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Roger Dooley
Works at Dooley Direct LLC
Attended Carnegie Mellon University
Lives in Austin, TX
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Roger Dooley

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A preference for positive framing isn't just a human bias - apes suffer from the same  bias, too, a new study finds. One has to conclude that this bias is deeply rooted in our human psyche. 

In this post, I explain positive framing and how to use in headlines and copy to maximize your sales. I also show how to increase the effect with fear of loss, another cognitive bias.
A new study using chimps and bonobos shows our human preference for positive framing is deeply rooted in our psyche. Learn how to sell with positivity.
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Roger Dooley

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Can inhaling a few times make you smarter? And much more likely to detect false statements? The answer, according to a new study, is "yes." The technique is simple, but you might have a problem with it...
Can you get smarter by inhaling? New study shows that the aroma of fish made subjects far more attentive and able to spot erroneous statements.
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A new study from Temple University neuroscientists shows (again) that viewing ads on paper affects our brains in a different way than viewing them on a screen. Most significantly, the paper ads made the products more valuable and desirable.
To compare print vs. digital advertising, Temple University scientists used fMRI, eye tracking, and biometrics to record subjects' reactions and recall.
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Here's more evidence that power is shifting from big brands and companies to the consumer. And a key element in that power shift is customer experience. Comcast, Uber, and other firms have felt this power, and not always in a good way.
There's not a CMO or CEO on the planet who strives to deliver bad customer experience. Of course, customers do have bad experiences. And, some firms deliver these negative outcomes with persistent regularity. With the rise of social media, it has become a lot more difficult for a business to mistreat its [...]
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What motivates your customers? Are you pushing the right buttons? Dr. David Forbes has identified just nine basic motivations that drive customers to buy. We talk about them and how to choose the right ones to focus on for your product and customers. 

David's new book is The Science of Why, a deep dive into consumer motivation.

As usual, you can listen to the podcast or read the text version.
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Are you the kind of person who follows your intuition, or reasons through everything with detailed logic? A study shows that in sales, intuition may be a better path to meeting the customer's needs. 

I describe the research, and show how you improve your intuition in sales situations.
Sales intuition can be a powerful tool, according to a recent study. Salespeople who acted on intuition outperformed those who over-thought the process.
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Check this out - mass transit ads for a Masters degree in #Neuromarketing! These are from UAB (Autonomous University of Barcelona), one of Spain's top universities. I didn't see this coming, at least this quickly.
The Autonomous University of Barcelona is offering a Masters in Neuromarketing degree, and placed posters on trains to promote it.
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Roger Dooley

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Today's Brainfluence Podcast is epic - not only is my guest, Al Roth, a Nobel Prize winner, he has changed the world in amazing ways. By applying his theories of market creation, he enabled exchanges for kidney donations that save thousands of lives each year. He's also solved problems with matching students to schools, interns to hospitals, and more. 

Roth's insights are useful for entrepreneurs, too. Explosive startups like Uber and Airbnb succeeded by creating new matching markets where none existed. Listen in and find out if YOUR market is ripe for disruption. Text version posted if that's more convenient.
My guest today on The Brainfluence Podcast is quite a unique scholar. Al Roth is the Craig and Susan McCaw Professor of Economics at Stanford University, as well as the Gund Professor of Economics and Business Administration Emeritus at Harvard University. He is the author of Who Gets What And Why: The New Economics of Matchmaking and Market Design. He ...
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Dr. Barry Schwartz surprised the world by showing that more choice isn't always good. His TED talk has been seen 7 million times. But recently, one study seemed to disprove the paradox of choice concept... After all, Amazon sells a lot of stuff despite having near-infinite choice.

In this podcast, I talk with Dr. Schwartz to get the real story on choice. Here's a spoiler: choice is still important. Listen to our conversation or read the text version.
Today, I am excited to welcome my guest, Dr. Barry Schwartz. Barry is a best-selling author and researcher that most of our listeners and readers will know well. As the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College, he studies the link between economics and psychology. More than ten years ago, Barry wrote his huge best ...
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Forget $800 hammers. Dan Ward showed that military purchasing could be fast and efficient, with below-budget and ahead-of schedule results.

I talk with Dan about his Simplicity Cycle model that lets you get better results with simplicity. All too often, product improvements and fixes increase complexity. Dan shows how to avoid the complexity trap to achieve better, cheaper, and faster results.

Listen to the podcast or read the text version. And, don't miss out - be sure to subscribe via iTunes, Stitcher or your favorite player app!
Joining The Brainfluence Podcast this week is Dan Ward. After serving 20 years in the United States Air Force, Dan retired with three engineering degrees and a Bronze Star. He leveraged that education and experience into the founding of Dan Ward Consulting to help companies reduce the cost, time, and complexity of their innovations. As an acquisitions officer in the ...
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Here's an awesome #video  from #porsche  that demonstrates the true power of #neuromarketing .  But, there's a small problem. It seems to be mostly fake.
The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise. But, completely dismissing the sketchy science perception won’t be possible as long as people use and abuse [...]
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Roger Dooley

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Was Walt Disney the first neuromarketer? Since its early days, Disney's company has shown an interest in how the human brain works. In 1943, they released an animated short film that was remarkably prescient when compared to today's psychological theories of human behavior. And, their secret Austin lab was one of the earliest neuromarketing facilities.

I start with today's Pixar release of Inside Out, much of which takes place inside (you guessed it) the main character's brain!
VideoThe launch of Pixar's latest animated film, Inside Out, is imminent. While most will watch the film for its story and animation, there's an interesting backstory. Much of the story takes place inside the head of the main character, the 11-year-old Riley. Five emotions interact there, voiced by actors like Amy [...]
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Work
Occupation
Brainy Marketer
Employment
  • Dooley Direct LLC
    Founder, 1995 - present
  • Hobsons
    VP Digital Marketing, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Mishawaka, IN - Knoxville, TN - Mexico City, Mexico - Buffalo, NY
Story
Tagline
Smarter marketing through brain science & psychology. Author of Brainfluence.
Introduction
Author of Brainfluence (Wiley, 2011).  Write the blogs  Neuromarketing and, at Forbes.com, Brainy Marketing.  Speak about novel branding, advertising, and marketing techniques.  Interests: neuromarketing, digital marketing, SEO/SEM, community building & social media.
Education
  • Carnegie Mellon University
    BS Eng.
  • University of Tennessee
    MBA
Basic Information
Gender
Male
Roger Dooley's +1's are the things they like, agree with, or want to recommend.
Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks ...
www.neurosciencemarketing.com

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Marketing to the Mind - Pubcon, Las Vegas, 2012
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Presentation focuses on a single aspect of using "Brainfluence" - writing copy and creating content that engages the brain. Stories, adjecti

Charles Murray on the New American Divide
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The ideal of an American way of life is fading as the working class falls further away from institutions like marriage and religion and the

The Disappearing Sales Process - Forbes
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Twenty-five years ago, I was but a mere snot-nosed kid out of college who suddenly decided that law school was not in the future. With a rec

What Monkeys Teach Us About Social Media | Neuromarketing
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39 Affiliate Marketing Predictions for 2013
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Marketers exploiting secrets of the living brain - Health - CBC News
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A new branch of market research is using neuroscience to look inside the living brain to understand and manipulate consumer behavior. To kic

2013 Affiliate Marketing Conferences & Trade Shows to Attend
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Every year, since 2009 I am publishing a list of upcoming affiliate marketing conferences (here are links to the other three: 2010, 2011, 20

Do You Live in a Death Spiral State? - Forbes
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Boosting Sales = Connect Emotionally
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Some of the best creative minds behind the most appealing and popular advertising andmarketing campaigns all share one stark characteristic:

Neuromarketing: Social Proofing on Landing Pages (Part 1) « Finch Sells
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Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make