Every business business wants attention.
That's why so many people are willing to pay for Facebook ads. You pay money and people will click your link.
Attention is why companies strive for "Viral" content. Mass amounts of attention in a short period of time.
But over and over these attention driving actions yield lackluster results in the metrics that really matter... revenue.
That's because traditional interruption advertising and viral marketing lack the key ingredient to success in the digital world...
Today we launched Content Warfare: How to find your audience, tell your story and win the battle for attention.
This book is going to help you capture not just attention but revenue driving trust.
Pre-order your copy here: http://bit.ly/cwbook
You won't regret supporting this project. It's going to be gangster.
#contentmarketing #contentstrategy #contentwarfare
I've started shooting some informal vlogs to document, among other things, my son's struggle with a disorder called "Eosinophilic Esophagitis"
2 weeks ago a feeding tube was recommended because he is losing weight because his esophagus is hurting so bad. He is 0.6% for his age. He is 9. (More about EE here: http://bit.ly/1o7fJYV)
We got a second opinion last week and we may be able to avoid a feeding tube if we take him to a Dr in Cincinnati who is one of the nation's leading experts on this disease and doesn't do feeding tubes. It's a 5 hour drive from Detroit. Very doable.
So.....while I write and blog about simplifying your life.....it's never been more important than ever for my family and me to do it right now.
Here's this week's vlog, which has me a little happier with the possibility of avoiding a feeding tube: http://bit.ly/1iHPliZ
And last weeks vlog where I was still somewhat in shock but processing the news: http://bit.ly/1njhjt0
_ , I am so sorry I never got back with you on that project! This is why....I am completely consumed with my son's health issues! I'll keep following ya though! :) Good luck!_
If you were given FREE, useful information...Would you rather have it in video OR ebook format?
Thanks sooooo much!!
(photo via: Karen Eliot)
So working a traditional job is out of the question right now. And, as you might expect, money is an issue for us with medical bills, etc. Plus, I just absolutely LOVE working online. I don't know if I ever want a boss again! Ha!
Pateron would be perfect to give my biz some structure, exposure, and funding to get it going and me feeling like I'm not working and not seeing anything in return.
Great, great video! My fave so far (but I think I say that for all of your videos!!)
I finally got a Samsung S5 so my Evernote app works (wasn't on my old SmartPhone) and now I need to go back and watch all your videos on that. A SmartPhone is worth it just for that app alone!
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