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Roger Dooley
Works at Dooley Direct LLC
Attended Carnegie Mellon University
Lives in Austin, TX
1,824 followers|70,436 views


What's the world's most persuasive website? How do you design web forms that encourage conversion? Lots more in the picks of the week post!
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My #Neuromarketing review of Repped by +Andy Beal. Good stuff from a guy who knows the space.
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Roger Dooley

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Enter the weird world of product contagion, where a mere touch transfers characteristics from one sealed product to another. Will Starbucks booze "infect" their other products? New at Forbes.
Starbucks continues to test alcohol sales in selected stores, and appears to be on the verge of rolling out beer and wine to more of its coffee shops. Their Starbucks Evenings concept adds selected adult beverages to an expanded food menu. The benefits to Starbucks are clear: if they can make [...]
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Here's my eclectic mix of the best stuff from around the web this week! Content from +Brian Solis, +Derek Thompson, +Kevin Roose, +Eat24, +Julie R. Neidlinger, +Karon Thackston, and more! From #innovation  to Internet domination, not to mention practical advice on #webdesign  - add your own link o' the week in a comment!
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New at #Neuromarketing - how Texas-based HEB uses psychological triggers to build liking, loyalty, and even love. #psychology #influence
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Also, if your .com is available grab that too. It can come in handy for job hunting, personal branding ect.
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Killer Headlines: 3 Must-Read Posts kicks off this week's collection of awesomeness from around the Web:
Great content about #neuromarketing, #conversion, and even #gaming.
Roger Dooley's profile photoAndreas Tischler's profile photoCraig Dennis's profile photo
Read your book "Brainfluence".  Fascinating!Wondering if you consult start-up's on a fee basis?
Craig Dennis
(760) 533-9494
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Weird effect from chewing reduces brand name recall - new post at #Neuromarketing  
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OK, I've got the most diverse set of required reading yet. Starting with writing lessons from the master, +Mitch Joel and ending up with a study that suggests controlling your #dreams  is possible. There's comment surgery at +Brian Clark's Copyblogger with play-by-play from +Mark Schaefer. Add some #neuromarketing  skeptics, the discovery that our brain's decisions may be controlled by a brain area you never heard of (via +PsyBlog) , testimonial polishing from +Derek Halpern, research tips from +Buffer, viral content #psychology from +Ernest Barbaric, and more!
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Roger Dooley

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My latest Forbes piece: I review +Andy Beal's Repped. Good read for businesses, non-profits, and individuals (particularly job searchers). Short and action-oriented.
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Thanks for fixing my link fail, Mark! Need more caffeine!
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Brainy Marketer
  • Dooley Direct LLC
    Founder, 1995 - present
  • Hobsons
    VP Digital Marketing, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Austin, TX
Mishawaka, IN - Knoxville, TN - Mexico City, Mexico - Buffalo, NY
Smarter marketing through brain science & psychology. Author of Brainfluence.
Author of Brainfluence (Wiley, 2011).  Write the blogs  Neuromarketing and, at, Brainy Marketing.  Speak about novel branding, advertising, and marketing techniques.  Interests: neuromarketing, digital marketing, SEO/SEM, community building & social media.
  • Carnegie Mellon University
    BS Eng.
  • University of Tennessee
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Roger Dooley's +1's are the things they like, agree with, or want to recommend.
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