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Roger Dooley
Works at Dooley Direct LLC
Attended Carnegie Mellon University
Lives in Austin, TX
2,490 followers|164,588 views
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Roger Dooley

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Conversion optimization expert +Paul Rouke thinks the world needs more optimization. In his new book, Paul pulls together commentary from a variety of experts from around the globe (including yours truly) to explain why progress is still needed. Paul and I have a lively conversation about CRO, ranging from top-level strategy to nuts-and-bolts techniques. Listen or read!
Owning your own business means you are constantly working to find new strategies to convert new clients. And due to the multiple different ways that potential customers can be searching for your business, the methods used by many entrepreneurs are not always as effective as they could be. If you’re in need of some guidance, my guest this week on ...
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Thanks for a fun interview +Roger Dooley.
Roger Dooley shares the problems that arose with his business partner when they never addressed "What business are we in and where are we going?"
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Fun conversation with +Matt Fox!
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I've always been frustrated at the ease with which con artists close deals where there's no substance, while legit entrepreneurs struggle even when they have something great to offer. Psychology expert and best-selling author Maria Konnikova explains some of the persuasion techniques con artists use - see if you can repurpose them in an ethical, honest way! Listen or read.
Do you wonder why con artists are such convincing and successful persuaders, when legitimate people (like you!) struggle to gain attention? Would you like to learn the key persuasion tactics con artists use so that you can apply them in an honest way? Help is here… This week on The Brainfluence Podcast, I am joined by Maria Konnikova. Born in ...
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Get insights into team psychology from Morag Barrett, author of "Cultivate." Learn the four types of people, how to deal with toxic work environments, and more! New podcast - listen or read.
This week on The Brainfluence Podcast, we chat with Morag Barrett. Morag first started out in retail banking with Royal Bank of Scotland Group in the UK. She was responsible for global leadership and executive development in a major US telecommunications company. After spending 15 years in the finance industry, Morag is now CEO of SkyeTeam, a firm that offers leadership ...
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Here's the second (and maybe even better!) half of my best takeaways from the most-viewed and most-shared posts of last year. Even if you read the originals, this is a great refresher. You can listen or read, and the show notes page has links to all the articles plus a couple of free downloads.
In this episode, we wrap up what we started last week, presenting the best takeaways and ideas from the Neuromarketing posts of 2015. This week is the second half of our countdown, which means we’re highlighting the most-read posts of the year. Some of these posts had thousands of shares on Twitter, LinkedIn, and Facebook. All of the posts I ...
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A recent study showed that 33 milliseconds was enough to react to a trustworthy (or untrustworthy) face - too short for the subjects to be aware they had even seen the face. For marketers and others, these first impressions are important. In particular, choosing the right people images for ads, websites, and testimonials can either build or reduce trust in you and your product.
Our brains measure the trust in facial characteristics so quickly that we do not have to consciously recall seeing the face.
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Roger Dooley

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Want to start a business but can't afford to quit your day job?

Lots of people would say the only way to be successful as an entrepreneur is to go "all in" - give up everything else to devote every ounce of energy to your new venture. Author and entrepreneur Patrick McGinnis offers an alternate approach that can actually work better - start your venture as a part-time activity now, and scale later. Find out why this works and how to do it.
Are you still working a 9-5 job, dreaming of quitting and becoming your own boss? Or have you already taken the leap to entrepreneurship, but are still dreaming of trying something new, moving to another venture or even angel investing? This week on The Brainfluence Podcast, my guest has the unique distinction of being credited with coining the term FOMO, ...
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I saved a special episode for my 100th Brainfluence Podcast - +matthew willcox brings science and business smarts together like few others. He runs +FCB Global's Institute of Decision Making, where the research is focused on using science to craft better marketing and advertising. And, he's the author of the excellent book, The Business of Choice. Listen in or read the text version!
Do you wonder why people often make irrational decisions? Or why some marketers know just the thing to say to keep their consumers coming back time and time again while others can’t make a sale? Would you like to learn how to simplify the decisions your customers have to make so your product seems like the only choice? This week is ...
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My new post at Forbes shows how +Martin Lindstrom will make you a better people-watcher and trendspotter, leading you to breakthrough marketing insights.
What's the most important megatrend of the day? Ask any CMO, and you might hear, "mobile" or "social media." Most likely, though, the first answer you get will be "big data." Ask branding expert and bestselling author Martin Lindstrom, though, and you'll get a different answer: small data.
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How should you brag about your ranking, even if you aren't #1?

A brand-new study shows that consumers are influenced by HOW you express your ranking. Does "Top 9" best "Top 10?" How about simply "#9?" Find out that, and also a non-specific phrase that outperformed ALL ranking claims in one experiment.
How to use ranking psychology to get the most out of top list, best of ranks, etc.
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Using social proof to convert better is hardly big news. But, a new study from the University of Chicago shows that not all kinds of social proof are equal.

In fact, you'll likely be surprised by what the researchers found. Even #CRO pros may find the study results counter-intuitive. Guest author Tom van Bommel explains what you may be doing wrong, and how to optimize your use of social proof.
There are different ways to us social proof to boost conversion, and one has been shown to work better.
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What explains Donald Trump's continued popularity despite his views and proposals, for which polls show less support? Implicit testing, a neuromarketing technique, provides part of the explanation.
Why is Trump more popular than his controversial policies? Implicit testing, a neuromarketing technique, provides an answer.
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Have him in circles
2,490 people
Dan Moskel's profile photo
Akshay Verma's profile photo
Sam Hughes's profile photo
Ranki La Beso's profile photo
Neuro-Mar Nöro Pazarlama & İletişim Danışmanlığı's profile photo
Joachim Münch (Journalist u. Autor)'s profile photo
Marcin Nowak's profile photo
Steven De Blieck's profile photo
Les Sinclair's profile photo
Work
Occupation
Brainy Marketer
Employment
  • Dooley Direct LLC
    Founder, 1995 - present
  • Hobsons
    VP Digital Marketing, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Mishawaka, IN - Knoxville, TN - Mexico City, Mexico - Buffalo, NY
Story
Tagline
Smarter marketing through brain science & psychology. Author of Brainfluence.
Introduction
Author of Brainfluence (Wiley, 2011).  Write the blogs  Neuromarketing and, at Forbes.com, Brainy Marketing.  Speak about novel branding, advertising, and marketing techniques.  Interests: neuromarketing, digital marketing, SEO/SEM, community building & social media.
Education
  • Carnegie Mellon University
    BS Eng.
  • University of Tennessee
    MBA
Basic Information
Gender
Male
Roger Dooley's +1's are the things they like, agree with, or want to recommend.
Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks ...
www.neurosciencemarketing.com

Here are our picks of content worth reading from around the Web this week… Did you find something worth sharing? Leave a link in a comment!

CamScanner -Phone PDF Creator
market.android.com

Turn any Smartphone into a Scanner with CamScanner for Intelligent Document ManagementCamScanner is an intelligent document management solut

CMU Study Identifies Emotions from Brain Activity | Neuromarketing
www.neurosciencemarketing.com

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agre

I bought Webmaster World, and I'm building a better Ninja Dojo - by Jim ...
www.internetmarketingninjas.com

See the official press release here. Below is my story of everything that's transpired over the past few months, leading us up to the Webmas

In search of a dream
www.economist.com

WHEN India won independence 65 years ago, its leaders had a vision for the country’s future. In part, their dream was admirable and rare for

The Myth of Marketing: How Research Reaches For The Heart But Only Conne...
www.fastcocreate.com

Marketers are supposed to be the experts on connecting emotionally with customers. But ironically, their current market research practices m

The Secret Behind Every Successful Blogger
www.jeffbullas.com

I often get asked this question by people "how do I know what I should blog about?" For me the answer seems simple from this side of the blo

Freakonomics » Should We Be Searching for Dinosaur Vomit?
www.freakonomics.com

HOME; BLOG. Featured Post; Levitt Posts; Dubner Posts; Subscribe to RSS Feed. RADIO. Subscribe at iTunes; Latest Podcast; Podcast Archives.

Marketing to the Mind - Pubcon, Las Vegas, 2012
www.slideshare.net

Presentation focuses on a single aspect of using "Brainfluence" - writing copy and creating content that engages the brain. Stories, adjecti

Charles Murray on the New American Divide
online.wsj.com

The ideal of an American way of life is fading as the working class falls further away from institutions like marriage and religion and the

The Disappearing Sales Process - Forbes
www.forbes.com

Twenty-five years ago, I was but a mere snot-nosed kid out of college who suddenly decided that law school was not in the future. With a rec

What Monkeys Teach Us About Social Media | Neuromarketing
www.neurosciencemarketing.com

A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social med

The science of new year's resolutions: Why 88% fail and how to make them...
blog.bufferapp.com

Over 88% of all new year's resolutions fail - why is that? The latest advances in neuro-science uncover how to finally making new year's res

39 Affiliate Marketing Predictions for 2013
www.amnavigator.com

A baker's dozen of affiliate marketing experts, and a lawyer, share their 2013 predictions for the affiliate marketing industry and beyond.

Marketers exploiting secrets of the living brain - Health - CBC News
www.cbc.ca

A new branch of market research is using neuroscience to look inside the living brain to understand and manipulate consumer behavior. To kic

2013 Affiliate Marketing Conferences & Trade Shows to Attend
www.amnavigator.com

Every year, since 2009 I am publishing a list of upcoming affiliate marketing conferences (here are links to the other three: 2010, 2011, 20

Do You Live in a Death Spiral State? - Forbes
www.forbes.com

Here's a formula that tells you where it isn't safe to own a house or a municipal bond.

Boosting Sales = Connect Emotionally
www.andyjenkinsblog.com

Some of the best creative minds behind the most appealing and popular advertising andmarketing campaigns all share one stark characteristic:

Neuromarketing: Social Proofing on Landing Pages (Part 1) « Finch Sells
finchsells.com

Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make