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Roman Bębenista
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Roman Bębenista

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Google changes the way that mobile travel-queries search results are visible.
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A little tip from Google regarding sitewide footer links...
This week, we had two different Googlers answer questions about link placement on a web page and how it differs having links in your main body content versus links in your footer, header, boilerplate
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Google Paid Apple $1 Billion to Keep Search Bar on IPhone
Google Inc. is paying Apple Inc. a hefty fee to keep its search bar on the iPhone.
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PL: Słowo o automatyzacji marketingu online
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Z marketingu zautomatyzowanego korzysta 5 proc. firm.
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Panda included in Core Google Algo! 
Honestly, I am surprised Google did it (we know they had to, but I am surprised it happened), Google's Panda algorithm is now part of the core ranking algorithm. Jennifer Slegg has an official statem
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Google Revamps The Android App-Indexing Crawl Errors Report In The Search Console
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Google announced JSON-LD support for Reviews and Products structured data markup.
 
Announcing JSON-LD support for Reviews and Products structured data markup.

Along with the launch of support for JSON-LD for Reviews and Products structured data markup, we've cleaned up some of our application logic.  For example, requirements for explicit reviewed item and correct property name values are now enforced. Check your markup in the Structured Data Testing Tool ( https://developers.google.com/structured-data/testing-tool/ ) and Search Console Structured Data Dashboard ( https://support.google.com/webmasters/answer/2650907 ) to see if your site is impacted by these changes.  For more information about how to format Reviews and Products markup to comply with Google's validation rules, see the documentation at https://developers.google.com/structured-data/

We hope these changes make it easier to use structured data on your side!
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Yandex implementing mobile-friendliness check to its mobile search results.
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Online marketing mix / by +Rand Fishkin 
From search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. In today's Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix.
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Google Updates: why is it hard for Google to confirm an update?
A couple hours ago, Google's Andrey Lipattsev a Search Quality Senior Strategist participated in a Q&A with Bill Slawski, Ammon Johns, Eric Enge and Anton Shulke. Andrey Lipattsev gave one of the mos
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Google serps' fluctuations continue.
I hate to cover these things over the weekend but just like the massive fluctuations we saw last weekend, which turned into a core ranking update as confirmed by Google, we are seeing higher fluctuati
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Google update on 8th/Jan. Penguin probably?
I rarely post about Google updates over the weekend, in fact, the last time I posted on a weekend was when Penguin 3.0 launched on or around October 17, 2014. Well, I am not saying what we are seeing
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