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Rohn Jay Miller
Worked at SapientNitro
Attended USC School of Cinematic Arts -- MFA
Lives in Minneapolis
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Rohn Jay Miller

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New study shows five factors create online influence--and popular "influencers" aren't one of them.  To the contrary, the research done by Lucule Consulting shows only a 3% improvement between the most popular people on Klout and Kred and the lowest ranks: http://socialmediatoday.com/rohnjaymiller/1351481/social-behavior-not-influencers#comment-100481
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Rohn Jay Miller

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Just thinking, but to me "influence marketing" is really like SEO.  

1) In both it's dishonest to engage in "black hat" strategies.  You also run the chance of getting caught, which brings catastrophic consequences in the open world of the Internet.  

2) In both you should make the commitment to do them well, following best practices that are now being established.  These best practices are rooted in the idea of providing the best for the community--information, services, links.    

3) Be content to be yourself.  In both SEO and social media there's a level of effort beyond which its doesn't make sense for a good business to go, and beyond which you may get into trouble.  Trying to influence search results and trying to influence people socially are less examples of know the tricks and more examples of "casting your bread upon the waters."  In other words, being an honest businessperson providing real value.  Beyond doing the best you can, it's up to the audience to respond to the value you provide.  

It also occurs to me all of this is also a lot like dating.

But I can't summon the intellectual rigor to declaim on that just now.  I leave it to your able imaginations.  

Peace, out--RJ
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+Rohn Jay Miller What you said applies to all types of marketing...even well before the internet was around.  Don't ya think?
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Outstanding post, Jim. Very clear and actionable, I think.
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Delete your Klout profile--Now!! My rant and reasons:
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Thanks, Ryan. Who gets to say what "social influence" really is? I think the answer should be each one of us in the context of our own social communications. By the way, one irony of the popularity of this story is that IF I still had a Klout score, it would probably be going up...
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Rohn Jay Miller

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SXSW anyone?  

Just thought I'd check in and see who's going down, perhaps have a meet-up, drinks or something.  Are there any good sessions related to influence marketing?  If not, we should pull one together for 2014.  

Leave word here and I'll curate a Circle of people.  Also, looking for quality roommates for a house near downtown for the duration.  Good price/location.  Thanks all -RJ
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Me too! Would love to meet up!
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Rohn Jay Miller

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Here are two interesting pieces of original research on influence and social media I found this year, one from HP Social Labs, the other from the founders of Buzzfeed + StumbleUpon.  I used them in a deck a few months ago, on influence in social media.  I thought they could be useful to people in this community:

http://adage.com/article/digitalnext/content-shared-close-friends-influencers/233147/

http://www.hpl.hp.com/research/scl/papers/influence/influence.pdf

Here's the deck, if you're interested.  Thanks-RJ

http://www.slideshare.net/rohnjaymiller/the-myth-of-digital-influence-12513728
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This is great stuff - thanks for sharing it!
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How big is the challenge of understanding online social influence? Clearly primitive attempts like Klout don't do the problem justice. Here I interview two people working with one of the world's largest social measuring platforms, the Dachis Social Business Index. 50 million social messages analyzed each day through NLP, other semantic algorithms. Wowza....http://socialmediatoday.com/rohnjaymiller/481154/dachis-group-measuring-social-influence-big-big-data
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New York Times article this AM, "When Sites Drag The Unwitting Across the Web," details how Klout builds, tracks and publishes profiles of people who have never registered, opt-in or known such a profile existed. Klout claims to have deleted these profiles, including those of kids under 18. I'm trading Q&A with Klout CEO Joe Fernandez this week and I'll publish the resulting answers on Social Media Today.
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RT @rohnjaymiller: Malcolm Gladwell reviews Steve Jobs life in New Yorker this week. "The Tweaker" is the title. His main point: Jobs didn't invent things, he harnessed his prickly sensibilities to grab hold of good ideas and make them fantastic. Which, Gladwell points out, is precisely why England lead the Industrial Revolution and not France or Germany. At the time England had a lot of "tweakers" who took one idea and made it better. Maybe that's Job's great legacy to us?
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Have him in circles
379 people
Bob Kupbens's profile photo
PABLO HOYOS's profile photo
Don Ball's profile photo
Anne Weiskopf's profile photo
Work
Occupation
Director of Digital Strategy, Hanley Wood Marketing
Employment
  • SapientNitro
    Group Account Director, 2012 - 2013
  • Native Instinct
    Partner, 2010 - 2012
  • LBi New York
    Strategic Director, 2006 - 2009
  • Knight Ridder Newspapers
    SVP Product + Technology, 2000 - 2003
  • Ikonic/USWeb
    Partner, COO, 1993 - 1999
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Minneapolis
Previously
San Francisco - Los Angeles - New York - Chicago - Cleveland - Endicott, NY
Story
Tagline
Content + Social Strategist, Lean Planner, Consultant, Workshop leader, Blogger person
Introduction

I'm Rohn Jay Miller and I'm a strategic consultant and designer who works with clients to engage customers on the Social Internet.

For the past twenty years I’ve built digital products, services and content for marketing, e-commerce, and social media. I write and speak on management, digital strategy, online influence, design thinking and social networks. And I blog for Social Media Today. I can be reached at rohnjay@rohnjaymiller.com.

Bragging rights
I cook
Education
  • USC School of Cinematic Arts -- MFA
    Directing, 1989 - 1992
  • University of Minnesota
    Journalism, 1989
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Gender
Male