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Roger Dooley
Works at Dooley Direct LLC
Attended Carnegie Mellon University
Lives in Austin, TX
1,824 followers|70,436 views
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What's the world's most persuasive website? How do you design web forms that encourage conversion? Lots more in the picks of the week post!
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My #Neuromarketing review of Repped by +Andy Beal. Good stuff from a guy who knows the space.
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Enter the weird world of product contagion, where a mere touch transfers characteristics from one sealed product to another. Will Starbucks booze "infect" their other products? New at Forbes.
Starbucks continues to test alcohol sales in selected stores, and appears to be on the verge of rolling out beer and wine to more of its coffee shops. Their Starbucks Evenings concept adds selected adult beverages to an expanded food menu. The benefits to Starbucks are clear: if they can make [...]
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Here's my eclectic mix of the best stuff from around the web this week! Content from +Brian Solis, +Derek Thompson, +Kevin Roose, +Eat24, +Julie R. Neidlinger, +Karon Thackston, and more! From #innovation  to Internet domination, not to mention practical advice on #webdesign  - add your own link o' the week in a comment!
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New at #Neuromarketing - how Texas-based HEB uses psychological triggers to build liking, loyalty, and even love. #psychology #influence
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Also, if your .com is available grab that too. It can come in handy for job hunting, personal branding ect.
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Killer Headlines: 3 Must-Read Posts kicks off this week's collection of awesomeness from around the Web:
http://www.neurosciencemarketing.com/blog/articles/killer-headlines-picks.htm
Great content about #neuromarketing, #conversion, and even #gaming.
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Read your book "Brainfluence".  Fascinating!Wondering if you consult start-up's on a fee basis?
Thanks,
Craig Dennis
Co-founder
CHBA
craig@chba.us
(760) 533-9494
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Weird effect from chewing reduces brand name recall - new post at #Neuromarketing  
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OK, I've got the most diverse set of required reading yet. Starting with writing lessons from the master, +Mitch Joel and ending up with a study that suggests controlling your #dreams  is possible. There's comment surgery at +Brian Clark's Copyblogger with play-by-play from +Mark Schaefer. Add some #neuromarketing  skeptics, the discovery that our brain's decisions may be controlled by a brain area you never heard of (via +PsyBlog) , testimonial polishing from +Derek Halpern, research tips from +Buffer, viral content #psychology from +Ernest Barbaric, and more!
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Roger Dooley

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My latest Forbes piece: I review +Andy Beal's Repped. Good read for businesses, non-profits, and individuals (particularly job searchers). Short and action-oriented.
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Thanks for fixing my link fail, Mark! Need more caffeine!
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In his circles
704 people
Have him in circles
1,824 people
Alexander Krieger's profile photo
Work
Occupation
Brainy Marketer
Employment
  • Dooley Direct LLC
    Founder, 1995 - present
  • Hobsons
    VP Digital Marketing, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Mishawaka, IN - Knoxville, TN - Mexico City, Mexico - Buffalo, NY
Story
Tagline
Smarter marketing through brain science & psychology. Author of Brainfluence.
Introduction
Author of Brainfluence (Wiley, 2011).  Write the blogs  Neuromarketing and, at Forbes.com, Brainy Marketing.  Speak about novel branding, advertising, and marketing techniques.  Interests: neuromarketing, digital marketing, SEO/SEM, community building & social media.
Education
  • Carnegie Mellon University
    BS Eng.
  • University of Tennessee
    MBA
Basic Information
Gender
Male
Roger Dooley's +1's are the things they like, agree with, or want to recommend.
Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks ...
www.neurosciencemarketing.com

Here are our picks of content worth reading from around the Web this week… Did you find something worth sharing? Leave a link in a comment!

CamScanner -Phone PDF Creator
market.android.com

Turn any Smartphone into a Scanner with CamScanner for Intelligent Document ManagementCamScanner is an intelligent document management solut

CMU Study Identifies Emotions from Brain Activity | Neuromarketing
www.neurosciencemarketing.com

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agre

I bought Webmaster World, and I'm building a better Ninja Dojo - by Jim ...
www.internetmarketingninjas.com

See the official press release here. Below is my story of everything that's transpired over the past few months, leading us up to the Webmas

In search of a dream
www.economist.com

WHEN India won independence 65 years ago, its leaders had a vision for the country’s future. In part, their dream was admirable and rare for

The Myth of Marketing: How Research Reaches For The Heart But Only Conne...
www.fastcocreate.com

Marketers are supposed to be the experts on connecting emotionally with customers. But ironically, their current market research practices m

The Secret Behind Every Successful Blogger
www.jeffbullas.com

I often get asked this question by people "how do I know what I should blog about?" For me the answer seems simple from this side of the blo

Freakonomics » Should We Be Searching for Dinosaur Vomit?
www.freakonomics.com

HOME; BLOG. Featured Post; Levitt Posts; Dubner Posts; Subscribe to RSS Feed. RADIO. Subscribe at iTunes; Latest Podcast; Podcast Archives.

Marketing to the Mind - Pubcon, Las Vegas, 2012
www.slideshare.net

Presentation focuses on a single aspect of using "Brainfluence" - writing copy and creating content that engages the brain. Stories, adjecti

Charles Murray on the New American Divide
online.wsj.com

The ideal of an American way of life is fading as the working class falls further away from institutions like marriage and religion and the

The Disappearing Sales Process - Forbes
www.forbes.com

Twenty-five years ago, I was but a mere snot-nosed kid out of college who suddenly decided that law school was not in the future. With a rec

What Monkeys Teach Us About Social Media | Neuromarketing
www.neurosciencemarketing.com

A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social med

The science of new year's resolutions: Why 88% fail and how to make them...
blog.bufferapp.com

Over 88% of all new year's resolutions fail - why is that? The latest advances in neuro-science uncover how to finally making new year's res

39 Affiliate Marketing Predictions for 2013
www.amnavigator.com

A baker's dozen of affiliate marketing experts, and a lawyer, share their 2013 predictions for the affiliate marketing industry and beyond.

Marketers exploiting secrets of the living brain - Health - CBC News
www.cbc.ca

A new branch of market research is using neuroscience to look inside the living brain to understand and manipulate consumer behavior. To kic

2013 Affiliate Marketing Conferences & Trade Shows to Attend
www.amnavigator.com

Every year, since 2009 I am publishing a list of upcoming affiliate marketing conferences (here are links to the other three: 2010, 2011, 20

Do You Live in a Death Spiral State? - Forbes
www.forbes.com

Here's a formula that tells you where it isn't safe to own a house or a municipal bond.

Boosting Sales = Connect Emotionally
www.andyjenkinsblog.com

Some of the best creative minds behind the most appealing and popular advertising andmarketing campaigns all share one stark characteristic:

Neuromarketing: Social Proofing on Landing Pages (Part 1) « Finch Sells
finchsells.com

Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make