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Roger Dooley
Works at Dooley Direct LLC
Attended Carnegie Mellon University
Lives in Austin, TX
2,209 followers|127,859 views
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New podcast! I speak with Andy Frawley, author of Igniting Customer Connections, about how businesses can use data to create personalized experiences, build engagement, and increase #loyalty  . #CX    
In this episode of The Brainfluence Podcast my guest is a fellow Wiley author, Andy Frawley. Andy is the President of Epsilon, a firm that strives to create customer connections that build brand and business equity. His book is Igniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience & Engagement. Andy has over 30 years of experience ...
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What do amazing entrepreneurs like Elon Musk do differently? What similarities do the founders of LinkedIn, Chipotle, eBay, Under Armour, Spanx, and dozens of other startup successes have in common? Author Amy Wilkinson interviewed 200 successful entrepreneurs and found six principles that all of them employed.

Learn how you can apply these same principles in your own venture, whether it's a going business or still a dream.
On this episode of The Brainfluence Podcast, our guest is Amy Wilkinson. Amy is a strategic adviser, entrepreneur, author and lecturer at the Stanford Graduate School of Business. She is also the author of the new book, The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs. Amy’s resume is definitely impressive: she has held leadership roles with McKinsey & ...
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You probably know about cognitive bias... our brain's tendency to not process information in a rational and logical manner. But did you know there were 67 of these? Neuromarketing guest author +Jeremy Smith  has created a giant list of these cognitive biases that includes explanations and suggested use to increase conversion rates. This is one to bookmark!
Human behavior is affected by built-in biases. Learn how these cognitive biases in your customers can improve your conversion optimization.
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Want to seem smarter? More competent? The "voice effect" does just that, according to a new study from Chicago's Booth School of Business. In the post, I look at a variety of supporting real-world evidence, from conversion optimizers to product launch experts.
Want to looks smarter and more competent? A new University of Chicago study shows one simple change you can make that will improve your first impression.
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How awesome would it be if your product become a habit with your customers? Listen to Neale Martin explain how... Or, read the text version.
This week, my guest on The Brainfluence Podcast is Neale Martin. Neale is an author, entrepreneur, and consultant. He is currently a professor at the Coles College of Management at Kennesaw State University as a Professor of Innovation. As founder and CEO of Subline Behavior Marketing, a consulting and education firm, Neale has been helping clients for over a decade. ...
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Need to build your brand? +Denise Yohn tells you what to do, and also what not to do. Denise has been a branding thought leader for years - she was the first official branding expert at Sony, and has worked with both large and small brands. Listen in to my lively chat with Denise, or read the text version. #brandbuilding  
My special guest this week is one that I have known online for years and am thrilled to bring to you for the first time in this format. Denise Lee Yohn is a consultant, speaker, author, and brand building expert. She was Sony Electronics Inc.’s first brand leader as Vice President and General Manager of brand and strategy. Denise has ...
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More weird font effects! Find out which fonts might make you less likely to follow your doctor's instructions, and (more importantly?) kill your conversion rate, too.
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
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Great interview with Elissa Moses about the state of neuromarketing and in particular the different technologies +Ipsos Business Consulting uses to analyze advertising and products. Read or listen!
This week on The Brainfluence Podcast, my guest is Elissa Moses. Elissa is the head of the global Ipsos Neuro & Behavioral Science Centre. She is a pioneer in neuromarketing, global strategy and research, and has worked alongside CEOs, Silicon Valley giants, scientists, engineers, designers and creative geniuses. In the past, Elissa was Chief Research Officer with the early neuromarketing ...
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Ten years ago, I thought +Guy Kawasaki's book, The Art of The Start, was one of the best business books I had read. It was filled with practical, no-BS advice for entrepreneurs, marketers, speakers, and business people of all types. 

Now, Guy has completely redone the book as The Art of The Start 2.0. Tune in to get his thoughts on how social media fits into every business, his new evangelism gig at Canva, and the three books he recommends for every entrepreneur's bookshelf. Lots more wisdom from a Guy who knows what he's talking about. #entrepreneurship   #businessbooks   #marketing  
My very special guest this week on The Brainfluence Podcast is the one and only Guy Kawasaki. He’s written a dozen New York Times and Wall Street Journal bestselling books, and headlined countless conferences. Guy is the chief evangelist of Canva, an online graphics-design service, and an executive fellow at the Haas School of Business at U.C. Berkeley. Formerly, he was an advisor to ...
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The results are in, and at first glance, they don't look good for neuromarketers. But, dig a bit deeper... the news isn't all bad, and the conclusion of the study may surprise you.
In tests at Temple University, only one neuromarketing technique was more predictive of ad success than simply asking the subjects.
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Fill your brain with good stuff! Here are my picks for the week, including the surprising number of ways people analyze you within seconds of meeting you. Also, when to use emotional vs. rational selling, when rounded prices work, a scientific comparison of 8 neuromarketing methods, and more.
The science of first impressions, how to be someone people want to talk to, when to use rounded prices, emotional vs. rational selling, and lots more
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One of the problems with pricing psychology is that different studies provide conflicting advice. Are simple, round prices better than precise, down to the penny prices? Different studies seem to answer that question in diametrically opposed ways.

Now, new research says that BOTH approaches can be valid - but each one only works in specific situations. Find out how to choose the right price for your product...
Should prices be precise or rounded? New pricing research shows that each approach may work better for rational or emotional decision-making.
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In his circles
741 people
Have him in circles
2,209 people
谢明君's profile photo
Mark Woodcock's profile photo
Pallab Deb's profile photo
David Allen's profile photo
Greg Dash's profile photo
Kajal K's profile photo
Noreen Chase's profile photo
Eric Brown-Bey's profile photo
Barry Schwartz's profile photo
Work
Occupation
Brainy Marketer
Employment
  • Dooley Direct LLC
    Founder, 1995 - present
  • Hobsons
    VP Digital Marketing, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Mishawaka, IN - Knoxville, TN - Mexico City, Mexico - Buffalo, NY
Story
Tagline
Smarter marketing through brain science & psychology. Author of Brainfluence.
Introduction
Author of Brainfluence (Wiley, 2011).  Write the blogs  Neuromarketing and, at Forbes.com, Brainy Marketing.  Speak about novel branding, advertising, and marketing techniques.  Interests: neuromarketing, digital marketing, SEO/SEM, community building & social media.
Education
  • Carnegie Mellon University
    BS Eng.
  • University of Tennessee
    MBA
Basic Information
Gender
Male
Roger Dooley's +1's are the things they like, agree with, or want to recommend.
Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks ...
www.neurosciencemarketing.com

Here are our picks of content worth reading from around the Web this week… Did you find something worth sharing? Leave a link in a comment!

CamScanner -Phone PDF Creator
market.android.com

Turn any Smartphone into a Scanner with CamScanner for Intelligent Document ManagementCamScanner is an intelligent document management solut

CMU Study Identifies Emotions from Brain Activity | Neuromarketing
www.neurosciencemarketing.com

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agre

I bought Webmaster World, and I'm building a better Ninja Dojo - by Jim ...
www.internetmarketingninjas.com

See the official press release here. Below is my story of everything that's transpired over the past few months, leading us up to the Webmas

In search of a dream
www.economist.com

WHEN India won independence 65 years ago, its leaders had a vision for the country’s future. In part, their dream was admirable and rare for

The Myth of Marketing: How Research Reaches For The Heart But Only Conne...
www.fastcocreate.com

Marketers are supposed to be the experts on connecting emotionally with customers. But ironically, their current market research practices m

The Secret Behind Every Successful Blogger
www.jeffbullas.com

I often get asked this question by people "how do I know what I should blog about?" For me the answer seems simple from this side of the blo

Freakonomics » Should We Be Searching for Dinosaur Vomit?
www.freakonomics.com

HOME; BLOG. Featured Post; Levitt Posts; Dubner Posts; Subscribe to RSS Feed. RADIO. Subscribe at iTunes; Latest Podcast; Podcast Archives.

Marketing to the Mind - Pubcon, Las Vegas, 2012
www.slideshare.net

Presentation focuses on a single aspect of using "Brainfluence" - writing copy and creating content that engages the brain. Stories, adjecti

Charles Murray on the New American Divide
online.wsj.com

The ideal of an American way of life is fading as the working class falls further away from institutions like marriage and religion and the

The Disappearing Sales Process - Forbes
www.forbes.com

Twenty-five years ago, I was but a mere snot-nosed kid out of college who suddenly decided that law school was not in the future. With a rec

What Monkeys Teach Us About Social Media | Neuromarketing
www.neurosciencemarketing.com

A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social med

The science of new year's resolutions: Why 88% fail and how to make them...
blog.bufferapp.com

Over 88% of all new year's resolutions fail - why is that? The latest advances in neuro-science uncover how to finally making new year's res

39 Affiliate Marketing Predictions for 2013
www.amnavigator.com

A baker's dozen of affiliate marketing experts, and a lawyer, share their 2013 predictions for the affiliate marketing industry and beyond.

Marketers exploiting secrets of the living brain - Health - CBC News
www.cbc.ca

A new branch of market research is using neuroscience to look inside the living brain to understand and manipulate consumer behavior. To kic

2013 Affiliate Marketing Conferences & Trade Shows to Attend
www.amnavigator.com

Every year, since 2009 I am publishing a list of upcoming affiliate marketing conferences (here are links to the other three: 2010, 2011, 20

Do You Live in a Death Spiral State? - Forbes
www.forbes.com

Here's a formula that tells you where it isn't safe to own a house or a municipal bond.

Boosting Sales = Connect Emotionally
www.andyjenkinsblog.com

Some of the best creative minds behind the most appealing and popular advertising andmarketing campaigns all share one stark characteristic:

Neuromarketing: Social Proofing on Landing Pages (Part 1) « Finch Sells
finchsells.com

Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make