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Rocket Fuel Inc.
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Rocket Fuel Inc.

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Programmatic Marketers Still Catching up to Consumers on Mobile: http://ow.ly/RjGWp
When it comes to where programmatic display ads are being served, new data from AppNexus reveals that marketers are still catching up to consumers on mobile devices. About two-thirds (64%) of the campaigns run on AppNexus' platform during Q2 2015 targeted desktop Web users, while 47% targeted ...
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Next Thursday, @Rocketfuelinc is presenting at a @phillyPhIMA educational panel on the rise of #programmatic. http://ow.ly/QAwDn
PhIMA (Philadelphia Interactive Marketing Association) strives to provide valuable learning opportunities and networking events for agencies publishers and clients alike.
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Find out why top trading desks are working with us, including IPG’s Cadreon: http://ow.ly/QlcGh
Trading Desks Are Turning to Rocket Fuel. The ad-tech industry is now entering its second decade, where marketers' growing needs have placed increased demands on the trading desk. As their goals and scope of work evolve, so too must the sophistication and service capabilities of the technology ...
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#BigData unravels best time to target #travelers with marketing: http://ow.ly/QlSRl
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Luxury travelers make up to 14 more purchases prior to holidays than non-luxury travelers: http://ow.ly/QiQrr
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Rocket Fuel Inc.

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Telcos Turning To Programmatic, But Need To Make Better Use Of First-Party Data -- http://ow.ly/RdfFp
If Verizon's recent acquisition of AOL -- which included AOL's formidable ad tech stack -- was any indication, telcos are interested in programmatic advertising technology. A new report from programmatic ad platform Rocket Fuel notes just how much interest there is between telecom advertisers ...
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Rocket Fuel's Cross-Device campaign for @ToshibaUSA drives 32% more visits. http://buff.ly/1gmQS4W #adtech @rocketfuelinc
Rocket Fuel is a key partner in driving online sales and increasing brand awareness for Toshiba. Rocket Fuel's cross-device optimization offering optimizes for the right media mix to drive higher conversion rates at an optimal eCPA; in a recent campaign, consumers who received the optimal media ...
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Did you know that background colors & human faces affect conversion rates for digital ads? http://ow.ly/O6lRG
A lot more goes into a digital ad than you might expect. Within each ad, there are numerous variables that all play an important role in whether or not it will succeed. To find out what makes promotions pop, Rocket Fuel evaluated a sample of 38151 distinct banner ads from 1076 advertisers across ...
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#AdTech Blending Digital, Physical Worlds: http://ow.ly/QDVbn
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15+ interesting digital marketing stats from this week, featuring @rocketfuelinc: http://ow.ly/QlRm8
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Rocket Fuel Inc.

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Find out why top trading desks are working with us, including IPG’s Cadreon: http://ow.ly/QlcGh
Trading Desks Are Turning to Rocket Fuel. The ad-tech industry is now entering its second decade, where marketers' growing needs have placed increased demands on the trading desk. As their goals and scope of work evolve, so too must the sophistication and service capabilities of the technology ...
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In their circles
77 people
Have them in circles
109 people
Dave MacMurchy's profile photo
Alexander Minza's profile photo
Special Lab's profile photo
GDS International's profile photo
Cristina Bracco's profile photo
Mary Simon's profile photo
231078 Quang Hung's profile photo
Tracy Pacht's profile photo
StockNewsDesk's profile photo
Contact Information
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1-888-717-8873
Address
1900 Seaport Blvd Redwood City, CA 94063
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Nerdy and lovable, fueled by Big Data and Artificial Intelligence.
Introduction
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers use Rocket Fuel's Advertising That Learns ® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.