A brand-new study shows that consumers are influenced by HOW you express your ranking. Does "Top 9" best "Top 10?" How about simply "#9?" Find out that, and also a non-specific phrase that outperformed ALL ranking claims in one experiment.
In fact, you'll likely be surprised by what the researchers found. Even #CRO pros may find the study results counter-intuitive. Guest author Tom van Bommel explains what you may be doing wrong, and how to optimize your use of social proof.
- Dooley Direct LLCFounder, 1995 - present
- HobsonsVP Digital Marketing, present
- Carnegie Mellon UniversityBS Eng.
- University of TennesseeMBA
Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks ...
Here are our picks of content worth reading from around the Web this week… Did you find something worth sharing? Leave a link in a comment!
CMU Study Identifies Emotions from Brain Activity | Neuromarketing
One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agre
I bought Webmaster World, and I'm building a better Ninja Dojo - by Jim ...
See the official press release here. Below is my story of everything that's transpired over the past few months, leading us up to the Webmas
The Myth of Marketing: How Research Reaches For The Heart But Only Conne...
Marketers are supposed to be the experts on connecting emotionally with customers. But ironically, their current market research practices m
Freakonomics » Should We Be Searching for Dinosaur Vomit?
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What Monkeys Teach Us About Social Media | Neuromarketing
A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social med
The science of new year's resolutions: Why 88% fail and how to make them...
Over 88% of all new year's resolutions fail - why is that? The latest advances in neuro-science uncover how to finally making new year's res
Marketers exploiting secrets of the living brain - Health - CBC News
A new branch of market research is using neuroscience to look inside the living brain to understand and manipulate consumer behavior. To kic
2013 Affiliate Marketing Conferences & Trade Shows to Attend
Every year, since 2009 I am publishing a list of upcoming affiliate marketing conferences (here are links to the other three: 2010, 2011, 20
Neuromarketing: Social Proofing on Landing Pages (Part 1) « Finch Sells
Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make