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Rohn Jay Miller
439 followers -
Content Strategist, Branded Content, Service Designer, Workshop leader, Blogger and Dad
Content Strategist, Branded Content, Service Designer, Workshop leader, Blogger and Dad

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New study shows five factors create online influence--and popular "influencers" aren't one of them.  To the contrary, the research done by Lucule Consulting shows only a 3% improvement between the most popular people on Klout and Kred and the lowest ranks: http://socialmediatoday.com/rohnjaymiller/1351481/social-behavior-not-influencers#comment-100481

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How big is the challenge of understanding online social influence? Clearly primitive attempts like Klout don't do the problem justice. Here I interview two people working with one of the world's largest social measuring platforms, the Dachis Social Business Index. 50 million social messages analyzed each day through NLP, other semantic algorithms. Wowza....http://socialmediatoday.com/rohnjaymiller/481154/dachis-group-measuring-social-influence-big-big-data

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Outstanding post, Jim. Very clear and actionable, I think.

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New York Times article this AM, "When Sites Drag The Unwitting Across the Web," details how Klout builds, tracks and publishes profiles of people who have never registered, opt-in or known such a profile existed. Klout claims to have deleted these profiles, including those of kids under 18. I'm trading Q&A with Klout CEO Joe Fernandez this week and I'll publish the resulting answers on Social Media Today.

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Delete your Klout profile--Now!! My rant and reasons:

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RT @rohnjaymiller: Malcolm Gladwell reviews Steve Jobs life in New Yorker this week. "The Tweaker" is the title. His main point: Jobs didn't invent things, he harnessed his prickly sensibilities to grab hold of good ideas and make them fantastic. Which, Gladwell points out, is precisely why England lead the Industrial Revolution and not France or Germany. At the time England had a lot of "tweakers" who took one idea and made it better. Maybe that's Job's great legacy to us?
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