now extremely addicted to Google services. My photos and videos automatically upload to Google+. Adding other services will soon be possible (I just got a Twitter photo app that is being developed by a third party) but turning on automatic uploads to other services will kill my batteries on both my phone and my glasses (which doesn't have much battery life anyway). So, I'm going to be resistant to adding Facebook, LinkedIn, Twitter, Evernote, and Tumblr to my glasses. Especially when Google+ works darn well and is the default. 

Also, Google is forbidding advertising in apps. This is a HUGE shift for Google's business model. I believe Larry Page is moving Google from an advertising-based company to a commerce based company.

The first thing I tried that it failed on was "find me a Sushi restaurant." I'm sure that will get fixed soon and, Google could collect a micropayment anytime I complete a transaction like reserving a seat at a restaurant, or getting a book delivered to my house, or, telling something like Bloomingdales "get me these jeans." 

There is literally billions of dollars to be made with this new commerce-based system, rather than force us to sit and look at ads, the way Facebook and tons of other services do.

When you wear these glasses for two weeks you get the affordance is totally different and that having these on opens you up to a new commerce world. Why?

1. They are much more social than looking at a cell phone. Why? I don't need to look away from you to use Google, or get directions, or do other things. 
2. The voice works and works with nearly every one and in every situation. It's the first product that literally everyone could use it with voice. It's actually quite amazing, even though I know that the magic is that it expects to hear only a small number of things. "OK Glass, Take a Picture" works. "OK Glass, Take a Photo" doesn't. The Glass is forcing your voice commands to be a certain set of commands and no others will be considered. This makes accuracy crazy high, even if you have an accent.

I continue to be amazed with the camera. It totally changes photography and video. Why? I can capture moments. I counted how many seconds it takes to get my smartphone out of my pocket, open it up, find the camera app, wait for it to load, and then take a photo. Six to 12 seconds. With Google Glass? Less than one second. Every time. And I can use it without having hands free, like if I'm carrying groceries in from the car and my kids are doing something cute. 

I've been telling people that this reminds me of the Apple II, which I unboxed with my dad back in 1977. It was expensive. It didn't do much. But I knew my life had changed in a big way and would just get better and better. Already this week I've gotten a new RSS app, the New York Times App, and a Twitter app. With many more on the way.

This is the most interesting new product since the iPhone and I don't say that lightly.

Yeah, we could say the camera isn't good in low light. We could say it doesn't have enough utility. It looks dorky. It freaks some people out (it's new, that will go away once they are in the market). 

But I don't care. This has changed my life. I will never live a day without it on. 

It is that significant. 

Now, Larry, find a way to make it $200 and you'll have a major hit on your hands.

(Attached are dozens of photos I shot over the past two weeks with it).
360 comments on original post
1
Add a comment...

Ronan Gruenbaum

Shared publicly  - 
2
Eddie Macky's profile photo
 
Irrefutable...?
Add a comment...

Ronan Gruenbaum

Shared publicly  - 
 
Why we self-filter information...

Reading a post by Jeff Jarvis on lazy journalism and the easy target of new technology bringing the end of the world as we know it, I was inspired to add my tuppence-worth....

This is the issue that affects much of media. Bias. It has been accepted for decades, if not centuries, that different newspapers will prefer different political parties and will skew the reporting to reflect that. The paper one reads (if you still read dead trees) will usually reflect your political stance and how you vote - certainly in the UK.

Strangely there are still many who believe that editorials in traditional media are more worthy than blogs, which are ultimately editorials by unsponsored individuals. No less coherent or knowledgeable, necessarily. But by not having a behemoth organisation behind the writer, the opinions are for many less relevant.

And so it goes with new technology. If one wants to believe Google is evil, one will self-filter news and articles to focus only on those that conform to one's world-view. Ditto Apple. Ditto Facebook. Ditto the internet. Mobile. Location...

It is frustrating, therefore, for those of us who 'get' technology, to see the myths being repeated time and again by lazy journalists.

I haven't self-filtered the various stories to focus on the Jeff Jarvis one that agrees with me, have I?! ...oh wait...

But heaven forbid that I should ever find a newspaper or site that agreed with me completely.... sometimes one needs naysayers and the small-minded in order to rant and vent....so long as everyone does rant and vent and does not simply accept the words of the sponsored without question...

This message has been sponsored by the Campaign for Ranting At the Press.
1
Add a comment...
Have him in circles
250 people
Renate Kalnina's profile photo
Kristen Carter's profile photo
Scott Taback's profile photo
Ivan Todorov's profile photo
Olivian Ortopan's profile photo
Daniel Rowles's profile photo
Luciana Carvalho Se's profile photo
Pitchboy Madloud's profile photo
mohamed gamal (gemy)'s profile photo

Communities

Ronan Gruenbaum

Shared publicly  - 
 
Have had a really bad experience with a company selling Taps and Sinks, called TAPSUK.com. They seem to be known here as Franke Carron...

TapsUK seem to be a scam... they have outsourced their customer services so it is impossible to get an answer about one's order... and there is no sign of the goods 10 days after the expected delivery date.

If I were able to get some information, I might be a bit happier...but they only say 'they will get back to me' and then never do. Their incompetence has caused untold delays and costs with our other projects...

AVOID THIS COMPANY AT ALL COSTS. 
1
Add a comment...

Ronan Gruenbaum

Shared publicly  - 
 
The business benefits of gamification in an infographic...
1
Add a comment...

Ronan Gruenbaum

Shared publicly  - 
 
Some sage advice about new ways of getting on...
1
Add a comment...

Ronan Gruenbaum

Shared publicly  - 
 
SixthSense technology is not about seeing ghosts... and it is very, very interesting. You don't need the internet of things if all things are connected through SixthSense....
1
Add a comment...

Ronan Gruenbaum

Shared publicly  - 
 
QR codes entering the mainstream. It gives you something to do while waiting for your pint of Guinness to settle.... as they say 'all good things to those who Tweet'...
 
QR code reveals itself on glass only when it's filled with Guinness!

Marketers take note! Guinness is running a marketing campaign called Guinness QR Cup. You can't see a QR code etched into the glass until you fill it with Guinness. (Most other beers aren't dark enough to work.) Then you can snap a pic with your smart phone, at which point "it tweets about your pint, updates your facebook status, checks you in via 4 square, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guiness content."

http://www.thedieline.com/blog/2012/5/18/guinness-qr-cup.html

Posted first on Google+ by +James Moore.
136 comments on original post
1
Add a comment...

Ronan Gruenbaum

Shared publicly  - 
 
Ideas come from connections. Everything is connections. Surely therefore, Google+ (and Facebook, and LinkedIn, and Twitter) will generate endless ideas...right?
1
Add a comment...
People
Have him in circles
250 people
Renate Kalnina's profile photo
Kristen Carter's profile photo
Scott Taback's profile photo
Ivan Todorov's profile photo
Olivian Ortopan's profile photo
Daniel Rowles's profile photo
Luciana Carvalho Se's profile photo
Pitchboy Madloud's profile photo
mohamed gamal (gemy)'s profile photo
Communities
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Previously
London - Barcelona
Story
Tagline
Technology and digital specialist and lecturer
Introduction
Technology Strategist and Digital Specialist
Work
Occupation
Professor of Digital Technology, Marketing and Strategy for Masters level programmes
Employment
  • Hult International Business School
    Associate Dean, 2012 - present
  • Hult International Business School
    Associate Professor, 2011 - 2012
  • Ashridge
    Head of Digital, 2005 - 2011
  • Fomento Musical
    Director of E-Commerce, 2000 - 2004
Basic Information
Gender
Male
Other names
SealTree
Ronan Gruenbaum's +1's are the things they like, agree with, or want to recommend.
Ultrabooks vs MacBook Air 2014 comparison: features, battery and more
www.ultrabookreview.com

A while ago Intel decided to revolutionize the market and set some high standards for a new breed of laptops: the ultrabooks. Only a few yea

Bluhm/Helfand Innovation Fellowship | Chicago Ideas Week
www.chicagoideas.com

The Bluhm/Helfand Social Innovation Fellowship @ Chicago Ideas Week, recognizes three young socially-conscious leaders who have developed in

Swype
market.android.com

You Asked for It - Swype Now Available on the Play Store! Get it Today - Only 99 Cents - Limited Time Offer!• 250+ Million Users and Growing

Google Online Marketing Challenge
www.google.com

The Google Online Marketing Challenge (GOMC) is an exciting opportunity for students to experience online marketing and creating online mark

Webmaster Guidelines - Webmaster Tools Help
www.google.com

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, w

Network of Animal Helpers
sites.google.com

The Network of Animal Helpers is intended to bring animal helpers around the world together. This website is meant to be a directory for peo

Google Drive
drive.google.com

Access everywhere. Google Drive is everywhere you are—on the web, in your home, at the office and on the go. So wherever you are, your stuff

Thinking By Design
sites.google.com

Design thinking is a mindset, thinking by design is art.

Wkup Garden
sites.google.com

Welcome to the Wake Up Garden. This website is for young meditation practitioners, creative and peaceful activists. This is a space for us t

Reasons for Making Bowling an Olympic Sport - Olympic Bowling
sites.google.com

Supporting bowling to become an Olympic sport. This is a space to let the world know why you think bowling should be included in the Olympic

mercadigitalmexico
sites.google.com

Mercadotecnia Digital en Mexico

TechnoWaffle
technowaffle.blogspot.com

BloMob: the future of digital publishing. One of the most frequent excuses I hear from clients, students and colleagues when we are discussi

i go down with you
sites.google.com

Bring your corporate entity controlled to an end. We consult you and suggest new staff that your name is out of the bankruptcy books.

Ten Questions – Joanne Lawrence (Financial Times) – Hult Media
news.hult.edu

Joanne Lawrence is the global professor for corporate responsibility and social innovation at Hult International Business School, where she

This Week in Google 114 | TWiT.TV
twit.tv

Search form. Search this site: RSS Feeds; Calendar Schedule; Podcasts on iTunes. this WEEK in TECH; The Tech Guy; MacBreak Weekly; Windows W

Search Ads
www.google.com

People tend to trust recommendations from friends over recommendations from strangers. A good word from someone you know goes a long way. No

Connection Brazil London
sites.google.com

Connection Brazil London is a space where you can find the most exciting Brazilian events, restaurants, clubs and things to do in London.

Be New Zealand
sites.google.com

10 días, 12 días, 15 días 1 mes. Consejos para Viajar a Nueva Zelanda ¿Quieres viajar a Nueva Zelanda pero no sabes si tienes el tiempo sufi

Welcome to eBay - Sign in
my.ebay.co.uk

Find out how to resolve problems signing in, or learn about easy ways to protect your account on eBay. Get sign in help - opens in a new win

Stacey boguslavskaya
sites.google.com

The purpose of this site is to attract clients for Stacey Boguslavskaya and her Digital Marketing agency.