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Roger Dooley
Works at Dooley Direct LLC
Attended Carnegie Mellon University
Lives in Austin, TX
2,520 followers|169,214 views
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Roger Dooley

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Here's an amazing guest post from +Dan Roam that is actually a mini-course! Dan shows how even the most inept artist (like ME!) can turn simple shapes into powerful tools of influence and persuasion. It's an excerpt from Dan's brand new book, Draw to Win, and there are plenty of illustrations to show you how easy business drawing, a.k.a. visual communication, is!
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Everything is agile these days: agile software development, agile startups, etc. Harvard psychologist Susan David proposes a new kind of agility: Emotional Agility. Our conversation is full of practical advice, including why you should ignore Tony Robbins when he tells you to think about problems for a minute or two and then put them aside.
We live in an age of enlightenment. Our days are filled to the brim with apps and books and “life hacks” that will supposedly help us control our emotions and get happy. But have you ever considered that all of your emotions — not just the positive ones — could make you a smarter, happier, and more successful employee and person? Our guest ...
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Robert Cialdini's Six Principles of Influence have been with us almost as long as the Ten Commandments. But now, the prophet of #persuasion (sorry, I couldn't resist keeping the stone tablet theme going) has added a SEVENTH Principle. Find out why marketers have to change their thinking about #influence and persuasion! #psychology
Robert Cialdini's six principles of influence have been memorized by marketers for 30 years. Now, he has added a seventh - Unity.
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Want to hear from a smart behavioral economist who really understands business? One who can translate Nobel-prize winning theories into practical advice? I spoke with Boston University's Ray Fisman, who together with co-author Tim Sullivan has a new book, The Inner Lives of Markets. Ray has worked with companies like eBay to apply behavioral economics to real-world problems like building trust in a global marketplace composed of people you have never met. (As usual, if you don't have time to listen you can download a PDF transcript and check out Ray's books, all on the show notes page.)

Just as customers are influenced by marketing, firms change their tactics in light of buyers’ responses. How might markets be influenced similarly, to reflect the people that drive them? On this episode, I talk with Ray Fisman about how human behavior affects markets — which many of us think of as near-mystical, self-directing phenomena. In reality, markets are a product of our behavior, and ...
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Roger Dooley

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Getting people to change is hard. Getting them to accept change when that's what your company or organization needs is hard, too. Now, Patti Sanchez and co-author +Nancy Duarte, both of +Duarte Inc., show you what they learned from studying leaders who achieved amazing success by getting others to embrace a new direction. I speak with Patti about how both large and small businesses can change course and get buy-in from employees and stakeholders. Change is never easy, but Patti shows you proven ways to lead the process.
When was the last time your business dealt with growing pains? Or experienced the discomfort of reinvention that often accompanies a breakthrough? Change is difficult, and it’s natural for people to resist. This week’s guest shares how leaders can guide their organizations through these tricky situations, which are always full of opportunity. Patti Sanchez is an expert communicator, marketer, and author who ...
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Now live: my convo with +Mike Michalowicz on the Profit First Podcast. We talk about how to apply brain and behavior research to small business growth.
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Want to be more influential and persuasive? Visual communication (a.k.a. drawing!) makes your ideas easier to grasp and more powerful. +Dan Roam, author of Back of the Napkin, has taught tens of thousands of non-artists how to use simple drawings to lead others in the direction where you want them to go. And, for a visual guy, Dan does great audio! Tune into our chat, or grab the PDF transcript.
It’s no secret that humans remember images better than words; the ancient Roman Method of Loci is proof that people have been taking advantage of this truth for centuries. So why do so few of us capitalize on our evolutionary bias toward vision and, instead, rely exclusively on words to communicate? This week’s guest has put a modern twist on hacking our image-partial brains. ...
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You think your product or service is creating value for your customers, but is it really? Gautam Mahajan, a global thought leader in customer value creation, explains what businesses need to do to build real value and lasting loyalty. Listen to our conversation, subscribe via iTunes, or grab the PDF transcript to read later.
Gautam Mahajan is a global thought leader in customer value creation. He explains how a customer focus can make any organization profitable and lasting.
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It's been a 30-year wait, but Robert Cialdini has finally written a sequel to his classic book, Influence. His new book is Pre-Suasion, which introduces the dimension of time to the #persuasion process. Tune in for my conversation with Cialdini for new insights from the master of #influence. Don't have time to listen? Grab the PDF transcript!
Pre-Suasion is the title of Robert Cialdini's new book, in which he shows how persuasion begins just before you start persuading.
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Every year, $4 trillion worth of merchandise is left in abandoned #ecommerce shopping carts. One of the reasons is lack of trust - the customer can't quite bring herself to give up her info and credit card number. Guest author Brandon Leibowitz provides 5 research-proven ways to increase ecommerce trust.
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The concept of "agile" revolutionized the way software is developed. Now, +Roland Smart of +Oracle shows you how you can apply the #agile approach to your marketing. We can't predict the future, and Smart's framework lets you adapt on the fly as you learn more or the market changes. We talk about #kanban, too, and how entrepreneurs and big enterprise firms can increase their probability of success with agile marketing.

According to our guest this week, you’re better off adapting to the future as it hurtles toward you rather than trying to predict it. Roland Smart has experience with entrepreneurship and business in ventures both large and small. While he now works for tech-industry giant Oracle, he has spent most of his career working for start-ups and having odd entrepreneurial adventures. Roland is the ...
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Gotta tune into this one - +Stephan Aarstol is a +Shark Tank contestant who scored a deal with +Mark Cuban. His company is growing hyper-fast - it's hit the Inc 500 and was named the fastest-growing company in San Diego.

One of Stephan's secrets? His company has a 5-hour workday. For everyone, from bosses to the warehouse crew. We talk about the Shark Tank experience, how you can get everything done in 5 hours per day, and lots more. No time to listen? Grab the PDF transcript. 
More often than not, the eight-hour workday feels like a mildly productive slog. Some people work more quickly and efficiently than others, yet everybody is held to the same clock-in, clock-out schedule. So how can working less actually boost productivity, creativity, and success across the board? Stephan Aarstol of Tower Paddle Boards is also the author of The Five-Hour Workday: Live Differently, ...
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Tagline
Smarter marketing through brain science & psychology. Author of Brainfluence.
Introduction
Author of Brainfluence (Wiley, 2011).  Write the blogs  Neuromarketing and, at Forbes.com, Brainy Marketing.  Speak about novel branding, advertising, and marketing techniques.  Interests: neuromarketing, digital marketing, SEO/SEM, community building & social media.
Education
  • Carnegie Mellon University
    BS Eng.
  • University of Tennessee
    MBA
Basic Information
Gender
Male
Work
Occupation
Brainy Marketer
Employment
  • Dooley Direct LLC
    Founder, 1995 - present
  • Hobsons
    VP Digital Marketing, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Mishawaka, IN - Knoxville, TN - Mexico City, Mexico - Buffalo, NY
Roger Dooley's +1's are the things they like, agree with, or want to recommend.
Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks ...
www.neurosciencemarketing.com

Here are our picks of content worth reading from around the Web this week… Did you find something worth sharing? Leave a link in a comment!

CamScanner -Phone PDF Creator
market.android.com

Turn any Smartphone into a Scanner with CamScanner for Intelligent Document ManagementCamScanner is an intelligent document management solut

CMU Study Identifies Emotions from Brain Activity | Neuromarketing
www.neurosciencemarketing.com

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agre

I bought Webmaster World, and I'm building a better Ninja Dojo - by Jim ...
www.internetmarketingninjas.com

See the official press release here. Below is my story of everything that's transpired over the past few months, leading us up to the Webmas

In search of a dream
www.economist.com

WHEN India won independence 65 years ago, its leaders had a vision for the country’s future. In part, their dream was admirable and rare for

The Myth of Marketing: How Research Reaches For The Heart But Only Conne...
www.fastcocreate.com

Marketers are supposed to be the experts on connecting emotionally with customers. But ironically, their current market research practices m

The Secret Behind Every Successful Blogger
www.jeffbullas.com

I often get asked this question by people "how do I know what I should blog about?" For me the answer seems simple from this side of the blo

Freakonomics » Should We Be Searching for Dinosaur Vomit?
www.freakonomics.com

HOME; BLOG. Featured Post; Levitt Posts; Dubner Posts; Subscribe to RSS Feed. RADIO. Subscribe at iTunes; Latest Podcast; Podcast Archives.

Marketing to the Mind - Pubcon, Las Vegas, 2012
www.slideshare.net

Presentation focuses on a single aspect of using "Brainfluence" - writing copy and creating content that engages the brain. Stories, adjecti

Charles Murray on the New American Divide
online.wsj.com

The ideal of an American way of life is fading as the working class falls further away from institutions like marriage and religion and the

The Disappearing Sales Process - Forbes
www.forbes.com

Twenty-five years ago, I was but a mere snot-nosed kid out of college who suddenly decided that law school was not in the future. With a rec

What Monkeys Teach Us About Social Media | Neuromarketing
www.neurosciencemarketing.com

A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social med

The science of new year's resolutions: Why 88% fail and how to make them...
blog.bufferapp.com

Over 88% of all new year's resolutions fail - why is that? The latest advances in neuro-science uncover how to finally making new year's res

39 Affiliate Marketing Predictions for 2013
www.amnavigator.com

A baker's dozen of affiliate marketing experts, and a lawyer, share their 2013 predictions for the affiliate marketing industry and beyond.

Marketers exploiting secrets of the living brain - Health - CBC News
www.cbc.ca

A new branch of market research is using neuroscience to look inside the living brain to understand and manipulate consumer behavior. To kic

2013 Affiliate Marketing Conferences & Trade Shows to Attend
www.amnavigator.com

Every year, since 2009 I am publishing a list of upcoming affiliate marketing conferences (here are links to the other three: 2010, 2011, 20

Do You Live in a Death Spiral State? - Forbes
www.forbes.com

Here's a formula that tells you where it isn't safe to own a house or a municipal bond.

Boosting Sales = Connect Emotionally
www.andyjenkinsblog.com

Some of the best creative minds behind the most appealing and popular advertising andmarketing campaigns all share one stark characteristic:

Neuromarketing: Social Proofing on Landing Pages (Part 1) « Finch Sells
finchsells.com

Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make