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Roger Dooley
Works at Dooley Direct LLC
Attended Carnegie Mellon University
Lives in Austin, TX
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Roger Dooley

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Get insights into team psychology from Morag Barrett, author of "Cultivate." Learn the four types of people, how to deal with toxic work environments, and more! New podcast - listen or read.
This week on The Brainfluence Podcast, we chat with Morag Barrett. Morag first started out in retail banking with Royal Bank of Scotland Group in the UK. She was responsible for global leadership and executive development in a major US telecommunications company. After spending 15 years in the finance industry, Morag is now CEO of SkyeTeam, a firm that offers leadership ...
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Here's the second (and maybe even better!) half of my best takeaways from the most-viewed and most-shared posts of last year. Even if you read the originals, this is a great refresher. You can listen or read, and the show notes page has links to all the articles plus a couple of free downloads.
In this episode, we wrap up what we started last week, presenting the best takeaways and ideas from the Neuromarketing posts of 2015. This week is the second half of our countdown, which means we’re highlighting the most-read posts of the year. Some of these posts had thousands of shares on Twitter, LinkedIn, and Facebook. All of the posts I ...
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A recent study showed that 33 milliseconds was enough to react to a trustworthy (or untrustworthy) face - too short for the subjects to be aware they had even seen the face. For marketers and others, these first impressions are important. In particular, choosing the right people images for ads, websites, and testimonials can either build or reduce trust in you and your product.
Our brains measure the trust in facial characteristics so quickly that we do not have to consciously recall seeing the face.
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Roger Dooley

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Here's the roundup post you've been waiting for! These are the most-shared, most-read posts of 2015 from Neuromarketing! There's something for everyone - conversion & #CRO, sales, productivity, neuroscience, and lots more... check out an old favorite and find some new ones you missed!
It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!
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How many marketing books get turned into a major motion picture? +David Meerman Scott's Marketing the Moon book is the only one I know of. How many marketing books sell hundreds of thousands of copies, get translated into two dozen languages, and keep coming out in new editions? David's "Rules" book is one of the few... Listen in on (or read) our conversation!
This week on The Brainfluence Podcast, my guest is the internationally acclaimed marketing and public relations expert, David Meerman Scott. David is the author/co-author of ten books, three of which became international bestsellers. His book, The New Rules of Marketing & PR, is now in its 5th edition and has been translated into 26 languages. It has been used as ...
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Listen in to my unusual chat with Sir John Hargrave (+John Hargrave) as we talk about his new book Mind Hacking, plus how he became "Sir John." You'll be amused and informed as you learn some of Sir John's tricks to hack your brain and get more done. There's a text version for readers, too!
On this week’s episode of The Brainfluence Podcast, I’m excited to welcome Sir John Hargrave, the King of Dot-Comedy. Sir John is the CEO of a content marketing company, Media Shower. He was also the editor in chief of Zug, the world’s oldest humor website. Sir John’s work has been featured in New York Times, USA Today, Entertainment Weekly, MSNBC, BBC, and now, The ...
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Roger Dooley

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How should you brag about your ranking, even if you aren't #1?

A brand-new study shows that consumers are influenced by HOW you express your ranking. Does "Top 9" best "Top 10?" How about simply "#9?" Find out that, and also a non-specific phrase that outperformed ALL ranking claims in one experiment.
How to use ranking psychology to get the most out of top list, best of ranks, etc.
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Using social proof to convert better is hardly big news. But, a new study from the University of Chicago shows that not all kinds of social proof are equal.

In fact, you'll likely be surprised by what the researchers found. Even #CRO pros may find the study results counter-intuitive. Guest author Tom van Bommel explains what you may be doing wrong, and how to optimize your use of social proof.
There are different ways to us social proof to boost conversion, and one has been shown to work better.
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What explains Donald Trump's continued popularity despite his views and proposals, for which polls show less support? Implicit testing, a neuromarketing technique, provides part of the explanation.
Why is Trump more popular than his controversial policies? Implicit testing, a neuromarketing technique, provides an answer.
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There's something many non-profits do, and even many businesses, that will most likely hurt rather than help results. It's counterintuitive, too - the message SEEMS like it should work. I explain with some real examples.
There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.
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Why do some companies thrive and others in the same space fail? My first repeat guest on the Brainfluence Podcast is branding expert +Denise Yohn. We talk about customer experiences that build your brand and lead to long-term success. And, Denise shows how even small companies can win this way. Listen or read!
Today, I am very excited to bring you the first repeat guest of The Brainfluence Podcast. I invited Denise Lee Yohn back to the show to share her exciting new insights. Over the course of her career, Denise has been the Vice President, General Manager, and the Brand Leader for Sony Electronics. She has also led strategy for clients like Burger ...
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Whether you are trying to close a sale, sign up a donor or volunteer, or just build a connection with another person, the most important ten minutes of your conversation may be BEFORE you start talking business. Here are four strategies you can combine to maximize your odds for success.
If you want to close a deal, the ten most important minutes are before you begin to talk business.
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Nhung Hong's profile photo
Devin Karlee's profile photo
shahzaib shamim's profile photo
Pete Prestipino's profile photo
Ranki La Beso's profile photo
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Work
Occupation
Brainy Marketer
Employment
  • Dooley Direct LLC
    Founder, 1995 - present
  • Hobsons
    VP Digital Marketing, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Mishawaka, IN - Knoxville, TN - Mexico City, Mexico - Buffalo, NY
Story
Tagline
Smarter marketing through brain science & psychology. Author of Brainfluence.
Introduction
Author of Brainfluence (Wiley, 2011).  Write the blogs  Neuromarketing and, at Forbes.com, Brainy Marketing.  Speak about novel branding, advertising, and marketing techniques.  Interests: neuromarketing, digital marketing, SEO/SEM, community building & social media.
Education
  • Carnegie Mellon University
    BS Eng.
  • University of Tennessee
    MBA
Basic Information
Gender
Male
Roger Dooley's +1's are the things they like, agree with, or want to recommend.
Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks ...
www.neurosciencemarketing.com

Here are our picks of content worth reading from around the Web this week… Did you find something worth sharing? Leave a link in a comment!

CamScanner -Phone PDF Creator
market.android.com

Turn any Smartphone into a Scanner with CamScanner for Intelligent Document ManagementCamScanner is an intelligent document management solut

CMU Study Identifies Emotions from Brain Activity | Neuromarketing
www.neurosciencemarketing.com

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agre

I bought Webmaster World, and I'm building a better Ninja Dojo - by Jim ...
www.internetmarketingninjas.com

See the official press release here. Below is my story of everything that's transpired over the past few months, leading us up to the Webmas

In search of a dream
www.economist.com

WHEN India won independence 65 years ago, its leaders had a vision for the country’s future. In part, their dream was admirable and rare for

The Myth of Marketing: How Research Reaches For The Heart But Only Conne...
www.fastcocreate.com

Marketers are supposed to be the experts on connecting emotionally with customers. But ironically, their current market research practices m

The Secret Behind Every Successful Blogger
www.jeffbullas.com

I often get asked this question by people "how do I know what I should blog about?" For me the answer seems simple from this side of the blo

Freakonomics » Should We Be Searching for Dinosaur Vomit?
www.freakonomics.com

HOME; BLOG. Featured Post; Levitt Posts; Dubner Posts; Subscribe to RSS Feed. RADIO. Subscribe at iTunes; Latest Podcast; Podcast Archives.

Marketing to the Mind - Pubcon, Las Vegas, 2012
www.slideshare.net

Presentation focuses on a single aspect of using "Brainfluence" - writing copy and creating content that engages the brain. Stories, adjecti

Charles Murray on the New American Divide
online.wsj.com

The ideal of an American way of life is fading as the working class falls further away from institutions like marriage and religion and the

The Disappearing Sales Process - Forbes
www.forbes.com

Twenty-five years ago, I was but a mere snot-nosed kid out of college who suddenly decided that law school was not in the future. With a rec

What Monkeys Teach Us About Social Media | Neuromarketing
www.neurosciencemarketing.com

A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social med

The science of new year's resolutions: Why 88% fail and how to make them...
blog.bufferapp.com

Over 88% of all new year's resolutions fail - why is that? The latest advances in neuro-science uncover how to finally making new year's res

39 Affiliate Marketing Predictions for 2013
www.amnavigator.com

A baker's dozen of affiliate marketing experts, and a lawyer, share their 2013 predictions for the affiliate marketing industry and beyond.

Marketers exploiting secrets of the living brain - Health - CBC News
www.cbc.ca

A new branch of market research is using neuroscience to look inside the living brain to understand and manipulate consumer behavior. To kic

2013 Affiliate Marketing Conferences & Trade Shows to Attend
www.amnavigator.com

Every year, since 2009 I am publishing a list of upcoming affiliate marketing conferences (here are links to the other three: 2010, 2011, 20

Do You Live in a Death Spiral State? - Forbes
www.forbes.com

Here's a formula that tells you where it isn't safe to own a house or a municipal bond.

Boosting Sales = Connect Emotionally
www.andyjenkinsblog.com

Some of the best creative minds behind the most appealing and popular advertising andmarketing campaigns all share one stark characteristic:

Neuromarketing: Social Proofing on Landing Pages (Part 1) « Finch Sells
finchsells.com

Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make