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Robi Garcia
970 followers -
I help businesses of all sizes develop digital marketing strategies.
I help businesses of all sizes develop digital marketing strategies.

970 followers
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Robi's posts

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I can't tell you how many times I've thought this same thing when researching a solution.

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Thanks +Kerry O'Shea Gorgone for the great tips on how to deal with negative comments. Too often everyone gets too worked up to think through how to handle them. It's much easier if you plan in advance.
My latest post for +Mack Collier gives brands the lowdown on legal options for dealing with negative comments and reviews, along with a practical assessment of which options generally make the moat sense.

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+The Social Media Hat shares some awesome tips on saving G+ posts to read later or refer back to when you need them.

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If you use Buffer to schedule your G+ posts, you will find this useful.

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Excellent points on why a brand should assign authorship to a person instead of the brand. 
Why Your Brand Shouldn't Fear Assigning Authorship

This is a brilliant blog post by +Mark Traphagen on Moz, talking about why brands shouldn't fear assigning Authorship. 

I've been a fan of Google's Authorship plans and have read countless pieces of content by Mark (As he really is the Don of Google+), but when I've spoken about it with clients I keep hitting the same questions. What happens if the Author leaves the company? Why would we promote one person? Can't we just set up a publisher profile and leave it be? 

In this piece Mark answers a number of these questions.

Key Takeouts
An individuals face is much easier to remember than an faceless brand
"People trust and listen to a person before they trust and listen to a logo."
Individuals promote trust and enhance the chances of emotional connections
If a person leaves your company their previous content will still draw traffic

Have you implemented authorship to any of your clients blogs? Have you had any successes? Please let me know:

http://moz.com/blog/your-brand-shouldnt-fear-assigning-authorship
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Several asked about how to designate a work as Public Domain so I added the #CCZero  designation under #creativecommons  to my article from yesterday.

While it's not technically a Creative Commons license, it is a designation they've created so I added that for some clarification.

Updated:  http://sarafhawkins.com/creative-commons-licenses-explained-plain-english/
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Several asked about how to designate a work as Public Domain so I added the #CCZero  designation under #creativecommons  to my article from yesterday.

While it's not technically a Creative Commons license, it is a designation they've created so I added that for some clarification.

Updated:  http://sarafhawkins.com/creative-commons-licenses-explained-plain-english/
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Old content doesn't have to die. Here are some ideas on when and how to refresh your blog content from Mike at +The Social Media Hat.

Don't forget to let your love shine through in everything you do today!

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Highly recommend this article by +Shelly Kramer r. Too many people are just doing it all wrong and they don't even know their agencies either don't have a clue or don't care. Is your agency smoking crack?
You can't effectively do SEO without content and without social media. And anyone who tells you differently is smoking crack.

Why Social Media is a Critical Component of SEO  http://j.mp/1nvYkXW #socialmedia   #SEO  
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