Why Your Brand Shouldn't Fear Assigning Authorship

This is a brilliant blog post by +Mark Traphagen on Moz, talking about why brands shouldn't fear assigning Authorship. 

I've been a fan of Google's Authorship plans and have read countless pieces of content by Mark (As he really is the Don of Google+), but when I've spoken about it with clients I keep hitting the same questions. What happens if the Author leaves the company? Why would we promote one person? Can't we just set up a publisher profile and leave it be? 

In this piece Mark answers a number of these questions.

Key Takeouts
An individuals face is much easier to remember than an faceless brand
"People trust and listen to a person before they trust and listen to a logo."
Individuals promote trust and enhance the chances of emotional connections
If a person leaves your company their previous content will still draw traffic

Have you implemented authorship to any of your clients blogs? Have you had any successes? Please let me know:

http://moz.com/blog/your-brand-shouldnt-fear-assigning-authorship

Several asked about how to designate a work as Public Domain so I added the #CCZero  designation under #creativecommons  to my article from yesterday.

While it's not technically a Creative Commons license, it is a designation they've created so I added that for some clarification.

Updated:  http://sarafhawkins.com/creative-commons-licenses-explained-plain-english/

You can't effectively do SEO without content and without social media. And anyone who tells you differently is smoking crack.

Why Social Media is a Critical Component of SEO  http://j.mp/1nvYkXW #socialmedia   #SEO  

Social media in a nutshell. Comparison of social networks explained with coffee. :) Which "coffee" is your favorite?

Thanks to +socialab for this interesting comparison.

My latest post for +Mack Collier gives brands the lowdown on legal options for dealing with negative comments and reviews, along with a practical assessment of which options generally make the moat sense.

Several asked about how to designate a work as Public Domain so I added the #CCZero  designation under #creativecommons  to my article from yesterday.

While it's not technically a Creative Commons license, it is a designation they've created so I added that for some clarification.

Updated:  http://sarafhawkins.com/creative-commons-licenses-explained-plain-english/

5 Effective Steps to Help You Build a Strong Twitter Presence

As we all know, getting noticed on Twitter can be a tricky task.

The ease of sharing tweets is a two-edged sword as it equals a ton of spam in the news stream.

So, in order to stay on top of your Twitter marketing strategy, you need more than just content.

The following post takes a look at five of the more important steps you should consider in order to build a strong Twitter presence. 

You can read it here: http://www.reviewzntips.com/how-to-build-a-strong-twitter-presence/

#SocialMedia   #Twitter   #Marketing