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Roger Willcocks
Works at Screen Pages
Attended Trinity College, Cambridge
Lives in Wandsworth
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Asking the right questions is often the best way to drive efficiency in #digitalmarketing - all our guides: http://www.smartinsights.com/all-resources are based around these questions and how to find the answers. 

This week, as part of our #plantosucceed campaign we're publishing a series of 3 posts on the top questions to get more from marketing activities across our RACE framework. Today Dan looks at increasing Reach, a key part of customer acquisition.
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Roger Willcocks

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Sportswoman, the performance sportswear and retailer, has launched a new e-commerce store developed by Screen Pages, one of the UK’s leading Magento e-commerce agencies. 

The owners of Sportswoman have worked with the Casall brand in  the UK for over 10 years. Now, it plans to develop direct sales online, capitalizing on its in-depth knowledge and experience of the women’s active wear market in combination with an independent, personalized service.
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Roger Willcocks originally shared:
 
We've updated our insight piece about e-commerce navigation: "some easy-to-implement principles about how to organise the products on your website and what mechanics you can employ to help your visitor find them."
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Roger Willcocks

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The Courtyard, Wisley, Surrey GU23 6QL, United Kingdom
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I've just added a "Magento GA 2014 Wishlist" up at the top of this public GA/Magento Mind Map, starting with 'Move to GTM' and 'Move to analytics.js' inevitably.

Please feel free to add more ideas to try to move GA from being an afterthought in Magento.
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Join us at E-commerce Expo at Olympia (2nd & 3rd October)
#ecommerce   #magento  
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Roger Willcocks

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Excellent thought piece on segmentation via Google Analytics.
 
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

In my new blog post, http://goo.gl/mxh70H, I wanted to take the opportunity to explain some of the new segmetation goodness that has been added to Google Analytics. 

Now not only can you segment by hits and visits (boring!) but you can focus on visitors! This unlocks a new level of understanding when it comes to understand multi-visit behavior on our websites (increasingly common), deeper insights into what really causes conversions/profit, and valuing of content and marketing efforts.

True visitor segmentation, without monkeying with javascript tags or needing expensive data warehouses, also now, finally (!), allows us to deploy advanced analytical tools like Cohort Analysis and Sequence Segments.

Checkout the post, http://goo.gl/mxh70H, to learn more about them as well.

#focusonpeople   #segmentationrocks   #advancedanalysis  
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Great post. But I have a feeling the new segmentation tools have not yet rolled out to everybody. Maybe this will speed things up.
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We find that, on average, customers interact with a brand 4.3 times over a two day period before they finally make a purchase.
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Have him in circles
33 people
Tim Leighton-Boyce's profile photo
Dave Chaffey's profile photo
Ian Jindal's profile photo
Oliver Easton's profile photo
Work
Occupation
Director at Screen Pages
Skills
Ecommerce, software, business development, online marketing, SEO
Employment
  • Screen Pages
    Director, 2012 - present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
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Wandsworth
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Tagline
Owner of Screen Pages, the Magento e-commerce agency
Introduction
Owns Screen Pages, an e-commmerce services company, specialising in Magento. Great, fun company working with SMEs to design, create & look after online shops for niche brands. Married to Sarah, father of 4. Loves cooking, tennis, photography, France, good books, Chelsea FC and music.
Bragging rights
4 chldren, decent cook, photographer & tennis player, written a novel.
Education
  • Trinity College, Cambridge
    Modern Languages, 1977 - 1980
  • Dover College
    O & A levels, 1972 - 1977
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Male
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