I can see the challenges +Lytro
is dealing with.
1. Introduce a new product category
2. Introduce a new vision
3. Hammer back the ROI so that the company can sustain itself going forward.
The Illium is the first camera camera - the previous teaser was just a teaser. So they built as much as possible into it. The software and firmware bugs they can fix and should fix easily - if you have enough resources, you can throw dev teams into resolving those issues.
What they need however to focus on
is the useage and target audiences for this product.
If it is to produce new motion pictures, it's going to be a long road and needs evangelism to get the public to want them and to get the pros to feed the public's desires.
If it is to just produce focus after the fact
stills, I would love that but that requires a different slant - you want this to be quick shot then, not studious compositional technique selecting a one foreground and one background object - and for example street photos, you need a smaller inconspicuous and fast shooting camera say like the Fuji X100 or Sony RX100 genre.
Because they are only starting up and thus have only one product for now, they have put all the features into that one product - but they need say, three products - an RX100 size camera, an OM-D EM-5 type camera and a Nikon D800 type camera - using someone else's mount because they could die just getting own lenses for their own lens mount.
For this current product, I would guess the stiff price is the ROI intention - if they have enough sense, they should drop that price to say USD 800 with Christmas discounts to USD 500 and get lots of evangelism going. Time's a tickin. So is the money.