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Roger Cauvin
Works at Members Private Sale
Attended Westlake High School
Lives in Austin, Texas
767 followers|322,094 views
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Thanks to all who attended my "Engineering a Unique Value Proposition" talk last night at the #Austin  Lean Startup Circle meetup. Great feedback and questions! #leanstartup   #prodmgmt  
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If you're going through the process of naming a company or product, you may have come across a paper called the "Igor Naming Guide". Please note that it contains not a single reference to any scientific research on what sorts of brand names foster brand recall, brand affinity, word-of-mouth, or any other desirable outcome.

#prodmgmt   #prodmktg   #marketing  
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Instead of complex spreadsheets or requirements management platforms, you can use demonstration-based #agile (DBA) for requirements traceability.
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Unfair advantage is a key component of a business model. What are some examples of unfair advantage that uniquely enable a company to deliver on its unique value proposition?

#runninglean #leanstartup #prodmgmt
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Saied Arbabian's profile photoJoanne Hay's profile photoPieter Kirsten's profile photoJim Shankle's profile photo
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I like to call it a "Barrier to exit" that keeps customers from leaving compared to the obvious "Barrier to entry" which addresses competition. One example is high or complex "switching costs" such as, at a bank, having a checking account, savings account, CDs, Will in the Trust department, etc. or with technology, re-training costs (though I've spent endless hours learning new software that didn't necessarily make me more efficient. As +Ash Maurya admits, it's tough for a startup to have an "unfair" advantage just as it is why it is the same reason he left "Strategic Partnerships" (Osterwalder) off Lean Canvas. Big companies like to associate with big companies; not startups.
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Have him in circles
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Roger Cauvin

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Nominate your favorite product management guru for "product person of the year". #prodmgmt  
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Your intuitions and emotions will resist accepting this advice from one of the world's most respected marketing experts.

#prodmgmt   #prodmktg  
The best logos and brand names have little or no preconceived meaning and little or no relation to your product. So it's good to see Seth Godin come out so unambiguously against "meaningful" logos: If you're given the task o...
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Roger Cauvin

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Exciting.
 
Introducing Auto Awesome Photobombs with +David Hasselhoff 

Google+ Auto Awesome is all about fun surprises that bring your photos to life. Capture a quick burst of photos, and you’ll get an animated GIF. Take a series of portraits, and you’ll get a photobooth-style collage.

Today we’re announcing Auto Awesome Photobombs. What’s more fun than Benedict Cumberbatch photobombing U2 at The Oscars (http://goo.gl/WrLi1Z)? Or Michelle Obama at The White House (http://goo.gl/0LMPCa)? A good photobomb can turn an ordinary photo into something special and put a smile on your face. Now with Auto Awesome, celebrities can make a spontaneous appearance in your pictures!

We’re starting with +David Hasselhoff naturally, everyone’s favorite crime-fighting rockstar lifeguard.

To get your own photobomb, upload a new self portrait or group photo with friends, and leave a little room for The Hoff. He might just make a surprise appearance. :-)

P.S. You can also mention +David Hasselhoff in your public posts and comments. If you’re lucky he’ll add some awesome to the conversation.

#googleplusupdate #Hoffsome
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Here is a diagram #leanstartup teams can print out and post on the wall in the office.

#prodmgmt
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Great diagram. Thanks!
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Just drafted a slide deck on best practices for naming brands.

Most people rely on personal opinions to name products and companies, but the science shows these intuitions are usually wrong.

#prodmgmt #prodmktg
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It was for a presentation internally within my company, but I plan to tweak it for general consumption, publish it, and write an accompanying blog post. Thanks for your interest, +Tristan Bailey.
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People
Have him in circles
767 people
Kejda Herzog's profile photo
Reconnect Austin's profile photo
Lacy LaBorde's profile photo
Jeremy Gorr's profile photo
Brandon Hudgeons's profile photo
Ahmed Khamash's profile photo
Work
Occupation
Product Strategist
Employment
  • Members Private Sale
    Director of Products, 2014 - present
  • Cauvin, Inc.
    Product Strategist, 2001 - present
  • Dadnab
    Owner and Operator, 2005 - present
  • Dachis Group
    Product Manager, 2011 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, Texas
Previously
Austin, Texas
Story
Tagline
Product strategist, blogger, downtown Austin dweller, and creator of the Dadnab service.
Introduction
I'm a downtown Austin dweller with a passion for food, football (playing it, not watching it), knowledge, nutrition, investing, and a low-car lifestyle.  In my professional life, I help companies make smart decisions about how they conceive, develop, market, and sell their products.
Education
  • Westlake High School
    1982 - 1986
  • University of Texas at Austin
    Philosophy, 1986 - 1990
Basic Information
Gender
Male