A History Lesson in product launches and understanding your customer...
Could you imagine actually seeing this package in a store? Haha! In 1992, Wal-Mart had stocked their shelves in anticipation of a big Christmas for the do-it-yourself vacuum hair cut market. While Flowbee sales remained respectable, America didn't embrace the new RoboCut.
RoboCut believed a good way to break into the American market would be to capitalize on the success of the movie Robocop. The original Robocop movie was released in the United States in 1987 but had just been released in the UK and was #1 box office hit. RoboCut believed the Robocop name would bring instant name recognition and credibility to their product. However this was not to be.
Instead, customers where confused as to what RoboCut was. The original packing showed a women using the product but also had a very large image of Robocop and sported the very controversial "Animal Tested to Ensure Safety" logo. Many customers that bought RoboCut ended up returning it after Christmas since they bought it believing that it was a toy. Others boycotted the product due to the "Animal Tested to Ensure Safety" label. RoboCut changed their packaging shortly after the holiday's to remove Robocop and change the "Animal Tested to Ensure Safety" label to read "Tested to be safe for animals". However it was to late for RoboCut and Wal-Mart dropped the product after an unsuccessful 1992 Christmas season.