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Roger Dooley
Works at Dooley Direct LLC
Attended Carnegie Mellon University
Lives in Austin, TX
2,525 followers|171,187 views
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Roger Dooley

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I've been reading and citing +Adam Gazzaley's work for years in my #neuromarketing related articles. He's more than a professor squirreled away in a lab - he's a founder of a neuro-gaming company and a venture capitalist, too. Now, he's on The Brainfluence Podcast, sharing insights into the science of attention, focus, and distraction. Coincidentally, our chat complements last week's discussion of "Messy" with Tim Harford. Listen in or read the handy text version (pdf). #neuroscience 
Dr. Adam Gazzaley is a renowned neurologist and pioneer of new technologies based on his research. Now he’s bringing his expertise to the rest of us with his new book The Distracted Mind: Ancient Brains in a High-Tech World. Adam and I cover a wide variety of topics, from his development of therapeutic video games to the impact of multitasking on our ...
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When the godfather of persuasion psychology names his "number one rule" for sales, it's going to be worth paying attention to. In this case, what he recommends is probably the opposite of what you'd expect. New at #Neuromarketing.
What's the most important sales rule? The answer from influence expert Robert Cialdini will surprise you.
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It's a keeper, +Peter Hatherley. Quite a few new insights, plus Principle #7, Unity.
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+Gregory V. Diehl explains how to build a breakthrough brand for yourself or for your company. Some of his insights come from his status as a global nomad - he's lived and worked in 40 countries. Tune in and listen to our discussion, or read the text version.
Branding: How you can create a breakthrough brand with Gregory Diehl. Also, how travel sparks your creativity and branding insights.
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Roger Dooley

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Dr. +Jennie Wong is a psychologist and an expert in online shopper behavior. She's also the founder of ShoppingQuizzes, a company that creates quizzes that boost customer engagement and loyalty. Jennie and I talk about how any #ecommerce site can increase visitor engagement and convert more visitors to customers. 
Jennie Wong, PhD, takes you into the mind of an online shopper interacting with your website, and shows you how to help them decide to buy.
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Pride goes before a... win? Psychologist Jessica Tracy explains why what you think about pride is probably wrong. In many cases, pride isn't a deadly sin - it can a good thing and an essential trait for leaders. But, that doesn't mean you should be a narcissistic jerk. Tune in to find out how pride can make you a better person and better leader! (No time to listen? Grab the PDF & read later.)
You’ve probably had bosses you adored, and bosses you really disliked. But you likely respected both types, albeit in varied ways. What makes these types of leaders, and your reaction to them, so different? On this episode, Dr. Jessica Tracy of UBC’s Emotion & Self Lab, makes the case that pride, the first “deadly sin” we’ve all been warned about, is what distinguishes ...
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Want to be more influential and persuasive? Visual communication (a.k.a. drawing!) makes your ideas easier to grasp and more powerful. +Dan Roam, author of Back of the Napkin, has taught tens of thousands of non-artists how to use simple drawings to lead others in the direction where you want them to go. And, for a visual guy, Dan does great audio! Tune into our chat, or grab the PDF transcript.
It’s no secret that humans remember images better than words; the ancient Roman Method of Loci is proof that people have been taking advantage of this truth for centuries. So why do so few of us capitalize on our evolutionary bias toward vision and, instead, rely exclusively on words to communicate? This week’s guest has put a modern twist on hacking our image-partial brains. ...
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+Colin Shaw, founder of +Beyond Philosophy, has been focused on customer experience before "CX" was even a thing. He's written multiple best-selling books on the topic. His newest book, The Intuitive Consumer, builds on neuroscience and psychology to show you how to craft a customer experience that will lead to true loyalty. Listen to our audio conversation or grab the handy PDF text version
CX thought-leader Colin Shaw explains his intuitive customer approach to designing customer experience.
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Whatever you think of the 2016 election result, there are important business and #marketing lessons to be gained. Nearly everyone was shocked by Trump's upset win over Clinton. Millions of dollars spent on polling failed to come close. I dig into the epic poll fail, why Trump's messaging hit voters' brains so effectively, highlight one prediction tool that actually worked, and more! #neuromarketing
Can neuromarketing explain why Trump won, and why the polls were so wrong? Four business takeaways from the 2016 Election.
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WIRED co-founder and tech author +Kevin Kelly discusses 12 Big Things that will affect your business and life. Should you fear artificial intelligence? Are Skynet and Terminators inevitable? And why do WIRED's graphic designers make some pages so hard to read these days? All this and more!
Fears about artificial intelligence are about as old as the concept of AI itself. But for many proponents of this technology and others, a symbiotic relationship that benefits all of us is the more likely outcome. Our guest today is Kevin Kelly, a co-founder of Wired and the author of the new book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our ...
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Want a home page that converts better? Guest author +Alex Birkett reveals the results of three experiments. You'll learn how to frame your value proposition, what kind of social proof is most effective, and the best way to direct your visitor's attention. Actionable advice from the labs at +ConversionXL! 
Your homepage user experience is critical for conversion - here are 3 small but powerful UX tweaks you can make to increase your conversion rate.
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Here's an amazing guest post from +Dan Roam that is actually a mini-course! Dan shows how even the most inept artist (like ME!) can turn simple shapes into powerful tools of influence and persuasion. It's an excerpt from Dan's brand new book, Draw to Win, and there are plenty of illustrations to show you how easy business drawing, a.k.a. visual communication, is!
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Everything is agile these days: agile software development, agile startups, etc. Harvard psychologist Susan David proposes a new kind of agility: Emotional Agility. Our conversation is full of practical advice, including why you should ignore Tony Robbins when he tells you to think about problems for a minute or two and then put them aside.
We live in an age of enlightenment. Our days are filled to the brim with apps and books and “life hacks” that will supposedly help us control our emotions and get happy. But have you ever considered that all of your emotions — not just the positive ones — could make you a smarter, happier, and more successful employee and person? Our guest ...
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Work
Occupation
Brainy Marketer
Employment
  • Dooley Direct LLC
    Founder, 1995 - present
  • Hobsons
    VP Digital Marketing, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Mishawaka, IN - Knoxville, TN - Mexico City, Mexico - Buffalo, NY
Story
Tagline
Smarter marketing through brain science & psychology. Author of Brainfluence.
Introduction
Author of Brainfluence (Wiley, 2011).  Write the blogs  Neuromarketing and, at Forbes.com, Brainy Marketing.  Speak about novel branding, advertising, and marketing techniques.  Interests: neuromarketing, digital marketing, SEO/SEM, community building & social media.
Education
  • Carnegie Mellon University
    BS Eng.
  • University of Tennessee
    MBA
Basic Information
Gender
Male
Roger Dooley's +1's are the things they like, agree with, or want to recommend.
Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks ...
www.neurosciencemarketing.com

Here are our picks of content worth reading from around the Web this week… Did you find something worth sharing? Leave a link in a comment!

CamScanner -Phone PDF Creator
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Turn any Smartphone into a Scanner with CamScanner for Intelligent Document ManagementCamScanner is an intelligent document management solut

CMU Study Identifies Emotions from Brain Activity | Neuromarketing
www.neurosciencemarketing.com

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agre

I bought Webmaster World, and I'm building a better Ninja Dojo - by Jim ...
www.internetmarketingninjas.com

See the official press release here. Below is my story of everything that's transpired over the past few months, leading us up to the Webmas

In search of a dream
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WHEN India won independence 65 years ago, its leaders had a vision for the country’s future. In part, their dream was admirable and rare for

The Myth of Marketing: How Research Reaches For The Heart But Only Conne...
www.fastcocreate.com

Marketers are supposed to be the experts on connecting emotionally with customers. But ironically, their current market research practices m

The Secret Behind Every Successful Blogger
www.jeffbullas.com

I often get asked this question by people "how do I know what I should blog about?" For me the answer seems simple from this side of the blo

Freakonomics » Should We Be Searching for Dinosaur Vomit?
www.freakonomics.com

HOME; BLOG. Featured Post; Levitt Posts; Dubner Posts; Subscribe to RSS Feed. RADIO. Subscribe at iTunes; Latest Podcast; Podcast Archives.

Marketing to the Mind - Pubcon, Las Vegas, 2012
www.slideshare.net

Presentation focuses on a single aspect of using "Brainfluence" - writing copy and creating content that engages the brain. Stories, adjecti

Charles Murray on the New American Divide
online.wsj.com

The ideal of an American way of life is fading as the working class falls further away from institutions like marriage and religion and the

The Disappearing Sales Process - Forbes
www.forbes.com

Twenty-five years ago, I was but a mere snot-nosed kid out of college who suddenly decided that law school was not in the future. With a rec

What Monkeys Teach Us About Social Media | Neuromarketing
www.neurosciencemarketing.com

A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social med

The science of new year's resolutions: Why 88% fail and how to make them...
blog.bufferapp.com

Over 88% of all new year's resolutions fail - why is that? The latest advances in neuro-science uncover how to finally making new year's res

39 Affiliate Marketing Predictions for 2013
www.amnavigator.com

A baker's dozen of affiliate marketing experts, and a lawyer, share their 2013 predictions for the affiliate marketing industry and beyond.

Marketers exploiting secrets of the living brain - Health - CBC News
www.cbc.ca

A new branch of market research is using neuroscience to look inside the living brain to understand and manipulate consumer behavior. To kic

2013 Affiliate Marketing Conferences & Trade Shows to Attend
www.amnavigator.com

Every year, since 2009 I am publishing a list of upcoming affiliate marketing conferences (here are links to the other three: 2010, 2011, 20

Do You Live in a Death Spiral State? - Forbes
www.forbes.com

Here's a formula that tells you where it isn't safe to own a house or a municipal bond.

Boosting Sales = Connect Emotionally
www.andyjenkinsblog.com

Some of the best creative minds behind the most appealing and popular advertising andmarketing campaigns all share one stark characteristic:

Neuromarketing: Social Proofing on Landing Pages (Part 1) « Finch Sells
finchsells.com

Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make